Hitting the headlines in Europe: a country-by-country guide to effective media relations
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2004
|
| Schlagworte: | |
| Online-Zugang: | Inh.-Verz. Inhaltsverzeichnis |
| Beschreibung: | XVI, 230 S. |
| ISBN: | 0749442263 |
Internformat
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| 245 | 1 | 0 | |a Hitting the headlines in Europe |b a country-by-country guide to effective media relations |c Cathie Burton ; Alun Drake |
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Datensatz im Suchindex
| _version_ | 1804145128661581824 |
|---|---|
| adam_text | About the authors ix
About the Institute of Public Relations and the consultant editor x
Foreword xi
Preface xii
Acknowledgements xv
Part one: Working with Europe s media
1 What do we mean by Europe? 3
A brief history 4
Today s key players 8
2 The European media landscape 14
Europe-wide print media 16
Europe s news agencies 18
International television news channels 20
Journalists Europe 23
Media centres 23
3 The European press office 31
The local angle 31
National headlines 32
Your audience - choosing the right style 33
The perfect toolkit - designing a database 33
Distribution 36
The spoken word 37
The standing mike 37
The informal press briefing 38
The press conference 38
The works 38
Contents
Organizing press conferences 38
Storming the tower of Babel: translating and interpreting 39
The fruits of your labours 42
4 Press releases etc 44
The basics 44
The news release 45
Press packs and background briefing papers 47
News angles 48
Dangerous language - the perils and pitfalls of translation 49
A word on web-based translators 50
Finding good translators 51
Checking your translation 52
A word about libel 52
5 Television in Europe 54
Getting your story onto TV 54
Know your market 54
Hub organizations 55
The tools of the trade 59
6 Radio - the neglected medium 70
Tackling the radio medium 71
International radio 72
Radio news agencies 74
Increasing your radio coverage - technical tips 74
Increasing your radio coverage - strategy tips 78
Part two: Europe s media: country by country
Introduction 85
Albania 87
Armenia 89
Austria 91
Azerbaijan 93
Belarus 95
Belgium 97
Bosnia and Herzegovina 99
Bulgaria 101
Croatia 103
Cyprus and the Turkish Republic of Northern Cyprus 107
Czech Republic 109
Denmark 111
Estonia 113
Contents
Finland 115
France 117
Georgia 121
Germany 123
Greece 127
Hungary 130
Iceland 133
Ireland 135
Italy 137
Latvia 139
Lithuania 141
Luxembourg 143
Macedonia 144
Malta 146
Moldova 148
The Netherlands 151
Norway 153
Poland 155
Portugal 157
Romania 159
Russia 162
Serbia and Montenegro 166
Slovakia 169
Slovenia 171
Spain 173
Sweden 176
Switzerland 178
Turkey 180
Ukraine 183
United Kingdom 186
Appendices
Appendix 1: Europewide Media 197
Appendix 2: European Broadcasting Union - active members 201
Appendix 3: European and International Organizations
based in Europe 215
Appendix 4: International Federation of Journalists 223
Index 227
|
| any_adam_object | 1 |
| author | Burton, Cathie Drake, Alun |
| author_facet | Burton, Cathie Drake, Alun |
| author_role | aut aut |
| author_sort | Burton, Cathie |
| author_variant | c b cb a d ad |
| building | Verbundindex |
| bvnumber | BV026541460 |
| ctrlnum | (OCoLC)249684067 (DE-599)BVBBV026541460 |
| dewey-full | 659.2094 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2094 |
| dewey-search | 659.2094 |
| dewey-sort | 3659.2094 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | Europa |
| geographic_facet | Europa |
| id | DE-604.BV026541460 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:14:32Z |
| institution | BVB |
| isbn | 0749442263 |
| language | English |
| lccn | 2004006457 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022105176 |
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| physical | XVI, 230 S. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Burton, Cathie Verfasser aut Hitting the headlines in Europe a country-by-country guide to effective media relations Cathie Burton ; Alun Drake London [u.a.] Kogan Page 2004 XVI, 230 S. txt rdacontent n rdamedia nc rdacarrier Public relations Cross-cultural studies Public relations Europe Europa Drake, Alun Verfasser aut http://www.loc.gov/catdir/toc/ecip0416/2004006457.html Inh.-Verz. HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022105176&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Burton, Cathie Drake, Alun Hitting the headlines in Europe a country-by-country guide to effective media relations Public relations Cross-cultural studies Public relations Europe |
| title | Hitting the headlines in Europe a country-by-country guide to effective media relations |
| title_auth | Hitting the headlines in Europe a country-by-country guide to effective media relations |
| title_exact_search | Hitting the headlines in Europe a country-by-country guide to effective media relations |
| title_full | Hitting the headlines in Europe a country-by-country guide to effective media relations Cathie Burton ; Alun Drake |
| title_fullStr | Hitting the headlines in Europe a country-by-country guide to effective media relations Cathie Burton ; Alun Drake |
| title_full_unstemmed | Hitting the headlines in Europe a country-by-country guide to effective media relations Cathie Burton ; Alun Drake |
| title_short | Hitting the headlines in Europe |
| title_sort | hitting the headlines in europe a country by country guide to effective media relations |
| title_sub | a country-by-country guide to effective media relations |
| topic | Public relations Cross-cultural studies Public relations Europe |
| topic_facet | Public relations Cross-cultural studies Public relations Europe Europa |
| url | http://www.loc.gov/catdir/toc/ecip0416/2004006457.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022105176&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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