Word-of-mouth communication:
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2015
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 169 S. graph. Darst. |
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Datensatz im Suchindex
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| adam_text | Titel: Word-of-mouth communication
Autor: Gottschalk, Sabrina Alexandra
Jahr: 2015
Table of Contents
general motivation and overview of the dissertation... 11
1. relating ewom motives to ewom channel choice -
why do we post where we do?...................................................33
2. the impact of word-of-mouth on consumer
reactions to failure......................................................................65
3. cutting through the online revffiw jungle -
explor1ng ewom handlemg patterns..................................105
4. turning a blind eye to opposing information -
examining biased assimilation of brand-related
online consumer reviews..........................................................141
summary of results...................................................................................165
zusammenfassung der ergebnisse...................................................167
|
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| author | Gottschalk, Sabrina Alexandra |
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| author_facet | Gottschalk, Sabrina Alexandra |
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| author_sort | Gottschalk, Sabrina Alexandra |
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| building | Verbundindex |
| bvnumber | BV042784418 |
| ctrlnum | (OCoLC)928629440 (DE-599)BVBBV042784418 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| spelling | Gottschalk, Sabrina Alexandra Verfasser (DE-588)1075941393 aut Word-of-mouth communication vorgelegt von Sabrina Alexandra Gottschalk 2015 169 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Berlin, Freie Univ., Diss., 2015 Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Impersonale (DE-588)4138470-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marketing (DE-588)4037589-4 s Impersonale (DE-588)4138470-2 s Kommunikation (DE-588)4031883-7 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028214386&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Word-of-mouth communication |
| title_auth | Word-of-mouth communication |
| title_exact_search | Word-of-mouth communication |
| title_full | Word-of-mouth communication vorgelegt von Sabrina Alexandra Gottschalk |
| title_fullStr | Word-of-mouth communication vorgelegt von Sabrina Alexandra Gottschalk |
| title_full_unstemmed | Word-of-mouth communication vorgelegt von Sabrina Alexandra Gottschalk |
| title_short | Word-of-mouth communication |
| title_sort | word of mouth communication |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd Impersonale (DE-588)4138470-2 gnd |
| topic_facet | Marketing Kommunikation Impersonale Hochschulschrift |
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