Gendering theory in marketing and consumer research:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor &Francis Group, Westburn Publishers Ltd
2017
|
| Schriftenreihe: | Key issues in marketing management
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Enthält 11 Beiträge Enthält Literaturangaben |
| Beschreibung: | xi, 197 Seiten Illustrationen |
| ISBN: | 9781138237087 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| index_date | 2024-07-03T18:49:45Z |
| indexdate | 2024-10-01T10:01:06Z |
| institution | BVB |
| isbn | 9781138237087 |
| language | English |
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| physical | xi, 197 Seiten Illustrationen |
| publishDate | 2017 |
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| publisher | Routledge, Taylor &Francis Group, Westburn Publishers Ltd |
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| series2 | Key issues in marketing management |
| spelling | Gendering theory in marketing and consumer research edited by Zeynep Arsel, Kirsi Eräranta and Johanna Moisander London ; New York Routledge, Taylor &Francis Group, Westburn Publishers Ltd 2017 xi, 197 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Key issues in marketing management Enthält 11 Beiträge Enthält Literaturangaben Marketingforschung (DE-588)4200055-5 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Geschlechterforschung (DE-588)4482930-9 gnd rswk-swf Soziale Rolle / (DE-627)091390001 / (DE-2867)15807-0 Frauen / (DE-627)091361087 / (DE-2867)15920-4 Geschlechterforschung / (DE-627)091363160 / (DE-2867)19757-4 Marktforschung / (DE-627)091376394 / (DE-2867)12774-4 Konsumentenverhalten / (DE-627)091371848 / (DE-2867)10300-3 Sozialphilosophie / (DE-627)091390435 / (DE-2867)16723-1 (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingforschung (DE-588)4200055-5 s Verbraucherforschung (DE-588)4187567-9 s Geschlechterforschung (DE-588)4482930-9 s DE-604 Arsel, Zeynep edt Eräranta, Kirsi edt Moisander, Johanna (DE-588)171107128 edt B:DE-206 V:DE-601 pdf/application https://www.gbv.de/dms/zbw/870284215.pdf 2017-03-10 Inhaltsverzeichnis |
| spellingShingle | Gendering theory in marketing and consumer research Marketingforschung (DE-588)4200055-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd Geschlechterforschung (DE-588)4482930-9 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4187567-9 (DE-588)4482930-9 (DE-588)4143413-4 |
| title | Gendering theory in marketing and consumer research |
| title_auth | Gendering theory in marketing and consumer research |
| title_exact_search | Gendering theory in marketing and consumer research |
| title_exact_search_txtP | Gendering theory in marketing and consumer research |
| title_full | Gendering theory in marketing and consumer research edited by Zeynep Arsel, Kirsi Eräranta and Johanna Moisander |
| title_fullStr | Gendering theory in marketing and consumer research edited by Zeynep Arsel, Kirsi Eräranta and Johanna Moisander |
| title_full_unstemmed | Gendering theory in marketing and consumer research edited by Zeynep Arsel, Kirsi Eräranta and Johanna Moisander |
| title_short | Gendering theory in marketing and consumer research |
| title_sort | gendering theory in marketing and consumer research |
| topic | Marketingforschung (DE-588)4200055-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd Geschlechterforschung (DE-588)4482930-9 gnd |
| topic_facet | Marketingforschung Verbraucherforschung Geschlechterforschung Aufsatzsammlung |
| url | https://www.gbv.de/dms/zbw/870284215.pdf |
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