eMarketing: digital marketing strategy
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2023
|
| Ausgabe: | ninth edition |
| Schlagworte: | |
| Beschreibung: | vi, 435 Seiten Illustrationen, Diagramme |
| ISBN: | 9781032161587 9781032161495 |
Internformat
MARC
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| 020 | |a 9781032161587 |c hbk. |9 978-1-032-16158-7 | ||
| 020 | |a 9781032161495 |c pbk. |9 978-1-032-16149-5 | ||
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| 100 | 1 | |a Frost, Raymond |d 1960- |e Verfasser |0 (DE-588)137142595 |4 aut | |
| 245 | 1 | 0 | |a eMarketing |b digital marketing strategy |c Raymond D. Frost, Alexa K. Fox and Terrry M. Daugherty |
| 250 | |a ninth edition | ||
| 264 | 1 | |a New York ; London |b Routledge, Taylor & Francis Group |c 2023 | |
| 300 | |a vi, 435 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Internet marketing | |
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| 700 | 1 | |a Fox, Alexa K. |e Verfasser |0 (DE-588)1179955803 |4 aut | |
| 700 | 1 | |a Daughtery, Terry M. |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-003-24731-9 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033868008 | ||
Datensatz im Suchindex
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| author | Frost, Raymond 1960- Fox, Alexa K. Daughtery, Terry M. |
| author_GND | (DE-588)137142595 (DE-588)1179955803 |
| author_facet | Frost, Raymond 1960- Fox, Alexa K. Daughtery, Terry M. |
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| building | Verbundindex |
| bvnumber | BV048490523 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1342109548 (DE-599)BVBBV048490523 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | ninth edition |
| format | Book |
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| id | DE-604.BV048490523 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:41:39Z |
| indexdate | 2024-07-10T09:39:32Z |
| institution | BVB |
| isbn | 9781032161587 9781032161495 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033868008 |
| oclc_num | 1342109548 |
| open_access_boolean | |
| owner | DE-N2 DE-384 DE-1050 |
| owner_facet | DE-N2 DE-384 DE-1050 |
| physical | vi, 435 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Frost, Raymond 1960- Verfasser (DE-588)137142595 aut eMarketing digital marketing strategy Raymond D. Frost, Alexa K. Fox and Terrry M. Daugherty ninth edition New York ; London Routledge, Taylor & Francis Group 2023 vi, 435 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 Fox, Alexa K. Verfasser (DE-588)1179955803 aut Daughtery, Terry M. Verfasser aut Erscheint auch als Online-Ausgabe 978-1-003-24731-9 |
| spellingShingle | Frost, Raymond 1960- Fox, Alexa K. Daughtery, Terry M. eMarketing digital marketing strategy Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | eMarketing digital marketing strategy |
| title_auth | eMarketing digital marketing strategy |
| title_exact_search | eMarketing digital marketing strategy |
| title_exact_search_txtP | eMarketing digital marketing strategy |
| title_full | eMarketing digital marketing strategy Raymond D. Frost, Alexa K. Fox and Terrry M. Daugherty |
| title_fullStr | eMarketing digital marketing strategy Raymond D. Frost, Alexa K. Fox and Terrry M. Daugherty |
| title_full_unstemmed | eMarketing digital marketing strategy Raymond D. Frost, Alexa K. Fox and Terrry M. Daugherty |
| title_short | eMarketing |
| title_sort | emarketing digital marketing strategy |
| title_sub | digital marketing strategy |
| topic | Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Internet marketing Online-Marketing |
| work_keys_str_mv | AT frostraymond emarketingdigitalmarketingstrategy AT foxalexak emarketingdigitalmarketingstrategy AT daughteryterrym emarketingdigitalmarketingstrategy |