Marketing analytics : essential tools for data-driven decisions / von Venkatesan, Rajkumar, Farris, Paul W., Wilcox, Ronald T.

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Marketing analytics : essential tools for data-driven decisions / von Venkatesan, Rajkumar, Farris, Paul W., Wilcox, Ronald T.

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Marketing metrics the manager's guide to measuring marketing performance von Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J.

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Profit impact of marketing strategy project : retrospect and prospects /

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Key marketing metrics the 50+ metrics every manager needs to know von Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J.

Key marketing metrics the 50+ metrics every manager needs to know von Farris, Paul W., Bendle, Neil T., Pfeifer, Phillip E., Reibstein, David J.

Marketing metrics the manager's guide to measuring marketing performance von Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J.

Determinants of advertising intensity: A review of the marketing literature a review of the marketing literature von Farris, Paul W.

Marketing costs in consumer goods industries von Buzzell, Robert Dow 1933-, Farris, Paul W.

Getting multi-channel distribution right von Ailawadi, Kusum L., Farris, Paul W.

Cases in advertising and promotion management von Quelch, John A., Farris, Paul W.

The advertising controversy Evidence on the economic effects of advertising von Albion, Mark S., Farris, Paul W.

Using a nonlinear response function in estimating advertising's carry-over effects von Farris, Paul W.

Consumer information processing perspectives and implications for advertising von Wilkie, William L., Farris, Paul W.

Relationships between changes in industrial advertising and promotion expenditures and changes in market share von Farris, Paul W., Buzzell, Robert Dow 1933-

The advertising controversy ecidence on the economic effects of advertising von Albion, Mark S., Farris, Paul W.

The Advertising Controversy evidence on the economic effects of advertising von Albion, Mark S., Farris, Paul W.

Determinants of variations in the advertising-to-sales ratio a comparison of industry and firm studies. Techn. report. Report no.: 80-107 von Farris, Paul W., Albion, Mark S.

Advertising intensity in consumer goods marketing An analysis of variations in advertising-to-sales ratios von Farris, Paul W.

Advertising Intensity in consumer goods businesses: An empirical analysis von Farris, Paul W.