Going grey: the mediation of politics in an ageing society
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Bibliographische Detailangaben
1. Verfasser: Davidson, Scott 1966- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Farnham, Surrey, England Ashgate ©2012
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Beschreibung:Includes bibliographical references (pages [175]-191) and index
Going Grey' provides insight into how ageing and the increased proportion of older voters is being framed by the media. It investigates emerging discourses on the topic founded on economic pessimism and predictions of inter-generational conflict. By bringing together political communication and media discourses and placing them within the wider context of an ageist society this unique contribution demands us to re-think how the media portray and frame later life and examines the strategic electoral dilemmas facing political parties today. It provides an original and timely resource for scholar
Introduction; The great age transformation; Theories of Ageing; Age is a political issue: the attempts to frame ageing as socially divisive; Ageist stereotyping and discrimination; Ageing in the media; The politics of ageing: age and voting behaviour; Mr generation ... my life story: the role of cohorts and the life cycle; Political marketing and the segmentation of the Grey Vote; Quantifying the rise of the Grey Vote; Case study analysis: elite BBC reporting on the political implications of ageing: making a drama out of a 'crisis'; Mediating the Grey Vote -- the UK General Election campaigns of 2005 and 2010; Constructing the Grey Vote; Index
Beschreibung:viii, 195 pages
ISBN:9781409433934
1409433935
9781409472421
1409472426
9781409433927
1409433927

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