Corporate realities and environmental truths: strategies for leading your business in the environmental era
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Wiley
1993
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 232 S. |
| ISBN: | 0471530735 |
Internformat
MARC
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| 650 | 4 | |a Umwelt | |
| 650 | 4 | |a Pollution -- Economic aspects -- United States | |
| 650 | 4 | |a Strategic planning -- Environmental aspects -- United States | |
| 650 | 4 | |a Industries -- Environmental aspects -- United States | |
| 650 | 4 | |a Green marketing -- United States | |
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Datensatz im Suchindex
| _version_ | 1804124088093900800 |
|---|---|
| adam_text | Contents
OED INTRODUCTION
THE GREENING OF AMERICAN BUSINESS
Becoming a Winner in the New
Environmental Marketplace 1
1 FIVE PREREQUISITES FOR CORPORATE
ENVIRONMENTAL ACTION
Meeting the Environmental Imperative 11
2 TOTAL QUALITY ENVIRONMENTAL
MANAGEMENT
Using TQEM to Create an Environmentally Sound
Organization 31
3 UP THE ENVIRONMENTAL ORGANIZATION
Building a Green Culture 55
4 THE ORGANIC OFFICE
Creating an Environmentally Sound Workplace 71
5 THE TEN LAWS OF ECO MARKETING
Marketing and Advertising in the Envirormental Age 91
6 ECO SPEAK
Conducting an Effective E.mronmental R C mpaign 111
7 STRATEGIC PARTNERSHIPS
Building Bridges over Troubkd Waters 129
vü
Contents
8 VANGUARD ENVIRONMENTAL COMPANIES
Taking Proactive Environmental Action 151
9 THE NEW ENVIRONMENTAL WATCHDOGS
Gaining a Nod of Approval from the Socially Conscious
Investment Community 173
EPILOGUE
ENVIRONMENTAL CHALLENGES FOR
TWENTY FIRST CENTURY COMPANIES 205
APPENDIX
BUSINESS AND ENVIRONMENT
RESOURCE GUIDE 211
ABOUT THE AUTHORS 221
INDEX 223
|
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 240 |
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| dewey-full | 658.4/0820 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.4/08 20 |
| dewey-sort | 3658.4 18 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 0471530735 |
| language | English |
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| physical | VIII, 232 S. |
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| spelling | Bennett, Steven J. Verfasser aut Corporate realities and environmental truths strategies for leading your business in the environmental era Steven J. Bennett ; Richard Freierman ; Stephen George New York u.a. Wiley 1993 VIII, 232 S. txt rdacontent n rdamedia nc rdacarrier Industrie Umwelt Pollution -- Economic aspects -- United States Strategic planning -- Environmental aspects -- United States Industries -- Environmental aspects -- United States Green marketing -- United States Green movement -- United States -- Case studies Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Umweltbezogenes Management (DE-588)4201709-9 s DE-604 USA (DE-588)4078704-7 g Freierman, Richard Verfasser aut George, Stephen Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006443473&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bennett, Steven J. Freierman, Richard George, Stephen Corporate realities and environmental truths strategies for leading your business in the environmental era Industrie Umwelt Pollution -- Economic aspects -- United States Strategic planning -- Environmental aspects -- United States Industries -- Environmental aspects -- United States Green marketing -- United States Green movement -- United States -- Case studies Umweltbezogenes Management (DE-588)4201709-9 gnd |
| subject_GND | (DE-588)4201709-9 (DE-588)4078704-7 (DE-588)4143413-4 (DE-588)4522595-3 |
| title | Corporate realities and environmental truths strategies for leading your business in the environmental era |
| title_auth | Corporate realities and environmental truths strategies for leading your business in the environmental era |
| title_exact_search | Corporate realities and environmental truths strategies for leading your business in the environmental era |
| title_full | Corporate realities and environmental truths strategies for leading your business in the environmental era Steven J. Bennett ; Richard Freierman ; Stephen George |
| title_fullStr | Corporate realities and environmental truths strategies for leading your business in the environmental era Steven J. Bennett ; Richard Freierman ; Stephen George |
| title_full_unstemmed | Corporate realities and environmental truths strategies for leading your business in the environmental era Steven J. Bennett ; Richard Freierman ; Stephen George |
| title_short | Corporate realities and environmental truths |
| title_sort | corporate realities and environmental truths strategies for leading your business in the environmental era |
| title_sub | strategies for leading your business in the environmental era |
| topic | Industrie Umwelt Pollution -- Economic aspects -- United States Strategic planning -- Environmental aspects -- United States Industries -- Environmental aspects -- United States Green marketing -- United States Green movement -- United States -- Case studies Umweltbezogenes Management (DE-588)4201709-9 gnd |
| topic_facet | Industrie Umwelt Pollution -- Economic aspects -- United States Strategic planning -- Environmental aspects -- United States Industries -- Environmental aspects -- United States Green marketing -- United States Green movement -- United States -- Case studies Umweltbezogenes Management USA Aufsatzsammlung Fallstudiensammlung |
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