Hotel convention sales, services, and operations:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Burlington, MA
Butterworth-Hienemann
2006
|
| Schlagworte: | |
| Online-Zugang: | FAW01 URL des Erstveröffentlichers |
| Beschreibung: | This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes "Industry Insiders" planning tips and case studies direct from professionals in Convention Services departments. * Focuses on marketing and sales of convention planning * Designed to fit the requirements of a semester schedule * Extensive instructor's and student resource materials provided "Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contributed to the growth of the meetings and conventions market, including a look at the financial impact of this global industry in both private and public sectors of the economy. This "how-to" guide takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. The author introduces the types of groups holding meetings and conventions, the planners in charge of site selection, and the facilities they commonly use. The basics of marketing are introduced, and the role of Convention and Visitors' Bureaus is considered. Readers will gain understanding of the sales and negotiation process between buyers and sellers of these services."--Jacket |
| ISBN: | 9780750679022 0750679026 |
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| 500 | |a This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes "Industry Insiders" planning tips and case studies direct from professionals in Convention Services departments. * Focuses on marketing and sales of convention planning * Designed to fit the requirements of a semester schedule * Extensive instructor's and student resource materials provided | ||
| 500 | |a "Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contributed to the growth of the meetings and conventions market, including a look at the financial impact of this global industry in both private and public sectors of the economy. This "how-to" guide takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. The author introduces the types of groups holding meetings and conventions, the planners in charge of site selection, and the facilities they commonly use. The basics of marketing are introduced, and the role of Convention and Visitors' Bureaus is considered. Readers will gain understanding of the sales and negotiation process between buyers and sellers of these services."--Jacket | ||
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Datensatz im Suchindex
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| dewey-full | 647.94068/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 647 - Management of public households |
| dewey-raw | 647.94068/8 |
| dewey-search | 647.94068/8 |
| dewey-sort | 3647.94068 18 |
| dewey-tens | 640 - Home and family management |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:17Z |
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| isbn | 9780750679022 0750679026 |
| language | English |
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| spelling | Golden-Romero, Patricia Verfasser aut Hotel convention sales, services, and operations Patricia Golden-Romero Burlington, MA Butterworth-Hienemann 2006 txt rdacontent c rdamedia cr rdacarrier This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes "Industry Insiders" planning tips and case studies direct from professionals in Convention Services departments. * Focuses on marketing and sales of convention planning * Designed to fit the requirements of a semester schedule * Extensive instructor's and student resource materials provided "Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contributed to the growth of the meetings and conventions market, including a look at the financial impact of this global industry in both private and public sectors of the economy. This "how-to" guide takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. The author introduces the types of groups holding meetings and conventions, the planners in charge of site selection, and the facilities they commonly use. The basics of marketing are introduced, and the role of Convention and Visitors' Bureaus is considered. Readers will gain understanding of the sales and negotiation process between buyers and sellers of these services."--Jacket Congresses and conventions fast Hospitality industry / Marketing fast Hospitality industry Marketing Congresses and conventions Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Tagungswirtschaft (DE-588)4756236-5 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content Gastgewerbe (DE-588)4259231-8 s Tagungswirtschaft (DE-588)4756236-5 s 1\p DE-604 http://www.sciencedirect.com/science/book/9780750679022 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Golden-Romero, Patricia Hotel convention sales, services, and operations Congresses and conventions fast Hospitality industry / Marketing fast Hospitality industry Marketing Congresses and conventions Gastgewerbe (DE-588)4259231-8 gnd Tagungswirtschaft (DE-588)4756236-5 gnd |
| subject_GND | (DE-588)4259231-8 (DE-588)4756236-5 (DE-588)1071861417 |
| title | Hotel convention sales, services, and operations |
| title_auth | Hotel convention sales, services, and operations |
| title_exact_search | Hotel convention sales, services, and operations |
| title_full | Hotel convention sales, services, and operations Patricia Golden-Romero |
| title_fullStr | Hotel convention sales, services, and operations Patricia Golden-Romero |
| title_full_unstemmed | Hotel convention sales, services, and operations Patricia Golden-Romero |
| title_short | Hotel convention sales, services, and operations |
| title_sort | hotel convention sales services and operations |
| topic | Congresses and conventions fast Hospitality industry / Marketing fast Hospitality industry Marketing Congresses and conventions Gastgewerbe (DE-588)4259231-8 gnd Tagungswirtschaft (DE-588)4756236-5 gnd |
| topic_facet | Congresses and conventions Hospitality industry / Marketing Hospitality industry Marketing Gastgewerbe Tagungswirtschaft Konferenzschrift |
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