Absolute essentials of Public Relations:
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and p...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Routledge
2025
|
| Ausgabe: | 1st ed. |
| Schriftenreihe: | Absolute Essentials of Business and Economics
Routledge Focus |
| Schlagworte: | |
| Zusammenfassung: | Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice. Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- List of figures -- List of tables -- List of boxes -- About the authors -- List of contributors -- Introduction -- Part 1 Concepts and theories: what is public relations: definitions and disciplinary boundaries? -- 1 Defining public relations -- 2 Models, role and scope of public relations -- 3 Public relations practitioner roles -- 4 Public relations and communications strategy -- 5 Public relations ethics and professional standards -- Part 2 PR applications and specialisms -- 6 Corporate communication -- 7 Public relations and marketing -- 8 Internal/employee communication -- 9 Crisis management -- 10 Public relations and public affairs -- 11 International public relations -- 12 Public relations and social media -- Index. |
| Beschreibung: | xiii, 153 Seiten Illustrationen |
| ISBN: | 9780367653392 9780367653408 |
Internformat
MARC
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| 490 | 0 | |a Absolute Essentials of Business and Economics | |
| 490 | 0 | |a Routledge Focus | |
| 520 | 3 | |a Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice. | |
| 520 | 3 | |a Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- List of figures -- List of tables -- List of boxes -- About the authors -- List of contributors -- Introduction -- Part 1 Concepts and theories: what is public relations: definitions and disciplinary boundaries? -- 1 Defining public relations -- 2 Models, role and scope of public relations -- 3 Public relations practitioner roles -- 4 Public relations and communications strategy -- 5 Public relations ethics and professional standards -- Part 2 PR applications and specialisms -- 6 Corporate communication -- 7 Public relations and marketing -- 8 Internal/employee communication -- 9 Crisis management -- 10 Public relations and public affairs -- 11 International public relations -- 12 Public relations and social media -- Index. | |
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Datensatz im Suchindex
| _version_ | 1821939046813794304 |
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| author | Moss, Danny DeSanto, Barbara 1950- |
| author2 | Desanto, Barbara |
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| author_GND | (DE-588)1280829133 |
| author_facet | Moss, Danny DeSanto, Barbara 1950- Desanto, Barbara |
| author_role | aut aut |
| author_sort | Moss, Danny |
| author_variant | d m dm b d bd |
| building | Verbundindex |
| bvnumber | BV049918660 |
| classification_rvk | QP 637 |
| ctrlnum | (DE-599)BVBBV049918660 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed. |
| format | Book |
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| id | DE-604.BV049918660 |
| illustrated | Illustrated |
| indexdate | 2025-01-22T09:01:14Z |
| institution | BVB |
| isbn | 9780367653392 9780367653408 |
| language | English |
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| owner_facet | DE-1102 |
| physical | xiii, 153 Seiten Illustrationen |
| publishDate | 2025 |
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| publisher | Routledge |
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| series2 | Absolute Essentials of Business and Economics Routledge Focus |
| spelling | Moss, Danny Verfasser aut Absolute essentials of Public Relations Danny Moss and Barbara DeSanto Oxford Routledge 2025 xiii, 153 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Absolute Essentials of Business and Economics Routledge Focus Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice. Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- List of figures -- List of tables -- List of boxes -- About the authors -- List of contributors -- Introduction -- Part 1 Concepts and theories: what is public relations: definitions and disciplinary boundaries? -- 1 Defining public relations -- 2 Models, role and scope of public relations -- 3 Public relations practitioner roles -- 4 Public relations and communications strategy -- 5 Public relations ethics and professional standards -- Part 2 PR applications and specialisms -- 6 Corporate communication -- 7 Public relations and marketing -- 8 Internal/employee communication -- 9 Crisis management -- 10 Public relations and public affairs -- 11 International public relations -- 12 Public relations and social media -- Index. Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 DeSanto, Barbara 1950- Verfasser (DE-588)1280829133 aut Erscheint auch als Online-Ausgabe 978-1-003-12900-4 |
| spellingShingle | Moss, Danny DeSanto, Barbara 1950- Absolute essentials of Public Relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 |
| title | Absolute essentials of Public Relations |
| title_auth | Absolute essentials of Public Relations |
| title_exact_search | Absolute essentials of Public Relations |
| title_full | Absolute essentials of Public Relations Danny Moss and Barbara DeSanto |
| title_fullStr | Absolute essentials of Public Relations Danny Moss and Barbara DeSanto |
| title_full_unstemmed | Absolute essentials of Public Relations Danny Moss and Barbara DeSanto |
| title_short | Absolute essentials of Public Relations |
| title_sort | absolute essentials of public relations |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Öffentlichkeitsarbeit |
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