Evert Gummesson

Gummesson in 2015 __NOTOC__ Evert Gummesson (18 January 1936 – 2 April 2023) was Professor Emeritus of Service Marketing and Management at the Stockholm Business School, where he was formerly the Director of Research. He received his Ph.D. from Stockholm University, Stockholm School of Economics. He was a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. Provided by Wikipedia
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  1. 1
    Case theory in business and management reinventing case study research

    Case theory in business and management reinventing case study research by Gummesson, Evert 1936-

    Published 2017
    Indexes
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  2. 2
    Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm

    Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships... by Gummesson, Evert

    Published 2003
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  3. 3
    Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm

    Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships... by Gummesson, Evert

    Published 2002
    Indexes
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  4. 4
    Quality management in service organizations an interpretation of the service quality phenomenon and a synthesis of international research

    Quality management in service organizations an interpretation of the service quality phenomenon and a synthesis of international research by Gummesson, Evert

    Published 1993
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  5. 5
    Qualitative methods in management research case study research, participant observation, action research/action science, and other "qualitative methods" used in acad. research and management consultancy

    Qualitative methods in management research case study research, participant observation, action research/action science, and other "qualitative methods" used in acad. research and... by Gummesson, Evert

    Published 1988
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  6. 6
    Marknadsföring och inköp av konsulttjänster en studie av egenskaper och beteenden i producenttjänstmarknader

    Marknadsföring och inköp av konsulttjänster en studie av egenskaper och beteenden i producenttjänstmarknader by Gummesson, Evert

    Published 1977
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  7. 7
    Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society

    Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of... by Gummesson, Evert

    Published 2008
    Indexes
    Indexes
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  8. 8
    Total relationship marketing from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm

    Total relationship marketing from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing par... by Gummesson, Evert

    Published 2000
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  9. 9
    Relationship-Marketing: von 4P zu 30R wie Sie von den 4 Marketingprinzipien zu den 30 Erfolgsbeziehungen gelangen

    Relationship-Marketing: von 4P zu 30R wie Sie von den 4 Marketingprinzipien zu den 30 Erfolgsbeziehungen gelangen by Gummesson, Evert

    Published 1997
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  10. 10
    Qualitative methods in management research

    Qualitative methods in management research by Gummesson, Evert

    Published 1991
    Indexes
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  11. 11
    Qualitative methods in management research

    Qualitative methods in management research by Gummesson, Evert

    Published 1991
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  12. 12
    Case theory in business and management reinventing case study research

    Case theory in business and management reinventing case study research by Gummesson, Evert 1936-

    Published 2017
    Electronic eBook Interlibrary loan Place Request


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  13. 13
    Case theory in business and management reinventing case study research

    Case theory in business and management reinventing case study research by Gummesson, Evert 1936-

    Published 2017
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  14. 14
    Total relationship marketing from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm

    Total relationship marketing from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing par... by Gummesson, Evert

    Published 2001
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  15. 15
    Qualitative methods in management research

    Qualitative methods in management research by Gummesson, Evert

    Published 2000
    Indexes
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  16. 16
    Qualitative methods in management research

    Qualitative methods in management research by Gummesson, Evert

    Published 2000
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  17. 17
    Relationship-Marketing von 4P zu 30R ; wie Sie von den 4 Marketingprinzipien zu den 30 Erfolgsbeziehungen gelangen

    Relationship-Marketing von 4P zu 30R ; wie Sie von den 4 Marketingprinzipien zu den 30 Erfolgsbeziehungen gelangen by Gummesson, Evert

    Published 1997
    Indexes
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  18. 18
    Qualitative methods in management research [case study research, participant observation, action research, action science, and other "qualitative methods" used in academic research and management consultancy]

    Qualitative methods in management research [case study research, participant observation, action research, action science, and other "qualitative methods" used in academic research... by Gummesson, Evert

    Published 1995
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  19. 19
    Qualitative methods in management research

    Qualitative methods in management research by Gummesson, Evert

    Published 1992
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  20. 20
    Qualitative methods in management research [case study research, participant observation, action research, action science, and other "qualitative methods" used in academic research and management consultancy]

    Qualitative methods in management research [case study research, participant observation, action research, action science, and other "qualitative methods" used in academic research... by Gummesson, Evert

    Published 1992
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