Champion of the Lark :: Harold Churchill and the Presidency of Studebaker-Packard, 1956-1961.

As president of Studebaker-Packard, Harold E. Churchill focused the company's energies on selected market segments. His vision for a compact economy car led to the Lark, the hit model that Studebaker desperately needed. This thorough study examines Churchill's actions and motivations as pr...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Ebert, Robert R.
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: McFarland, 2013.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:As president of Studebaker-Packard, Harold E. Churchill focused the company's energies on selected market segments. His vision for a compact economy car led to the Lark, the hit model that Studebaker desperately needed. This thorough study examines Churchill's actions and motivations as president, the vehicles produced under his leadership, and the success or failure of his tenure.
Beschreibung:1 online resource
Bibliographie:Includes bibliographical references and index.
ISBN:129982191X
9781299821910
9781476602028
1476602026

Es ist kein Print-Exemplar vorhanden.

Volltext öffnen