Social media playbook for business :: reaching your online community with Twitter, Facebook, Linkedin, and more /
Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your bra...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Santa Barbara, Calif. :
Praeger,
©2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans--or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor |
| Beschreibung: | 1 online resource (x, 263 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780313386275 0313386277 9798216015864 1283053209 9781283053204 9786613053206 6613053201 |
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| 245 | 1 | 0 | |a Social media playbook for business : |b reaching your online community with Twitter, Facebook, Linkedin, and more / |c Tom Funk. |
| 260 | |a Santa Barbara, Calif. : |b Praeger, |c ©2011. | ||
| 300 | |a 1 online resource (x, 263 pages) | ||
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| 504 | |a Includes bibliographical references and index. | ||
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| 520 | |a Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans--or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor | ||
| 505 | 0 | |a Introduction -- Getting started -- the strategy -- Getting started -- the platforms -- Taking it to the next level -- Success stories -- Fails and fiascos -- The future -- Conclusion. | |
| 546 | |a English. | ||
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Online social networks |x Economic aspects. | |
| 650 | 0 | |a Customer relations |x Technological innovations. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 6 | |a Réseaux sociaux (Internet) |x Aspect économique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
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| 758 | |i has work: |a Social media playbook for business (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH86Jc6qyPKck8THv4qjkC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| author | Funk, Tom, 1965- |
| author_GND | http://id.loc.gov/authorities/names/n2008032724 |
| author_facet | Funk, Tom, 1965- |
| author_role | |
| author_sort | Funk, Tom, 1965- |
| author_variant | t f tf |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| collection | ZDB-4-EBU |
| contents | Introduction -- Getting started -- the strategy -- Getting started -- the platforms -- Taking it to the next level -- Success stories -- Fails and fiascos -- The future -- Conclusion. |
| ctrlnum | (OCoLC)713021676 |
| dewey-full | 658.8/72 |
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| publisher | Praeger, |
| record_format | marc |
| spelling | Funk, Tom, 1965- https://id.oclc.org/worldcat/entity/E39PCjCDd8dyBXQPJjmm7jGpKd http://id.loc.gov/authorities/names/n2008032724 Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more / Tom Funk. Santa Barbara, Calif. : Praeger, ©2011. 1 online resource (x, 263 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Print version record. Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans--or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor Introduction -- Getting started -- the strategy -- Getting started -- the platforms -- Taking it to the next level -- Success stories -- Fails and fiascos -- The future -- Conclusion. English. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media Economic aspects. Online social networks Economic aspects. Customer relations Technological innovations. Marketing sur Internet. Médias sociaux Aspect économique. Réseaux sociaux (Internet) Aspect économique. BUSINESS & ECONOMICS Marketing Telemarketing. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Mail Order. bisacsh BUSINESS & ECONOMICS Marketing Direct. bisacsh BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh BUSINESS & ECONOMICS. bisacsh Business Software. bisacsh Internet marketing fast Social media Economic aspects fast has work: Social media playbook for business (Text) https://id.oclc.org/worldcat/entity/E39PCH86Jc6qyPKck8THv4qjkC https://id.oclc.org/worldcat/ontology/hasWork Print version: Funk, Tom, 1965- Social media playbook for business. Santa Barbara, Calif. : Praeger, ©2011 9780313386268 (DLC) 2010040755 (OCoLC)666573616 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=362918 Volltext |
| spellingShingle | Funk, Tom, 1965- Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more / Introduction -- Getting started -- the strategy -- Getting started -- the platforms -- Taking it to the next level -- Success stories -- Fails and fiascos -- The future -- Conclusion. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media Economic aspects. Online social networks Economic aspects. Customer relations Technological innovations. Marketing sur Internet. Médias sociaux Aspect économique. Réseaux sociaux (Internet) Aspect économique. BUSINESS & ECONOMICS Marketing Telemarketing. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Mail Order. bisacsh BUSINESS & ECONOMICS Marketing Direct. bisacsh BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh BUSINESS & ECONOMICS. bisacsh Business Software. bisacsh Internet marketing fast Social media Economic aspects fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh95005028 |
| title | Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more / |
| title_auth | Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more / |
| title_exact_search | Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more / |
| title_full | Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more / Tom Funk. |
| title_fullStr | Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more / Tom Funk. |
| title_full_unstemmed | Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more / Tom Funk. |
| title_short | Social media playbook for business : |
| title_sort | social media playbook for business reaching your online community with twitter facebook linkedin and more |
| title_sub | reaching your online community with Twitter, Facebook, Linkedin, and more / |
| topic | Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media Economic aspects. Online social networks Economic aspects. Customer relations Technological innovations. Marketing sur Internet. Médias sociaux Aspect économique. Réseaux sociaux (Internet) Aspect économique. BUSINESS & ECONOMICS Marketing Telemarketing. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Mail Order. bisacsh BUSINESS & ECONOMICS Marketing Direct. bisacsh BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh BUSINESS & ECONOMICS. bisacsh Business Software. bisacsh Internet marketing fast Social media Economic aspects fast |
| topic_facet | Internet marketing. Social media Economic aspects. Online social networks Economic aspects. Customer relations Technological innovations. Marketing sur Internet. Médias sociaux Aspect économique. Réseaux sociaux (Internet) Aspect économique. BUSINESS & ECONOMICS Marketing Telemarketing. BUSINESS & ECONOMICS Marketing Multilevel. BUSINESS & ECONOMICS Mail Order. BUSINESS & ECONOMICS Marketing Direct. BUSINESS & ECONOMICS E-Commerce Internet Marketing. BUSINESS & ECONOMICS. Business Software. Internet marketing Social media Economic aspects |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=362918 |
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