A theory of new product utility congruence and new product success:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
1985
|
| Schlagworte: | |
| Beschreibung: | Kopie, erschienen im Verl. Univ. Microfilms Internat., Ann Arbor, Mich. - Eugene, Or., Univ., Diss. |
| Beschreibung: | XV, 179 S. graph. Darst. |
Internformat
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| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Kopie, erschienen im Verl. Univ. Microfilms Internat., Ann Arbor, Mich. - Eugene, Or., Univ., Diss. | ||
| 650 | 4 | |a Consumers' preferences | |
| 650 | 4 | |a New products |x Management | |
| 650 | 4 | |a New products |x Marketing | |
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Datensatz im Suchindex
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| indexdate | 2024-07-09T16:39:00Z |
| institution | BVB |
| language | English |
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| physical | XV, 179 S. graph. Darst. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
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| spelling | Gillpatrick, Thomas R. Verfasser aut A theory of new product utility congruence and new product success 1985 XV, 179 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kopie, erschienen im Verl. Univ. Microfilms Internat., Ann Arbor, Mich. - Eugene, Or., Univ., Diss. Consumers' preferences New products Management New products Marketing Produktplanung (DE-588)4135135-6 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Produktplanung (DE-588)4135135-6 s Neues Produkt (DE-588)4171552-4 s DE-604 |
| spellingShingle | Gillpatrick, Thomas R. A theory of new product utility congruence and new product success Consumers' preferences New products Management New products Marketing Produktplanung (DE-588)4135135-6 gnd Neues Produkt (DE-588)4171552-4 gnd |
| subject_GND | (DE-588)4135135-6 (DE-588)4171552-4 (DE-588)4113937-9 |
| title | A theory of new product utility congruence and new product success |
| title_auth | A theory of new product utility congruence and new product success |
| title_exact_search | A theory of new product utility congruence and new product success |
| title_full | A theory of new product utility congruence and new product success |
| title_fullStr | A theory of new product utility congruence and new product success |
| title_full_unstemmed | A theory of new product utility congruence and new product success |
| title_short | A theory of new product utility congruence and new product success |
| title_sort | a theory of new product utility congruence and new product success |
| topic | Consumers' preferences New products Management New products Marketing Produktplanung (DE-588)4135135-6 gnd Neues Produkt (DE-588)4171552-4 gnd |
| topic_facet | Consumers' preferences New products Management New products Marketing Produktplanung Neues Produkt Hochschulschrift |
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