Verfügbarkeit: Actor engagement and value co-creation in networks

Actor engagement and value co-creation in networks: a service ecosystem perspective

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Bibliographische Detailangaben
1. Verfasser:	Fehrer, Julia (VerfasserIn)
Format:	Abschlussarbeit Buch
Sprache:	English
Veröffentlicht:	Bayreuth 2017
Schlagworte:	Kundenbetreuung Netzwerkmanagement Dienstleistung Wertschöpfung Hochschulschrift
Online-Zugang:	Inhaltsverzeichnis Inhaltsverzeichnis
Beschreibung:	v, 72 Blätter Diagramme

Internformat

MARC


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Datensatz im Suchindex

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adam_text	ACTOR ENGAGEMENT AND VALUE CO-CREATION IN NETWORKS: A SERVICE ECOSYSTEM PERSPECTIVE DISSERTATION ZUR ERLANGUNG DES GRADES EINES DOKTORS DER WIRTSCHAFTSWISSENSCHAFT DER RECHTS- UND WIRTSCHAFTSWISSENSCHAFTLICHEN FAKULTAET DER UNIVERSITAET BAYREUTH VORGELEGT VON JULIA A. FEHRER AUS W UERZBURG CONTENTS ABSTRACT................................................................................................................... I ACKNOWLEDGEMENTS......................................................................................... II CONTENTS ............... ILL FIGURES....................................................................................................................... V TABLES......................................................................................................................... V CHAPTER I: INTRODUCTION ................................................................................ 1 1 MOTIVATION ........................... 1 1.1 ACTOR ENGAGEMENT: AN IMPORTANT PHENOMENON OF TODAY S NETWORKED AG E. 1 1.2 EVOLVING SERVICE DOMINANT LOGIC.................................................................4 1.3 ECOSYSTEMS AND VALUE CO-CREATION: THE THEORY-PRACTICE G AP .................... 7 2 THESIS ORGANIZATION................................................................................. 9 CHAPTER II: FROM CUSTOMER ENGAGEMENT TO ACTOR ENGAGEMENT-AN EVOLUTIONARY NEXT STEP..... ................................ 15 1 PURPOSE ............ . ............................................................................................. 16 2 DESIGN / METHODOLOGY / APPROACH...................................................17 3 IMPLICATIONS................................................................................................18 4 FUTURE RESEARCH AND PRACTICAL IMPLICATIONS........................22 5 ORIGINALITY / VALUE.................................................................................22 CHAPTER III: A CORPUS-LINGUISTIC APPROACH TO THEORIZING ABOUT ENGAGEMENT AND CO-CREATION ............................... 24 1 PURPOSE.......................................................................................................... 25 2 DESIGN / METHODOLOGY / APPROACH .................................................. 26 3 FINDINGS......................................................................................................... 27 4 RESEARCH LIMITATION AND FUTURE RESEARCH 31 5 THEORETICAL / METHODOLOGICAL IMPLICATIONS ......................... 31 6 ORIGINALITY / VALUE................................................................................. 32 CHAPTER IV: BEYOND THE DYAD - DYNAMICS OF CUSTOMER ENGAGEMENT......................................................................................................... 33 1 PURPOSE ......... ....................................................... 34 2 DESIGN / METHODOLOGY / APPROACH .................................................. 35 3 FINDINGS......................................................................................................... 37 4 RESEARCH LIMITATION AND FUTURE RESEARCH .............................. 40 5 PRACTICAL IMPLICATIONS........................................................................40 6 ORIGINALITY / VALUE.................................................................................41 CHAPTER V: RETHINKING VALUE CO-CREATION FROM AN EVOLVING BUSINESS MODEL PERSPECTIVE ............................................... 42 1 PURPOSE................................................ 43 2 THEORETICAL FRAMEWORK.....................................................................43 3 IMPLICATIONS ............................................... 45 4 PRACTICAL IMPLICATIONS........................................................................49 5 ORIGINALITY / VALUE.................................................................................49 CHAPTER VI (IN GERMAN): INTEGRATED BRANDING: A SERVICE ECOSYSTEM APPROACH............................................................................ 51 1 MOTIVATION.................................................................................................. 52 2 THEORETISCHER RAHMEN....................................................................... 52 3 IMPLIKATIONEN ................................ 54 4 MANAGEMENT IMPLIKATIONEN UND FAZIT ....................................... 57 CHAPTER VII: CONCLUSION............................................................................... 59 REFERENCES........................................................................................................... 63 APPENDIX: LIST OF FULL PAPERS INCLUDED IN THE THESIS ............... 72 CONTENTS ABSTRACT........................................................i ACKNOWLEDGEMENTS...............................................II CONTENTS......................................................Ill FIGURES.........................................................V TABLES..........................................................V CHAPTER I: INTRODUCTION.........................................1 1 MOTIVATION.................................................1 1.1 Actor Engagement: An important phenomenon of today s networked age . 1 1.2 Evolving Service Dominant Logic...........................4 1.3 Ecosystems and Value Co-creation: The Theory-Practice Gap.7 2 THESIS ORGANIZATION........................................9 CHAPTER II: FROM CUSTOMER ENGAGEMENT TO ACTOR ENGAGEMENT-AN EVOLUTIONARY NEXT STEP...........................15 1 PURPOSE................................................. 16 2 DESIGN / METHODOLOGY / APPROACH...........................17 3 IMPLICATIONS..............................................18 4 FUTURE RESEARCH AND PRACTICAL IMPLICATIONS................22 5 ORIGINALITY / VALUE.......................................22 CHAPTER III: A CORPUS-LINGUISTIC APPROACH TO THEORIZING ABOUT ENGAGEMENT AND CO-CREATION...............................24 1 PURPOSE...................................................25 2 DESIGN / METHODOLOGY / APPROACH...........................26 3 FINDINGS..................................................27 4 RESEARCH LIMITATION AND FUTURE RESEARCH...................31 5 THEORETICAL / METHODOLOGICAL IMPLICATIONS 31 6 ORIGINALITY / VALUE..............................32 CHAPTER IV: BEYOND THE DYAD - DYNAMICS OF CUSTOMER ENGAGEMENT............................................33 1 PURPOSE..........................................34 2 DESIGN / METHODO LOGY / APPROACH.................35 3 FINDINGS.........................................37 4 RESEARCH LIMITATION AND FUTURE RESEARCH..........40 5 PRACTICAL IMPLICATIONS...........................40 6 ORIGINALITY / VALUE..............................41 CHAPTER V: RETHINKING VALUE CO-CREATION FROM AN EVOLVING BUSINESS MODEL PERSPECTIVE...................42 1 PURPOSE..........................................43 2 THEORETICAL FRAMEWORK............................43 3 IMPLICATIONS.....................................45 4 PRACTICAL IMPLICATIONS...........................49 5 ORIGINALITY / VALUE..............................49 CHAPTER VI (IN GERMAN): INTEGRATED BRANDING: A SERVICE ECOSYSTEM APPROACH....................................51 1 MOTIVATION.......................................52 2 THEORETISCHER RAHMEN.............................52 3 IMPLIKATIONEN....................................54 4 MANAGEMENT IMPLIKATIONEN UND FAZIT...............57 CHAPTER VII: CONCLUSION...............................59 REFERENCES............................................63 APPENDIX: LIST OF FULL PAPERS INCLUDED IN THE THESIS 72
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format	Thesis Book
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title	Actor engagement and value co-creation in networks a service ecosystem perspective
title_auth	Actor engagement and value co-creation in networks a service ecosystem perspective
title_exact_search	Actor engagement and value co-creation in networks a service ecosystem perspective
title_full	Actor engagement and value co-creation in networks a service ecosystem perspective vorgelegt von Julia A. Fehrer
title_fullStr	Actor engagement and value co-creation in networks a service ecosystem perspective vorgelegt von Julia A. Fehrer
title_full_unstemmed	Actor engagement and value co-creation in networks a service ecosystem perspective vorgelegt von Julia A. Fehrer
title_short	Actor engagement and value co-creation in networks
title_sort	actor engagement and value co creation in networks a service ecosystem perspective
title_sub	a service ecosystem perspective
topic	Kundenbetreuung (DE-588)4297543-8 gnd Netzwerkmanagement (DE-588)4245322-7 gnd Dienstleistung (DE-588)4012178-1 gnd Wertschöpfung (DE-588)4065685-8 gnd
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