Researching communications: a practical guide to methods in media and cultural analysis
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London ; Oxford
Bloomsbury Academic
2021
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| Ausgabe: | Third edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xvi, 529 Seiten Illustrationen, Diagramme |
| ISBN: | 9781501316968 9781501316920 |
Internformat
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| 250 | |a Third edition | ||
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Datensatz im Suchindex
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| adam_text | Contents Preface to the first edition xii Preface to the second edition xiv Preface to the third edition xv Acknowledgements 1 Approaching research: Communications and contemporary life 1 Institutions 1 Cultural systems 2 Understandings and identities 2 Patterns of everyday life 2 Undisciplined study 3 The appliance of science: Positivism 4 Making sense: Interpretation 2 xvii 7 Choices and circumstances: Critical realism 10 Interventions and responsibilities 13 Dealing with documentation 17 Taking advantage 17 Varieties of documentation 17 Primary and supplementary uses 18 Accessing Big Data 21 Using archives and collections 23 Working with the web 24 Gateways and search engines 25 Compiling a personal research library 27 Mapping existing research and debate 27 Getting stared: Locating sources 30 Media forms and contents 35 Everyday communications activity 39 International agencies 39 Networking 39 Getting down to work: Key questions 40 Texts and contexts 45
Contents viii 3 4 5 6 7 From principles to practice 46 Summary: Key points 54 Selecting and sampling 55 Introduction: Samples and populations 55 Samples, populations and types of sampling 55 Sample error: Random errors and constant errors 56 Sample size 57 Non-response 58 Random sampling 59 Sampling frames 59 Simple random sampling 60 Systematic sampling 60 Stratified random sampling 61 Summary: Key points 75 Asking questions 77 Introduction 77 Questioning styles 78 Question delivery 79 Strengths and weaknesses of questioning methods 84 Types of questions 90 Question ordering 93 Questions to avoid 94 Summary: Key points 98 Handling numbers 101 Why you need to know about numbers 101 Levels of measurement 104 Data visualization: A new frontier? 118 Inferential statistics: Using numbers to ask wider questions 121 Cross-tabulations and multivariate analysis 134 Summary: Key points 136 Answers to Box 5.1 136 Counting contents 139 Content analysis 140 Summary: Key points 168 Analysing texts 171 Against academic apartheid 171
Contents їх Semiotic analysis 174 Discourse analysis 182 Frame analysis 193 Summary: Key points 205 Unpacking news 207 A sample news analysis 207 Guide to our method of operation 219 The limitations of textual analysis 224 Summary: Key points 229 Viewing the image 231 From texts to images and back again 231 The camera: An unerring eye? 232 Icon, index and symbol 233 The photographic image 234 Cameraworks: Images and experiences 235 Images and words 242 Multimodal analysis: All together now’ 243 Being realistic 247 Altered images, digital deceptions 250 Moving images: From frames to flows 251 Images and sounds 256 Machine manipulations: Deep fakes 256 Summary: Key points 259 Interpreting images 261 Case study 1: Everybody look what’s going down 261 Seeming to see 274 Case study 2: Watching the news 277 Texts and pretexts 292 A summary of our analytical steps 294 Summary: Key points 296 Being an observer 297 Why observation? 297 Types of observational methods 299 The feminist critique 302 Structured experimental observation 304 Advantages of observational methods 305
x Contents Disadvantages of observational methods 311 Doing observational studies 316 Observing online: ‘Netnography’ and other approaches 325 The role of observation 328 Summary: Key points 329 12 Attending to talk 331 Sites and styles of media talk 333 Recording talk 338 Oral history and the media 342 Preparing for the interview 345 Doing your oral-history interview 349 Assessing your evidence 352 Summary: Key points 355 13 Taking talk apart 357 Talk as interaction 357 Conversation analysis 358 Discourse analysis 362 Talking heads: The political speech and television 365 First step: Data 366 Towards a conclusion 380 Summary: Key points 382 14 Making comparisons 383 Introduction 383 Why compare? 383 Seeing time through space 386 Temporal comparison - then and now 389 Specificities and connections 394 Combining temporal and geographical comparison 397 Spatial comparison - here and there 400 Quantitative and qualitative approaches 408 The question of causality and the challenge of explanation 409 Sampling and spatial comparisons 410 Concluding comments 412 Summary: Key points 414 15 Using computers Digital data analysis 415 415
Contents xi Knocking around numbers ֊ IBM SPSS Statistics* 416 Summary: Key points 439 16 Beyond methodology: The what, how and why of researching communications 441 What to research 441 Why to research 443 The ‘how’ of research 447 Communications research ethics in an online world 460 Relations with other researchers 464 Researching communications for what? A final thought 465 Summary: Key points 465 Glossary 467 Bibliography 483 Index 511
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| adam_txt |
Contents Preface to the first edition xii Preface to the second edition xiv Preface to the third edition xv Acknowledgements 1 Approaching research: Communications and contemporary life 1 Institutions 1 Cultural systems 2 Understandings and identities 2 Patterns of everyday life 2 Undisciplined study 3 The appliance of science: Positivism 4 Making sense: Interpretation 2 xvii 7 Choices and circumstances: Critical realism 10 Interventions and responsibilities 13 Dealing with documentation 17 Taking advantage 17 Varieties of documentation 17 Primary and supplementary uses 18 Accessing Big Data 21 Using archives and collections 23 Working with the web 24 Gateways and search engines 25 Compiling a personal research library 27 Mapping existing research and debate 27 Getting stared: Locating sources 30 Media forms and contents 35 Everyday communications activity 39 International agencies 39 Networking 39 Getting down to work: Key questions 40 Texts and contexts 45
Contents viii 3 4 5 6 7 From principles to practice 46 Summary: Key points 54 Selecting and sampling 55 Introduction: Samples and populations 55 Samples, populations and types of sampling 55 Sample error: Random errors and constant errors 56 Sample size 57 Non-response 58 Random sampling 59 Sampling frames 59 Simple random sampling 60 Systematic sampling 60 Stratified random sampling 61 Summary: Key points 75 Asking questions 77 Introduction 77 Questioning styles 78 Question delivery 79 Strengths and weaknesses of questioning methods 84 Types of questions 90 Question ordering 93 Questions to avoid 94 Summary: Key points 98 Handling numbers 101 Why you need to know about numbers 101 Levels of measurement 104 Data visualization: A new frontier? 118 Inferential statistics: Using numbers to ask wider questions 121 Cross-tabulations and multivariate analysis 134 Summary: Key points 136 Answers to Box 5.1 136 Counting contents 139 Content analysis 140 Summary: Key points 168 Analysing texts 171 Against academic apartheid 171
Contents їх Semiotic analysis 174 Discourse analysis 182 Frame analysis 193 Summary: Key points 205 Unpacking news 207 A sample news analysis 207 Guide to our method of operation 219 The limitations of textual analysis 224 Summary: Key points 229 Viewing the image 231 From texts to images and back again 231 The camera: An unerring eye? 232 Icon, index and symbol 233 The photographic image 234 Cameraworks: Images and experiences 235 Images and words 242 Multimodal analysis: All together now’ 243 Being realistic 247 Altered images, digital deceptions 250 Moving images: From frames to flows 251 Images and sounds 256 Machine manipulations: Deep fakes 256 Summary: Key points 259 Interpreting images 261 Case study 1: Everybody look what’s going down 261 Seeming to see 274 Case study 2: Watching the news 277 Texts and pretexts 292 A summary of our analytical steps 294 Summary: Key points 296 Being an observer 297 Why observation? 297 Types of observational methods 299 The feminist critique 302 Structured experimental observation 304 Advantages of observational methods 305
x Contents Disadvantages of observational methods 311 Doing observational studies 316 Observing online: ‘Netnography’ and other approaches 325 The role of observation 328 Summary: Key points 329 12 Attending to talk 331 Sites and styles of media talk 333 Recording talk 338 Oral history and the media 342 Preparing for the interview 345 Doing your oral-history interview 349 Assessing your evidence 352 Summary: Key points 355 13 Taking talk apart 357 Talk as interaction 357 Conversation analysis 358 Discourse analysis 362 Talking heads: The political speech and television 365 First step: Data 366 Towards a conclusion 380 Summary: Key points 382 14 Making comparisons 383 Introduction 383 Why compare? 383 Seeing time through space 386 Temporal comparison - then and now 389 Specificities and connections 394 Combining temporal and geographical comparison 397 Spatial comparison - here and there 400 Quantitative and qualitative approaches 408 The question of causality and the challenge of explanation 409 Sampling and spatial comparisons 410 Concluding comments 412 Summary: Key points 414 15 Using computers Digital data analysis 415 415
Contents xi Knocking around numbers ֊ IBM SPSS Statistics* 416 Summary: Key points 439 16 Beyond methodology: The what, how and why of researching communications 441 What to research 441 Why to research 443 The ‘how’ of research 447 Communications research ethics in an online world 460 Relations with other researchers 464 Researching communications for what? A final thought 465 Summary: Key points 465 Glossary 467 Bibliography 483 Index 511 |
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| spelling | Deacon, David 1962- Verfasser (DE-588)1239427565 aut Researching communications a practical guide to methods in media and cultural analysis David Deacon, Graham Murdock, Michael Pickering, Peter Golding Third edition New York ; London ; Oxford Bloomsbury Academic 2021 xvi, 529 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Kommunikationsforschung (DE-588)4114259-7 gnd rswk-swf Kommunikationsforschung (DE-588)4114259-7 s DE-604 Murdock, Graham Verfasser (DE-588)17017719X aut Pickering, Michael 1948- Verfasser (DE-588)129535028 aut Golding, Peter 1947- Verfasser (DE-588)172100658 aut Erscheint auch als Online-Ausgabe, PDF 978-1-5013-1693-7 Erscheint auch als Online-Ausgabe, EPUB 978-1-5013-1694-4 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032761777&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Deacon, David 1962- Murdock, Graham Pickering, Michael 1948- Golding, Peter 1947- Researching communications a practical guide to methods in media and cultural analysis Kommunikationsforschung (DE-588)4114259-7 gnd |
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| title | Researching communications a practical guide to methods in media and cultural analysis |
| title_auth | Researching communications a practical guide to methods in media and cultural analysis |
| title_exact_search | Researching communications a practical guide to methods in media and cultural analysis |
| title_exact_search_txtP | Researching communications a practical guide to methods in media and cultural analysis |
| title_full | Researching communications a practical guide to methods in media and cultural analysis David Deacon, Graham Murdock, Michael Pickering, Peter Golding |
| title_fullStr | Researching communications a practical guide to methods in media and cultural analysis David Deacon, Graham Murdock, Michael Pickering, Peter Golding |
| title_full_unstemmed | Researching communications a practical guide to methods in media and cultural analysis David Deacon, Graham Murdock, Michael Pickering, Peter Golding |
| title_short | Researching communications |
| title_sort | researching communications a practical guide to methods in media and cultural analysis |
| title_sub | a practical guide to methods in media and cultural analysis |
| topic | Kommunikationsforschung (DE-588)4114259-7 gnd |
| topic_facet | Kommunikationsforschung |
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