The shopper marketing revolution: consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Highland Park, IL
rtc Publishing
2013
|
| Ausgabe: | 1. edition |
| Schlagworte: | |
| Beschreibung: | XVII, 321 Seiten Diagrmme |
| ISBN: | 9781939418272 |
Internformat
MARC
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| 024 | 8 | |a 2013941445 | |
| 028 | 5 | 2 | |a 6158148R00198 |
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| 100 | 1 | |a Desforges, Toby |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The shopper marketing revolution |b consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper |c Toby Desforges ; Mike Anthony |
| 250 | |a 1. edition | ||
| 264 | 1 | |a Highland Park, IL |b rtc Publishing |c 2013 | |
| 300 | |a XVII, 321 Seiten |b Diagrmme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Einzelhandel | |
| 650 | 4 | |a Verkaufsstelle | |
| 650 | 4 | |a Verbrauchsgut | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Beeinflussung | |
| 650 | 4 | |a Käufer | |
| 650 | 4 | |a Kaufentscheidung | |
| 700 | 1 | |a Anthony, Michael A. |e Verfasser |0 (DE-588)172944309 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-939418-28-9 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028728223 | ||
Datensatz im Suchindex
| _version_ | 1804175843395633152 |
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| any_adam_object | |
| author | Desforges, Toby Anthony, Michael A. |
| author_GND | (DE-588)172944309 |
| author_facet | Desforges, Toby Anthony, Michael A. |
| author_role | aut aut |
| author_sort | Desforges, Toby |
| author_variant | t d td m a a ma maa |
| building | Verbundindex |
| bvnumber | BV043307498 |
| ctrlnum | (OCoLC)935176031 (DE-599)BSZ443513406 |
| edition | 1. edition |
| format | Book |
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| id | DE-604.BV043307498 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:22:44Z |
| institution | BVB |
| isbn | 9781939418272 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028728223 |
| oclc_num | 935176031 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | XVII, 321 Seiten Diagrmme |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | rtc Publishing |
| record_format | marc |
| spelling | Desforges, Toby Verfasser aut The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper Toby Desforges ; Mike Anthony 1. edition Highland Park, IL rtc Publishing 2013 XVII, 321 Seiten Diagrmme txt rdacontent n rdamedia nc rdacarrier Einzelhandel Verkaufsstelle Verbrauchsgut Marketing Beeinflussung Käufer Kaufentscheidung Anthony, Michael A. Verfasser (DE-588)172944309 aut Erscheint auch als Online-Ausgabe 978-1-939418-28-9 |
| spellingShingle | Desforges, Toby Anthony, Michael A. The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper Einzelhandel Verkaufsstelle Verbrauchsgut Marketing Beeinflussung Käufer Kaufentscheidung |
| title | The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper |
| title_auth | The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper |
| title_exact_search | The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper |
| title_full | The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper Toby Desforges ; Mike Anthony |
| title_fullStr | The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper Toby Desforges ; Mike Anthony |
| title_full_unstemmed | The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper Toby Desforges ; Mike Anthony |
| title_short | The shopper marketing revolution |
| title_sort | the shopper marketing revolution consumer shopper retailer how marketing must reinvent itself in the age of the shopper |
| title_sub | consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper |
| topic | Einzelhandel Verkaufsstelle Verbrauchsgut Marketing Beeinflussung Käufer Kaufentscheidung |
| topic_facet | Einzelhandel Verkaufsstelle Verbrauchsgut Marketing Beeinflussung Käufer Kaufentscheidung |
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