Effective marketing: a skills and activity-based approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford u.a.
Blackwell Business
1994
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Effective management
|
| Schlagworte: | |
| Beschreibung: | XXIII, 228 S. graph. Darst. |
| ISBN: | 0631191186 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV009903007 | ||
| 003 | DE-604 | ||
| 005 | 19941117 | ||
| 007 | t | ||
| 008 | 941117s1994 xxkd||| |||| 00||| eng d | ||
| 020 | |a 0631191186 |9 0-631-19118-6 | ||
| 035 | |a (OCoLC)29548770 | ||
| 035 | |a (DE-599)BVBBV009903007 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-703 |a DE-521 | ||
| 050 | 0 | |a HF5415.13.A52 1994 | |
| 082 | 0 | |a 658.8 20 | |
| 082 | 0 | |a 658.8 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Anderson, Alan H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Effective marketing |b a skills and activity-based approach |c Alan H. Anderson and Thelma Dobson |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford u.a. |b Blackwell Business |c 1994 | |
| 300 | |a XXIII, 228 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Effective management | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing -- Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Dobson, Thelma |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006558303 | ||
Datensatz im Suchindex
| _version_ | 1804124264198045696 |
|---|---|
| any_adam_object | |
| author | Anderson, Alan H. Dobson, Thelma |
| author_facet | Anderson, Alan H. Dobson, Thelma |
| author_role | aut aut |
| author_sort | Anderson, Alan H. |
| author_variant | a h a ah aha t d td |
| building | Verbundindex |
| bvnumber | BV009903007 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13.A52 1994 |
| callnumber-search | HF5415.13.A52 1994 |
| callnumber-sort | HF 45415.13 A52 41994 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)29548770 (DE-599)BVBBV009903007 |
| dewey-full | 658.820 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 20 658.8 |
| dewey-search | 658.8 20 658.8 |
| dewey-sort | 3658.8 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV009903007 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:42:54Z |
| institution | BVB |
| isbn | 0631191186 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006558303 |
| oclc_num | 29548770 |
| open_access_boolean | |
| owner | DE-703 DE-521 |
| owner_facet | DE-703 DE-521 |
| physical | XXIII, 228 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Blackwell Business |
| record_format | marc |
| series2 | Effective management |
| spelling | Anderson, Alan H. Verfasser aut Effective marketing a skills and activity-based approach Alan H. Anderson and Thelma Dobson 1. publ. Oxford u.a. Blackwell Business 1994 XXIII, 228 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Effective management Marketing gtt Marketing -- Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Dobson, Thelma Verfasser aut |
| spellingShingle | Anderson, Alan H. Dobson, Thelma Effective marketing a skills and activity-based approach Marketing gtt Marketing -- Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Effective marketing a skills and activity-based approach |
| title_auth | Effective marketing a skills and activity-based approach |
| title_exact_search | Effective marketing a skills and activity-based approach |
| title_full | Effective marketing a skills and activity-based approach Alan H. Anderson and Thelma Dobson |
| title_fullStr | Effective marketing a skills and activity-based approach Alan H. Anderson and Thelma Dobson |
| title_full_unstemmed | Effective marketing a skills and activity-based approach Alan H. Anderson and Thelma Dobson |
| title_short | Effective marketing |
| title_sort | effective marketing a skills and activity based approach |
| title_sub | a skills and activity-based approach |
| topic | Marketing gtt Marketing -- Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing -- Management |
| work_keys_str_mv | AT andersonalanh effectivemarketingaskillsandactivitybasedapproach AT dobsonthelma effectivemarketingaskillsandactivitybasedapproach |