eMarketing: digital marketing strategy
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2024
|
| Ausgabe: | Ninth edition, international student edition |
| Schlagworte: | |
| Beschreibung: | First edition: Marketing on the Internet : principles of online marketing. - Upper Saddle River, NJ : Prentice Hall, ©1999 In colophon: "Eighth edition published by Routledge 2018" |
| Beschreibung: | vi, 435 Seiten Illustrationen, Diagramme 26 cm |
| ISBN: | 9781032358017 |
Internformat
MARC
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| 020 | |a 9781032358017 |c Pb. |9 978-1-032-35801-7 | ||
| 035 | |a (OCoLC)1401196445 | ||
| 035 | |a (DE-599)BVBBV049304945 | ||
| 040 | |a DE-604 |b ger |e rda | ||
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| 100 | 1 | |a Frost, Raymond |d 1960- |e Verfasser |0 (DE-588)137142595 |4 aut | |
| 245 | 1 | 0 | |a eMarketing |b digital marketing strategy |c Raymond D. Frost, Alexa K. Fox, and Terry M. Daugherty |
| 250 | |a Ninth edition, international student edition | ||
| 264 | 1 | |a New York ; London |b Routledge |c 2024 | |
| 300 | |a vi, 435 Seiten |b Illustrationen, Diagramme |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a First edition: Marketing on the Internet : principles of online marketing. - Upper Saddle River, NJ : Prentice Hall, ©1999 | ||
| 500 | |a In colophon: "Eighth edition published by Routledge 2018" | ||
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Marketing | |
| 653 | 0 | |a E-business | |
| 653 | 0 | |a E-commerce | |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Fox, Alexa K. |e Verfasser |0 (DE-588)1179955803 |4 aut | |
| 700 | 1 | |a Daugherty, Terry M. |d 1971- |e Verfasser |0 (DE-588)1283239159 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034566147 | ||
Datensatz im Suchindex
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| author | Frost, Raymond 1960- Fox, Alexa K. Daugherty, Terry M. 1971- |
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| author_sort | Frost, Raymond 1960- |
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| building | Verbundindex |
| bvnumber | BV049304945 |
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| ctrlnum | (OCoLC)1401196445 (DE-599)BVBBV049304945 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Ninth edition, international student edition |
| format | Book |
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| id | DE-604.BV049304945 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:39:42Z |
| indexdate | 2024-07-10T10:01:03Z |
| institution | BVB |
| isbn | 9781032358017 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034566147 |
| oclc_num | 1401196445 |
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| physical | vi, 435 Seiten Illustrationen, Diagramme 26 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Routledge |
| record_format | marc |
| spelling | Frost, Raymond 1960- Verfasser (DE-588)137142595 aut eMarketing digital marketing strategy Raymond D. Frost, Alexa K. Fox, and Terry M. Daugherty Ninth edition, international student edition New York ; London Routledge 2024 vi, 435 Seiten Illustrationen, Diagramme 26 cm txt rdacontent n rdamedia nc rdacarrier First edition: Marketing on the Internet : principles of online marketing. - Upper Saddle River, NJ : Prentice Hall, ©1999 In colophon: "Eighth edition published by Routledge 2018" Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing E-business E-commerce Online-Marketing (DE-588)7706419-7 s DE-604 Fox, Alexa K. Verfasser (DE-588)1179955803 aut Daugherty, Terry M. 1971- Verfasser (DE-588)1283239159 aut |
| spellingShingle | Frost, Raymond 1960- Fox, Alexa K. Daugherty, Terry M. 1971- eMarketing digital marketing strategy Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | eMarketing digital marketing strategy |
| title_auth | eMarketing digital marketing strategy |
| title_exact_search | eMarketing digital marketing strategy |
| title_exact_search_txtP | eMarketing digital marketing strategy |
| title_full | eMarketing digital marketing strategy Raymond D. Frost, Alexa K. Fox, and Terry M. Daugherty |
| title_fullStr | eMarketing digital marketing strategy Raymond D. Frost, Alexa K. Fox, and Terry M. Daugherty |
| title_full_unstemmed | eMarketing digital marketing strategy Raymond D. Frost, Alexa K. Fox, and Terry M. Daugherty |
| title_short | eMarketing |
| title_sort | emarketing digital marketing strategy |
| title_sub | digital marketing strategy |
| topic | Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Online-Marketing |
| work_keys_str_mv | AT frostraymond emarketingdigitalmarketingstrategy AT foxalexak emarketingdigitalmarketingstrategy AT daughertyterrym emarketingdigitalmarketingstrategy |