Strategic science communication :: a guide to setting the right objectives for more effective public engagement /

"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical comm...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Besley, John C., 1976- (VerfasserIn), Dudo, Anthony (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Baltimore, Maryland : Johns Hopkins University Press, 2022
Schlagworte:
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Zusammenfassung:"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--
Beschreibung:1 online resource (viii, 322 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9781421444215
1421444216

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