Managing biotechnology: from science to market in the digital age
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2017
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Buchcover |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxii, 287 Seiten Diagramme |
| ISBN: | 9781119216179 |
Internformat
MARC
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| 300 | |a xxii, 287 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Biotechnology industries | |
| 650 | 4 | |a Biotechnology |x Marketing | |
| 650 | 4 | |a Pharmaceutical biotechnology industry | |
| 700 | 1 | |a Giovannetti, Glen |d 1962- |0 (DE-588)1149774800 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |a Simon, Francoise, 1946- author |t Managing biotechnology |d Hoboken : Wiley, [2017] |z 9781119216209 |
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Datensatz im Suchindex
| _version_ | 1804178280002093056 |
|---|---|
| adam_text | MANAGING BIOTECHNOLOGY
/ SIMON, FRANCOISEYYD1946-YYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
FOREWORD / BY PHILIP KOTLER
NEW MODELS FOR NETWORKED INNOVATION
BIOTECHNOLOGY AS AN INNOVATION DRIVER
BIOTECHNOLOGY FINANCING STRATEGIES
SUCCESS THROUGH COLLABORATION
NEW BUSINESS AND MARKETING MODELS
PRECISION MEDICINE
PRECISION MARKETING
PATIENT CENTRICITY STRATEGIES
DRUG PRICING IN CONTEXT
STRATEGIC PAYER ENGAGEMENT
WINNING IN THE GLOBAL MARKETPLACE
DIGITAL HEALTH STRATEGIES
CREATING AGILITY THROUGH DATA AND ANALYTICS
CONCLUSION
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| dewey-sort | 3660.6068 18 |
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| discipline | Chemie / Pharmazie |
| format | Book |
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| id | DE-604.BV044760182 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:01:27Z |
| institution | BVB |
| isbn | 9781119216179 |
| language | English |
| lccn | 017026666 |
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| publishDate | 2017 |
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| publishDateSort | 2017 |
| publisher | Wiley |
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| spelling | Simon, Françoise aut Managing biotechnology from science to market in the digital age Francoise Simon, PhD, Professor Emerita, Columbia University and Senior Faculty, Icahn School of Medicine at Mount Sinai, New York, NY; Glen Giovannetti, EY Global Biotechnology Leader, Cambridge, MA Hoboken Wiley 2017 xxii, 287 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Biotechnology industries Biotechnology Marketing Pharmaceutical biotechnology industry Giovannetti, Glen 1962- (DE-588)1149774800 aut Erscheint auch als Online-Ausgabe Simon, Francoise, 1946- author Managing biotechnology Hoboken : Wiley, [2017] 9781119216209 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030155601&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030155601&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Buchcover |
| spellingShingle | Simon, Françoise Giovannetti, Glen 1962- Managing biotechnology from science to market in the digital age Biotechnology industries Biotechnology Marketing Pharmaceutical biotechnology industry |
| title | Managing biotechnology from science to market in the digital age |
| title_auth | Managing biotechnology from science to market in the digital age |
| title_exact_search | Managing biotechnology from science to market in the digital age |
| title_full | Managing biotechnology from science to market in the digital age Francoise Simon, PhD, Professor Emerita, Columbia University and Senior Faculty, Icahn School of Medicine at Mount Sinai, New York, NY; Glen Giovannetti, EY Global Biotechnology Leader, Cambridge, MA |
| title_fullStr | Managing biotechnology from science to market in the digital age Francoise Simon, PhD, Professor Emerita, Columbia University and Senior Faculty, Icahn School of Medicine at Mount Sinai, New York, NY; Glen Giovannetti, EY Global Biotechnology Leader, Cambridge, MA |
| title_full_unstemmed | Managing biotechnology from science to market in the digital age Francoise Simon, PhD, Professor Emerita, Columbia University and Senior Faculty, Icahn School of Medicine at Mount Sinai, New York, NY; Glen Giovannetti, EY Global Biotechnology Leader, Cambridge, MA |
| title_short | Managing biotechnology |
| title_sort | managing biotechnology from science to market in the digital age |
| title_sub | from science to market in the digital age |
| topic | Biotechnology industries Biotechnology Marketing Pharmaceutical biotechnology industry |
| topic_facet | Biotechnology industries Biotechnology Marketing Pharmaceutical biotechnology industry |
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