Who donates in campaigns?: the importance of message, messenger, medium, and structure

"Campaigns cost money...a lot of money. In 2012, Mitt Romney, Barack Obama, and their allies collectively spent more than $2 billion in the race for the presidency, with both sides spending more than $1 billion. Looking just at money raised by the campaigns from individual donors, the Obama cam...

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Bibliographische Detailangaben
Hauptverfasser: Magleby, David B. 1949- (VerfasserIn), Goodliffe, Jay (VerfasserIn), Olsen, Joseph A. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge, United Kingdom Cambridge University Press 2018
Schlagworte:
Online-Zugang:BSB01
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Zusammenfassung:"Campaigns cost money...a lot of money. In 2012, Mitt Romney, Barack Obama, and their allies collectively spent more than $2 billion in the race for the presidency, with both sides spending more than $1 billion. Looking just at money raised by the campaigns from individual donors, the Obama campaign outraised the Republicans by over $500 million in 2008 and over $250 million in 2012.1"...
Beschreibung:Includes bibliographical references and index
Beschreibung:1 Online-Ressource
ISBN:9781108554428
DOI:10.1017/9781108554428

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