Modelling creativity in marketing:
Gespeichert in:
Hauptverfasser: | , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Brussels
European Inst. for Advanced Studies in Management
1973
|
Schriftenreihe: | Working paper / European Institute for Advanced Studies in Management
73,39 |
Schlagworte: | |
Beschreibung: | 39 Bl. |
Internformat
MARC
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Datensatz im Suchindex
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author | Bultez, Alain V. Derbaix, Christian |
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illustrated | Not Illustrated |
index_date | 2024-07-02T16:14:50Z |
indexdate | 2024-07-09T20:50:30Z |
institution | BVB |
language | English |
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physical | 39 Bl. |
publishDate | 1973 |
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publisher | European Inst. for Advanced Studies in Management |
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series2 | Working paper / European Institute for Advanced Studies in Management |
spelling | Bultez, Alain V. Verfasser aut Modelling creativity in marketing Alain Bultez and Christian Derbaix Brussels European Inst. for Advanced Studies in Management 1973 39 Bl. txt rdacontent n rdamedia nc rdacarrier Working paper / European Institute for Advanced Studies in Management 73,39 Marketing (DE-588)4037589-4 gnd rswk-swf Kreativität (DE-588)4032903-3 gnd rswk-swf Kreativität (DE-588)4032903-3 s DE-604 Marketing (DE-588)4037589-4 s Derbaix, Christian Verfasser aut European Institute for Advanced Studies in Management Working paper 73,39 (DE-604)BV001901794 |
spellingShingle | Bultez, Alain V. Derbaix, Christian Modelling creativity in marketing Marketing (DE-588)4037589-4 gnd Kreativität (DE-588)4032903-3 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4032903-3 |
title | Modelling creativity in marketing |
title_auth | Modelling creativity in marketing |
title_exact_search | Modelling creativity in marketing |
title_exact_search_txtP | Modelling creativity in marketing |
title_full | Modelling creativity in marketing Alain Bultez and Christian Derbaix |
title_fullStr | Modelling creativity in marketing Alain Bultez and Christian Derbaix |
title_full_unstemmed | Modelling creativity in marketing Alain Bultez and Christian Derbaix |
title_short | Modelling creativity in marketing |
title_sort | modelling creativity in marketing |
topic | Marketing (DE-588)4037589-4 gnd Kreativität (DE-588)4032903-3 gnd |
topic_facet | Marketing Kreativität |
volume_link | (DE-604)BV001901794 |
work_keys_str_mv | AT bultezalainv modellingcreativityinmarketing AT derbaixchristian modellingcreativityinmarketing |