A communication guide for investor relations in an age of activism:
1. Investor relations background and history -- 2. Audiences for investor relations -- 3. Investor relations and corporate reputation -- 4. Investor relations ethics -- 5. Emerging issues in investor relations -- 6. Writing for investor relations -- 7. Corporate governance and investor relations --...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2018
|
| Ausgabe: | First edition |
| Schriftenreihe: | Public relations collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Zusammenfassung: | 1. Investor relations background and history -- 2. Audiences for investor relations -- 3. Investor relations and corporate reputation -- 4. Investor relations ethics -- 5. Emerging issues in investor relations -- 6. Writing for investor relations -- 7. Corporate governance and investor relations -- 8. Proxy voting and the investor relations officer -- 9. Investor relations events -- 10. Global investor relations -- 11. Risks, corporate crises, and investor relations -- 12. Measuring investor relations -- About the authors -- Bibliography -- Index Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets--its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations, and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations |
| Beschreibung: | Includes bibliographical references (pages 135-144) and index |
| Beschreibung: | Online-Ressource (xii, 148 pages) |
| ISBN: | 9781947098985 9781047098977 |
Internformat
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| 245 | 1 | 0 | |a A communication guide for investor relations in an age of activism |c Marcia W. DiStaso, David Michaelson, and John Gilfeather |
| 250 | |a First edition | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) |b Business Expert Press |c 2018 | |
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| 520 | |a Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets--its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations, and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations | ||
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Datensatz im Suchindex
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| author | DiStaso, Marcia W. 1970- Michaelson, David Gilfeather, John |
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| dewey-full | 659.285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.285 |
| dewey-search | 659.285 |
| dewey-sort | 3659.285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV045876384 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:29:09Z |
| institution | BVB |
| isbn | 9781947098985 9781047098977 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259602 |
| oclc_num | 1007228086 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| physical | Online-Ressource (xii, 148 pages) |
| psigel | ZDB-191-BEX |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Business Expert Press |
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| series2 | Public relations collection |
| spellingShingle | DiStaso, Marcia W. 1970- Michaelson, David Gilfeather, John A communication guide for investor relations in an age of activism Corporations / Investor relations |
| title | A communication guide for investor relations in an age of activism |
| title_auth | A communication guide for investor relations in an age of activism |
| title_exact_search | A communication guide for investor relations in an age of activism |
| title_full | A communication guide for investor relations in an age of activism Marcia W. DiStaso, David Michaelson, and John Gilfeather |
| title_fullStr | A communication guide for investor relations in an age of activism Marcia W. DiStaso, David Michaelson, and John Gilfeather |
| title_full_unstemmed | A communication guide for investor relations in an age of activism Marcia W. DiStaso, David Michaelson, and John Gilfeather |
| title_short | A communication guide for investor relations in an age of activism |
| title_sort | a communication guide for investor relations in an age of activism |
| topic | Corporations / Investor relations |
| topic_facet | Corporations / Investor relations |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000681.html |
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