Holdings: Storytelling :: THWS Bibkatalog

Storytelling: branding in practice

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Bibliographic Details
Main Authors:	Fog, Klaus (Author), Budtz, Christian (Author), Yakaboylu, Baris (Author)
Format:	Book
Language:	English Danish
Published:	Berlin [u.a.] Springer 2005
Subjects:	Klantenwerving Merken Promotie (public relations) Branding (Marketing) Product management Corporate Communication Unternehmen Markenpolitik Öffentlichkeitsarbeit
Physical Description:	238 S. Ill.
ISBN:	3540235019

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MARC


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Record in the Search Index

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author	Fog, Klaus Budtz, Christian Yakaboylu, Baris
author_facet	Fog, Klaus Budtz, Christian Yakaboylu, Baris
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bvnumber	BV019823866
callnumber-first	H - Social Science
callnumber-label	HD69
callnumber-raw	HD69.B7
callnumber-search	HD69.B7
callnumber-sort	HD 269 B7
callnumber-subject	HD - Industries, Land Use, Labor
classification_rvk	QP 621 QP 624 QP 632
ctrlnum	(OCoLC)57476967 (DE-599)BVBBV019823866
dewey-full	658.8/27
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/27
dewey-search	658.8/27
dewey-sort	3658.8 227
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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id	DE-604.BV019823866
illustrated	Illustrated
indexdate	2024-07-09T20:06:57Z
institution	BVB
isbn	3540235019
language	English Danish
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-013149086
oclc_num	57476967
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owner	DE-945 DE-92 DE-1049 DE-355 DE-BY-UBR DE-1102 DE-29 DE-526 DE-M347 DE-83 DE-11 DE-2070s
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physical	238 S. Ill.
publishDate	2005
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publisher	Springer
record_format	marc
spelling	Fog, Klaus Verfasser aut Storytelling-branding i praksis Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu Berlin [u.a.] Springer 2005 238 S. Ill. txt rdacontent n rdamedia nc rdacarrier Klantenwerving gtt Merken gtt Promotie (public relations) gtt Branding (Marketing) Product management Corporate Communication (DE-588)4313131-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Corporate Communication (DE-588)4313131-1 s DE-604 Öffentlichkeitsarbeit (DE-588)4043188-5 s Unternehmen (DE-588)4061963-1 s b DE-604 Budtz, Christian Verfasser aut Yakaboylu, Baris Verfasser aut
spellingShingle	Fog, Klaus Budtz, Christian Yakaboylu, Baris Storytelling branding in practice Klantenwerving gtt Merken gtt Promotie (public relations) gtt Branding (Marketing) Product management Corporate Communication (DE-588)4313131-1 gnd Unternehmen (DE-588)4061963-1 gnd Markenpolitik (DE-588)4144679-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
subject_GND	(DE-588)4313131-1 (DE-588)4061963-1 (DE-588)4144679-3 (DE-588)4043188-5
title	Storytelling branding in practice
title_alt	Storytelling-branding i praksis
title_auth	Storytelling branding in practice
title_exact_search	Storytelling branding in practice
title_full	Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu
title_fullStr	Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu
title_full_unstemmed	Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu
title_short	Storytelling
title_sort	storytelling branding in practice
title_sub	branding in practice
topic	Klantenwerving gtt Merken gtt Promotie (public relations) gtt Branding (Marketing) Product management Corporate Communication (DE-588)4313131-1 gnd Unternehmen (DE-588)4061963-1 gnd Markenpolitik (DE-588)4144679-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
topic_facet	Klantenwerving Merken Promotie (public relations) Branding (Marketing) Product management Corporate Communication Unternehmen Markenpolitik Öffentlichkeitsarbeit
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