Cross-cultural representations in tourism discourse: the case of the island of Sardinia
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cagliari
Aipsa
c2012
|
| Schriftenreihe: | Master
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 241-255) |
| Beschreibung: | 255 p. col. ill. 23 cm |
| ISBN: | 9788895692586 |
Internformat
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| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Tourism |z Italy |z Sardinia | |
| 650 | 4 | |a English language |x Social aspects | |
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Datensatz im Suchindex
| _version_ | 1804152386970714112 |
|---|---|
| adam_text | Olga Denti
CROSS-CULTURAL REPRESENTATIONS
IN TOURISM DISCOURSE:
THE CASE OF THE ISLAND OF SARDINIA
CONTENTS
Acknowledgements 9
Introduction 11
1 Tourism 23
1 1 The evolution of the concept of tourism and the tourist 23
1 2 Communication as a process 29
1 3 Tourism communication 33
2 ESP and the language of tourism 37
2 1 Tourism discourse and genres 42
2 2 The discourse of tourism and its main characteristics 49
221 Textual features 53
2211 Textual organisation 54
2212 Spatial and sequential relationships 56
2213 Rhetoric strategies 60
222 Linguistic-grammatical features 66
2221 The dialogic dimension 72
2222 The interpersonal metafunction: the writer-reader dialogue 74
223 Intertextuality and interdiscursivity in tourist advertising
discourse 80
224 Non-textual features 83
3 Multimodal analysis: the role of images in representation
and identity construction 85
3 1 Photography and tourism 87
3 2 Denotation and connotation 89
3 3 The ideational metafunction 92
3 4 The interpersonal metafunction 95
3 5 Modality 99
3 6 The textual metafunction 101
4 The corpus 107
4 1 Tourism semiotic patterns 109
4 2 From travel books to tourist guides 1 17
4 3 Travel books 119
4 4 Tourist guides 126
4 5 The Internet 136
451 Online communication strengths 140
452 Online tourism communication 143
4 6 Traditional v online guides 155
4 7 Tourism Advertising 162
5 The institutional approach 171
5 1 Destination Management and Destination Marketing 171
5 2 Sardinia s main institutional products 174
521 Nature 176
522 Testimony of the Past 179
523 People and traditions 182
524 Sports and wellness 187
5 3 Communication from and towards the destination: brand
identity and brand image 189
5 4 Sardinia s image in newspapers: a case study 199
6 Conclusions 213
Appendix 223
Photographic references 240
References 241
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| spelling | Denti, Olga Verfasser (DE-588)1053946619 aut Cross-cultural representations in tourism discourse the case of the island of Sardinia Olga Denti Cagliari Aipsa c2012 255 p. col. ill. 23 cm txt rdacontent n rdamedia nc rdacarrier Master Includes bibliographical references (p. 241-255) Englisch Gesellschaft Tourism Italy Sardinia English language Social aspects Tourismus (DE-588)4018406-7 gnd rswk-swf Soziolinguistik (DE-588)4077623-2 gnd rswk-swf Italien Sardinia (Italy) Description and travel Sardinien (DE-588)4051686-6 gnd rswk-swf Sardinien (DE-588)4051686-6 g Tourismus (DE-588)4018406-7 s Soziolinguistik (DE-588)4077623-2 s DE-604 HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027427078&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Denti, Olga Cross-cultural representations in tourism discourse the case of the island of Sardinia Englisch Gesellschaft Tourism Italy Sardinia English language Social aspects Tourismus (DE-588)4018406-7 gnd Soziolinguistik (DE-588)4077623-2 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)4077623-2 (DE-588)4051686-6 |
| title | Cross-cultural representations in tourism discourse the case of the island of Sardinia |
| title_auth | Cross-cultural representations in tourism discourse the case of the island of Sardinia |
| title_exact_search | Cross-cultural representations in tourism discourse the case of the island of Sardinia |
| title_full | Cross-cultural representations in tourism discourse the case of the island of Sardinia Olga Denti |
| title_fullStr | Cross-cultural representations in tourism discourse the case of the island of Sardinia Olga Denti |
| title_full_unstemmed | Cross-cultural representations in tourism discourse the case of the island of Sardinia Olga Denti |
| title_short | Cross-cultural representations in tourism discourse |
| title_sort | cross cultural representations in tourism discourse the case of the island of sardinia |
| title_sub | the case of the island of Sardinia |
| topic | Englisch Gesellschaft Tourism Italy Sardinia English language Social aspects Tourismus (DE-588)4018406-7 gnd Soziolinguistik (DE-588)4077623-2 gnd |
| topic_facet | Englisch Gesellschaft Tourism Italy Sardinia English language Social aspects Tourismus Soziolinguistik Italien Sardinia (Italy) Description and travel Sardinien |
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