Attack of the customers: why critics assault brands online and how to avoid becoming a victim
This book " ... explains how social media can be used to destroy as well as to build. It offers actionable strategies to prevent and prepare for disasters before they strike your company. And it shows you how creative engagement can turn critics into raving fans."--Back cover
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
CreateSpace Independent Publishing Platform
© 2012
|
| Schlagworte: | |
| Zusammenfassung: | This book " ... explains how social media can be used to destroy as well as to build. It offers actionable strategies to prevent and prepare for disasters before they strike your company. And it shows you how creative engagement can turn critics into raving fans."--Back cover |
| Beschreibung: | xv, 240 Seiten Illustrationen 23 cm |
| ISBN: | 1479244554 9781479244553 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 230814s2012 a||| b||| 00||| eng d | ||
| 020 | |a 1479244554 |9 1479244554 | ||
| 020 | |a 9781479244553 |9 9781479244553 | ||
| 035 | |a (OCoLC)1401177206 | ||
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| 100 | 1 | |a Gillin, Paul |d 1957- |e Verfasser |0 (DE-588)143563130 |4 aut | |
| 245 | 1 | 0 | |a Attack of the customers |b why critics assault brands online and how to avoid becoming a victim |c by Paul Gillin with Greg Gianforte |
| 264 | 1 | |a [Erscheinungsort nicht ermittelbar] |b CreateSpace Independent Publishing Platform |c © 2012 | |
| 300 | |a xv, 240 Seiten |b Illustrationen |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a This book " ... explains how social media can be used to destroy as well as to build. It offers actionable strategies to prevent and prepare for disasters before they strike your company. And it shows you how creative engagement can turn critics into raving fans."--Back cover | |
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| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
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| 700 | 1 | |a Gianforte, Greg |4 aut | |
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Datensatz im Suchindex
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| author_sort | Gillin, Paul 1957- |
| author_variant | p g pg g g gg |
| building | Verbundindex |
| bvnumber | BV049099253 |
| ctrlnum | (OCoLC)1401177206 (DE-599)BVBBV049099253 |
| format | Book |
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| id | DE-604.BV049099253 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:32:08Z |
| indexdate | 2024-07-10T09:55:18Z |
| institution | BVB |
| isbn | 1479244554 9781479244553 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034360822 |
| oclc_num | 1401177206 |
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| owner_facet | DE-B170 |
| physical | xv, 240 Seiten Illustrationen 23 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | CreateSpace Independent Publishing Platform |
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| spelling | Gillin, Paul 1957- Verfasser (DE-588)143563130 aut Attack of the customers why critics assault brands online and how to avoid becoming a victim by Paul Gillin with Greg Gianforte [Erscheinungsort nicht ermittelbar] CreateSpace Independent Publishing Platform © 2012 xv, 240 Seiten Illustrationen 23 cm txt rdacontent n rdamedia nc rdacarrier This book " ... explains how social media can be used to destroy as well as to build. It offers actionable strategies to prevent and prepare for disasters before they strike your company. And it shows you how creative engagement can turn critics into raving fans."--Back cover Social Media (DE-588)4639271-3 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Consumer complaints Customer relations Social media Social Media Consommateurs / Plaintes Médias sociaux social media Unternehmen (DE-588)4061963-1 s Kundenmanagement (DE-588)4236865-0 s Kommunikation (DE-588)4031883-7 s Social Media (DE-588)4639271-3 s DE-604 Gianforte, Greg aut |
| spellingShingle | Gillin, Paul 1957- Gianforte, Greg Attack of the customers why critics assault brands online and how to avoid becoming a victim Social Media (DE-588)4639271-3 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4031883-7 (DE-588)4061963-1 (DE-588)4236865-0 |
| title | Attack of the customers why critics assault brands online and how to avoid becoming a victim |
| title_auth | Attack of the customers why critics assault brands online and how to avoid becoming a victim |
| title_exact_search | Attack of the customers why critics assault brands online and how to avoid becoming a victim |
| title_exact_search_txtP | Attack of the customers why critics assault brands online and how to avoid becoming a victim |
| title_full | Attack of the customers why critics assault brands online and how to avoid becoming a victim by Paul Gillin with Greg Gianforte |
| title_fullStr | Attack of the customers why critics assault brands online and how to avoid becoming a victim by Paul Gillin with Greg Gianforte |
| title_full_unstemmed | Attack of the customers why critics assault brands online and how to avoid becoming a victim by Paul Gillin with Greg Gianforte |
| title_short | Attack of the customers |
| title_sort | attack of the customers why critics assault brands online and how to avoid becoming a victim |
| title_sub | why critics assault brands online and how to avoid becoming a victim |
| topic | Social Media (DE-588)4639271-3 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Social Media Kommunikation Unternehmen Kundenmanagement |
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