Case theory in business and management reinventing case study research von Gummesson, Evert 1936-

Inhaltsverzeichnis

Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships... von Gummesson, Evert

Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships... von Gummesson, Evert

Inhaltsverzeichnis

Quality management in service organizations an interpretation of the service quality phenomenon and a synthesis of international research von Gummesson, Evert

Qualitative methods in management research case study research, participant observation, action research/action science, and other "qualitative methods" used in acad. research and... von Gummesson, Evert

Marknadsföring och inköp av konsulttjänster en studie av egenskaper och beteenden i producenttjänstmarknader von Gummesson, Evert

Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of... von Gummesson, Evert

Inhaltsverzeichnis
Inhaltsverzeichnis

Total relationship marketing from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing par... von Gummesson, Evert

Inhaltsverzeichnis

Relationship-Marketing: von 4P zu 30R wie Sie von den 4 Marketingprinzipien zu den 30 Erfolgsbeziehungen gelangen von Gummesson, Evert

Qualitative methods in management research von Gummesson, Evert

Inhaltsverzeichnis

Qualitative methods in management research von Gummesson, Evert

Case theory in business and management reinventing case study research von Gummesson, Evert 1936-

Case theory in business and management reinventing case study research von Gummesson, Evert 1936-

Volltext öffnen

Total relationship marketing from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing par... von Gummesson, Evert

Qualitative methods in management research von Gummesson, Evert

Inhaltsverzeichnis

Qualitative methods in management research von Gummesson, Evert

Volltext öffnen

Relationship-Marketing von 4P zu 30R ; wie Sie von den 4 Marketingprinzipien zu den 30 Erfolgsbeziehungen gelangen von Gummesson, Evert

Inhaltsverzeichnis

Qualitative methods in management research [case study research, participant observation, action research, action science, and other "qualitative methods" used in academic research... von Gummesson, Evert

Qualitative methods in management research von Gummesson, Evert

Qualitative methods in management research [case study research, participant observation, action research, action science, and other "qualitative methods" used in academic research... von Gummesson, Evert