The new global marketing: local adaptation for sustainability and profit : with contributed case studies
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Ausgabe: | second edition |
| Schlagworte: | |
| Beschreibung: | Includes bibliographies and index |
| Beschreibung: | 561 Seiten Illustrationen, Diagramme 28 cm |
| ISBN: | 9781516527076 1516527070 9781516527083 |
Internformat
MARC
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| 100 | 1 | |a Johansson, Johny K. |e Verfasser |0 (DE-588)132977974 |4 aut | |
| 245 | 1 | 0 | |a The new global marketing |b local adaptation for sustainability and profit : with contributed case studies |c written by Johny K. Johansson and Michael T. Furick |
| 250 | |a second edition | ||
| 264 | 0 | |a [San Diego, California] |b Cognella Academic Publishing |c [2018] | |
| 300 | |a 561 Seiten |b Illustrationen, Diagramme |c 28 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographies and index | ||
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Export marketing | |
| 653 | 0 | |a Export marketing / Management | |
| 653 | 0 | |a Export marketing | |
| 653 | 0 | |a Export marketing / Management | |
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| 700 | 1 | |a Furick, Michael T. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Johansson, Johny K. Furick, Michael T. |
| author_GND | (DE-588)132977974 |
| author_facet | Johansson, Johny K. Furick, Michael T. |
| author_role | aut aut |
| author_sort | Johansson, Johny K. |
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| building | Verbundindex |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)1083289651 (DE-599)BSZ512217025 |
| discipline | Wirtschaftswissenschaften |
| edition | second edition |
| format | Book |
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| id | DE-604.BV045421664 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:17:42Z |
| institution | BVB |
| isbn | 9781516527076 1516527070 9781516527083 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030807541 |
| oclc_num | 1083289651 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | 561 Seiten Illustrationen, Diagramme 28 cm |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| record_format | marc |
| spelling | Johansson, Johny K. Verfasser (DE-588)132977974 aut The new global marketing local adaptation for sustainability and profit : with contributed case studies written by Johny K. Johansson and Michael T. Furick second edition [San Diego, California] Cognella Academic Publishing [2018] 561 Seiten Illustrationen, Diagramme 28 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographies and index Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Export marketing Export marketing / Management Internationales Marketing (DE-588)4125431-4 s DE-604 Furick, Michael T. Verfasser aut |
| spellingShingle | Johansson, Johny K. Furick, Michael T. The new global marketing local adaptation for sustainability and profit : with contributed case studies Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 |
| title | The new global marketing local adaptation for sustainability and profit : with contributed case studies |
| title_auth | The new global marketing local adaptation for sustainability and profit : with contributed case studies |
| title_exact_search | The new global marketing local adaptation for sustainability and profit : with contributed case studies |
| title_full | The new global marketing local adaptation for sustainability and profit : with contributed case studies written by Johny K. Johansson and Michael T. Furick |
| title_fullStr | The new global marketing local adaptation for sustainability and profit : with contributed case studies written by Johny K. Johansson and Michael T. Furick |
| title_full_unstemmed | The new global marketing local adaptation for sustainability and profit : with contributed case studies written by Johny K. Johansson and Michael T. Furick |
| title_short | The new global marketing |
| title_sort | the new global marketing local adaptation for sustainability and profit with contributed case studies |
| title_sub | local adaptation for sustainability and profit : with contributed case studies |
| topic | Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationales Marketing |
| work_keys_str_mv | AT johanssonjohnyk thenewglobalmarketinglocaladaptationforsustainabilityandprofitwithcontributedcasestudies AT furickmichaelt thenewglobalmarketinglocaladaptationforsustainabilityandprofitwithcontributedcasestudies |