Verfügbarkeit: The Experience Logic as a New Perspective for Marketing Management

The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Pencarelli, Tonino 1957- (HerausgeberIn), Forlani, Fabio (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cham Springer 2018
Schriftenreihe:	International Series in Advanced Management Studies
Schlagworte:	Business Customer relations / Management Leadership Business and Management Customer Relationship Management Consumer Behavior Business Strategy/Leadership Applied Psychology Marketingmanagement Aufsatzsammlung
Online-Zugang:	BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 URL des Erstveröffentlichers
Beschreibung:	1 Online-Ressource (VIII, 220 Seiten) 7 Illustrationen
ISBN:	9783319775500
DOI:	10.1007/978-3-319-77550-0

Internformat

MARC


LEADER	00000nmm a2200000zc 4500
001	BV044935161
003	DE-604
005	20180907
007	cr\|uuu---uuuuu
008	180508s2018 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d
020			\|a 9783319775500 \|c Online \|9 978-3-319-77550-0
024	7		\|a 10.1007/978-3-319-77550-0 \|2 doi
035			\|a (ZDB-2-BUM)9783319775500
035			\|a (OCoLC)1035454190
035			\|a (DE-599)BVBBV044935161
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-1049 \|a DE-860 \|a DE-91 \|a DE-83 \|a DE-1046 \|a DE-1043 \|a DE-Aug4 \|a DE-898 \|a DE-861 \|a DE-188 \|a DE-523 \|a DE-859 \|a DE-473 \|a DE-29 \|a DE-863 \|a DE-20 \|a DE-1051 \|a DE-862 \|a DE-92 \|a DE-355 \|a DE-824 \|a DE-2070s \|a DE-M347 \|a DE-573 \|a DE-703 \|a DE-706 \|a DE-739 \|a DE-634
082	0		\|a 658.812 \|2 23
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a WIR 000 \|2 stub
245	1	0	\|a The Experience Logic as a New Perspective for Marketing Management \|b From Theory to Practical Applications in Different Sectors \|c Tonino Pencarelli, Fabio Forlani, editors
264		1	\|a Cham \|b Springer \|c 2018
300			\|a 1 Online-Ressource (VIII, 220 Seiten) \|b 7 Illustrationen
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
490	0		\|a International Series in Advanced Management Studies
650		4	\|a Business
650		4	\|a Customer relations / Management
650		4	\|a Leadership
650		4	\|a Business and Management
650		4	\|a Customer Relationship Management
650		4	\|a Consumer Behavior
650		4	\|a Business Strategy/Leadership
650		4	\|a Applied Psychology
650	0	7	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4143413-4 \|a Aufsatzsammlung \|2 gnd-content
689	0	0	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	0		\|5 DE-604
700	1		\|a Pencarelli, Tonino \|d 1957- \|0 (DE-588)171502868 \|4 edt
700	1		\|a Forlani, Fabio \|4 edt
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe \|z 978-3-319-77549-4
856	4	0	\|u https://doi.org/10.1007/978-3-319-77550-0 \|x Verlag \|z URL des Erstveröffentlichers \|3 Volltext
912			\|a ZDB-2-BUM
940	1		\|q ZDB-2-BUM_2018
999			\|a oai:aleph.bib-bvb.de:BVB01-030328155
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l BTU01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l FAB01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l FAW01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l FHA01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l FHI01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l FHM01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l FHN01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l FHO01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l FHR01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l FKE01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l FLA01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l FNU01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l FRO01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l FWS01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l FWS02 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l HTW01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l HWR01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l TUM01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l UBG01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l UBR01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l UBT01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l UBW01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l UBY01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l UEI01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l UER01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-77550-0 \|l UPA01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext

Datensatz im Suchindex

DE-BY-FWS_katkey	688258
_version_	1806183781105664000
any_adam_object
author2	Pencarelli, Tonino 1957- Forlani, Fabio
author2_role	edt edt
author2_variant	t p tp f f ff
author_GND	(DE-588)171502868
author_facet	Pencarelli, Tonino 1957- Forlani, Fabio
building	Verbundindex
bvnumber	BV044935161
classification_rvk	QP 600
classification_tum	WIR 000
collection	ZDB-2-BUM
ctrlnum	(ZDB-2-BUM)9783319775500 (OCoLC)1035454190 (DE-599)BVBBV044935161
dewey-full	658.812
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.812
dewey-search	658.812
dewey-sort	3658.812
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
doi_str_mv	10.1007/978-3-319-77550-0
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04602nmm a2200841zc 4500</leader><controlfield tag="001">BV044935161</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180907 </controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">180508s2018 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783319775500</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-319-77550-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-319-77550-0</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-BUM)9783319775500</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1035454190</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044935161</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-634</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.812</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Experience Logic as a New Perspective for Marketing Management</subfield><subfield code="b">From Theory to Practical Applications in Different Sectors</subfield><subfield code="c">Tonino Pencarelli, Fabio Forlani, editors</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (VIII, 220 Seiten)</subfield><subfield code="b">7 Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">International Series in Advanced Management Studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations / Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Leadership</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business and Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer Relationship Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer Behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business Strategy/Leadership</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Applied Psychology</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pencarelli, Tonino</subfield><subfield code="d">1957-</subfield><subfield code="0">(DE-588)171502868</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Forlani, Fabio</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-319-77549-4</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-BUM</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BUM_2018</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030328155</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">FHI01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">FHO01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">HTW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">UBW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-77550-0</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
genre	(DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV044935161
illustrated	Not Illustrated
indexdate	2024-08-01T13:18:02Z
institution	BVB
isbn	9783319775500
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030328155
oclc_num	1035454190
open_access_boolean
owner	DE-1049 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634
owner_facet	DE-1049 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634
physical	1 Online-Ressource (VIII, 220 Seiten) 7 Illustrationen
psigel	ZDB-2-BUM ZDB-2-BUM_2018
publishDate	2018
publishDateSearch	2018
publishDateSort	2018
publisher	Springer
record_format	marc
series2	International Series in Advanced Management Studies
spellingShingle	The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors Business Customer relations / Management Leadership Business and Management Customer Relationship Management Consumer Behavior Business Strategy/Leadership Applied Psychology Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4143413-4
title	The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors
title_auth	The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors
title_exact_search	The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors
title_full	The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors Tonino Pencarelli, Fabio Forlani, editors
title_fullStr	The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors Tonino Pencarelli, Fabio Forlani, editors
title_full_unstemmed	The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors Tonino Pencarelli, Fabio Forlani, editors
title_short	The Experience Logic as a New Perspective for Marketing Management
title_sort	the experience logic as a new perspective for marketing management from theory to practical applications in different sectors
title_sub	From Theory to Practical Applications in Different Sectors
topic	Business Customer relations / Management Leadership Business and Management Customer Relationship Management Consumer Behavior Business Strategy/Leadership Applied Psychology Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Business Customer relations / Management Leadership Business and Management Customer Relationship Management Consumer Behavior Business Strategy/Leadership Applied Psychology Marketingmanagement Aufsatzsammlung
url	https://doi.org/10.1007/978-3-319-77550-0
work_keys_str_mv	AT pencarellitonino theexperiencelogicasanewperspectiveformarketingmanagementfromtheorytopracticalapplicationsindifferentsectors AT forlanifabio theexperiencelogicasanewperspectiveformarketingmanagementfromtheorytopracticalapplicationsindifferentsectors

Verfügbarkeit

Volltext öffnen

MARC

Datensatz im Suchindex

Ähnliche Einträge