Smarketing: how to achieve competitive advantage through blended sales and marketing
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
[2019]
|
| Schlagworte: | |
| Beschreibung: | xvii, 229 Seiten Illustrationen |
| ISBN: | 9780749483586 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046130340 | ||
| 003 | DE-604 | ||
| 005 | 20200922 | ||
| 007 | t | ||
| 008 | 190829s2019 xxka||| |||| 00||| eng d | ||
| 010 | |a 018030972 | ||
| 020 | |a 9780749483586 |9 978-0-7494-8358-6 | ||
| 035 | |a (OCoLC)1048248168 | ||
| 035 | |a (DE-599)BVBBV046130340 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-1050 |a DE-573 | ||
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| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Hughes, Tim |d 1965- |4 aut | |
| 245 | 1 | 0 | |a Smarketing |b how to achieve competitive advantage through blended sales and marketing |c Tim Hughes, Adam Gray and Hugo Whicher |
| 264 | 1 | |a London |b Kogan Page |c [2019] | |
| 300 | |a xvii, 229 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Selling | |
| 650 | 4 | |a Technological innovations | |
| 650 | 4 | |a Digital media | |
| 650 | 0 | 7 | |a Vertrieb |0 (DE-588)4127117-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Vertrieb |0 (DE-588)4127117-8 |D s |
| 689 | 0 | 2 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Gray, Adam |c (Business writer) |4 aut | |
| 700 | 1 | |a Whicher, Hugo |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |a Hughes, Tim, 1965- author |t Smarketing |d London ; New York : Kogan Page, 2019 |z 978-0-7494-8359-3 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031510741 | ||
Datensatz im Suchindex
| _version_ | 1804180453573263360 |
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| any_adam_object | |
| author | Hughes, Tim 1965- Gray, Adam (Business writer) Whicher, Hugo |
| author_facet | Hughes, Tim 1965- Gray, Adam (Business writer) Whicher, Hugo |
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| author_sort | Hughes, Tim 1965- |
| author_variant | t h th a g ag h w hw |
| building | Verbundindex |
| bvnumber | BV046130340 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1048248168 (DE-599)BVBBV046130340 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046130340 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:36:00Z |
| institution | BVB |
| isbn | 9780749483586 |
| language | English |
| lccn | 018030972 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031510741 |
| oclc_num | 1048248168 |
| open_access_boolean | |
| owner | DE-1050 DE-573 |
| owner_facet | DE-1050 DE-573 |
| physical | xvii, 229 Seiten Illustrationen |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Hughes, Tim 1965- aut Smarketing how to achieve competitive advantage through blended sales and marketing Tim Hughes, Adam Gray and Hugo Whicher London Kogan Page [2019] xvii, 229 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing Selling Technological innovations Digital media Vertrieb (DE-588)4127117-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Vertrieb (DE-588)4127117-8 s Marketingmanagement (DE-588)4168907-0 s DE-604 Gray, Adam (Business writer) aut Whicher, Hugo aut Erscheint auch als Online-Ausgabe Hughes, Tim, 1965- author Smarketing London ; New York : Kogan Page, 2019 978-0-7494-8359-3 |
| spellingShingle | Hughes, Tim 1965- Gray, Adam (Business writer) Whicher, Hugo Smarketing how to achieve competitive advantage through blended sales and marketing Marketing Selling Technological innovations Digital media Vertrieb (DE-588)4127117-8 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4127117-8 (DE-588)4037589-4 (DE-588)4168907-0 |
| title | Smarketing how to achieve competitive advantage through blended sales and marketing |
| title_auth | Smarketing how to achieve competitive advantage through blended sales and marketing |
| title_exact_search | Smarketing how to achieve competitive advantage through blended sales and marketing |
| title_full | Smarketing how to achieve competitive advantage through blended sales and marketing Tim Hughes, Adam Gray and Hugo Whicher |
| title_fullStr | Smarketing how to achieve competitive advantage through blended sales and marketing Tim Hughes, Adam Gray and Hugo Whicher |
| title_full_unstemmed | Smarketing how to achieve competitive advantage through blended sales and marketing Tim Hughes, Adam Gray and Hugo Whicher |
| title_short | Smarketing |
| title_sort | smarketing how to achieve competitive advantage through blended sales and marketing |
| title_sub | how to achieve competitive advantage through blended sales and marketing |
| topic | Marketing Selling Technological innovations Digital media Vertrieb (DE-588)4127117-8 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Selling Technological innovations Digital media Vertrieb Marketingmanagement |
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