An experimental study of attitude change, advertising, and usage in new product introduction:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Lafayette, Ind.
Purdue Univ.
1972
|
| Schriftenreihe: | Herman C. Krannert Graduate School of Industrial Administration <Lafayette, Ind.>: Paper.
No. 358. |
| Beschreibung: | 20 S.m.Abb. |
Internformat
MARC
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| 245 | 1 | 0 | |a An experimental study of attitude change, advertising, and usage in new product introduction |c James L. Ginter ; Frank M. Bass* |
| 264 | 1 | |a Lafayette, Ind. |b Purdue Univ. |c 1972 | |
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| 490 | 1 | |a Herman C. Krannert Graduate School of Industrial Administration <Lafayette, Ind.>: Paper. |v No. 358. | |
| 700 | 1 | |a Bass, Frank M. |e Verfasser |4 aut | |
| 830 | 0 | |a Herman C. Krannert Graduate School of Industrial Administration <Lafayette, Ind.>: Paper. |v No. 358. |w (DE-604)BV006179663 |9 358 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004733511 | ||
Datensatz im Suchindex
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| any_adam_object | |
| author | Ginter, James L. Bass, Frank M. |
| author_facet | Ginter, James L. Bass, Frank M. |
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| author_sort | Ginter, James L. |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV007343497 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:00:20Z |
| institution | BVB |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004733511 |
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| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | Purdue Univ. |
| record_format | marc |
| series | Herman C. Krannert Graduate School of Industrial Administration <Lafayette, Ind.>: Paper. |
| series2 | Herman C. Krannert Graduate School of Industrial Administration <Lafayette, Ind.>: Paper. |
| spelling | Ginter, James L. Verfasser aut An experimental study of attitude change, advertising, and usage in new product introduction James L. Ginter ; Frank M. Bass* Lafayette, Ind. Purdue Univ. 1972 20 S.m.Abb. txt rdacontent n rdamedia nc rdacarrier Herman C. Krannert Graduate School of Industrial Administration <Lafayette, Ind.>: Paper. No. 358. Bass, Frank M. Verfasser aut Herman C. Krannert Graduate School of Industrial Administration <Lafayette, Ind.>: Paper. No. 358. (DE-604)BV006179663 358 |
| spellingShingle | Ginter, James L. Bass, Frank M. An experimental study of attitude change, advertising, and usage in new product introduction Herman C. Krannert Graduate School of Industrial Administration <Lafayette, Ind.>: Paper. |
| title | An experimental study of attitude change, advertising, and usage in new product introduction |
| title_auth | An experimental study of attitude change, advertising, and usage in new product introduction |
| title_exact_search | An experimental study of attitude change, advertising, and usage in new product introduction |
| title_full | An experimental study of attitude change, advertising, and usage in new product introduction James L. Ginter ; Frank M. Bass* |
| title_fullStr | An experimental study of attitude change, advertising, and usage in new product introduction James L. Ginter ; Frank M. Bass* |
| title_full_unstemmed | An experimental study of attitude change, advertising, and usage in new product introduction James L. Ginter ; Frank M. Bass* |
| title_short | An experimental study of attitude change, advertising, and usage in new product introduction |
| title_sort | an experimental study of attitude change advertising and usage in new product introduction |
| volume_link | (DE-604)BV006179663 |
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