Fundraising management: analysis, planning and practice
"Applying the principles of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2022
|
| Ausgabe: | Fourth Edition |
| Schlagworte: | |
| Zusammenfassung: | "Applying the principles of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK the introduction of a new fundraising regulator and new thinking on professional ethics. Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without"-- |
| Beschreibung: | Literaturangaben Revised edition of Fundraising management, 2014 |
| Beschreibung: | vi, 517 Seiten Illustrationen, Diagramme |
| ISBN: | 9780367563707 9780367563714 |
Internformat
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Datensatz im Suchindex
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| ctrlnum | (OCoLC)1240805447 (DE-599)KXP1749244489 |
| dewey-full | 658.15/224 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.15/224 |
| dewey-search | 658.15/224 |
| dewey-sort | 3658.15 3224 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Fourth Edition |
| format | Book |
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| id | DE-604.BV047574002 |
| illustrated | Illustrated |
| index_date | 2024-07-03T18:31:21Z |
| indexdate | 2024-07-10T09:15:15Z |
| institution | BVB |
| isbn | 9780367563707 9780367563714 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032959548 |
| oclc_num | 1240805447 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | vi, 517 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Sargeant, Adrian 1964- Verfasser (DE-588)1138639109 aut Fundraising management analysis, planning and practice Adrian Sargeant and Jayne George Fourth Edition London ; New York Routledge, Taylor & Francis Group 2022 vi, 517 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben Revised edition of Fundraising management, 2014 "Applying the principles of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK the introduction of a new fundraising regulator and new thinking on professional ethics. Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without"-- Fundraising / (DE-627)091390796 / (DE-2867)18097-4 Management / (DE-627)091376173 / (DE-2867)12085-6 Fund raising / Management George, Jayne Verfasser aut |
| spellingShingle | Sargeant, Adrian 1964- George, Jayne Fundraising management analysis, planning and practice |
| title | Fundraising management analysis, planning and practice |
| title_auth | Fundraising management analysis, planning and practice |
| title_exact_search | Fundraising management analysis, planning and practice |
| title_exact_search_txtP | Fundraising management analysis, planning and practice |
| title_full | Fundraising management analysis, planning and practice Adrian Sargeant and Jayne George |
| title_fullStr | Fundraising management analysis, planning and practice Adrian Sargeant and Jayne George |
| title_full_unstemmed | Fundraising management analysis, planning and practice Adrian Sargeant and Jayne George |
| title_short | Fundraising management |
| title_sort | fundraising management analysis planning and practice |
| title_sub | analysis, planning and practice |
| work_keys_str_mv | AT sargeantadrian fundraisingmanagementanalysisplanningandpractice AT georgejayne fundraisingmanagementanalysisplanningandpractice |