The Graphic Designer's Business Survival Guide.:
Real-world business wisdom they don't teach in design school.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
AMACOM,
2012.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Real-world business wisdom they don't teach in design school. |
| Beschreibung: | 1 online resource (240 pages) |
| ISBN: | 9780814432426 0814432425 |
Internformat
MARC
| LEADER | 00000cam a2200000 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn845248654 | ||
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| 100 | 1 | |a Daniels, Lawrence J. | |
| 245 | 1 | 4 | |a The Graphic Designer's Business Survival Guide. |
| 260 | |a New York : |b AMACOM, |c 2012. | ||
| 300 | |a 1 online resource (240 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Real-world business wisdom they don't teach in design school. | ||
| 505 | 0 | |a Cover; Contents; List of Figures; About the Author; Preface; 1 TAKING THE PLUNGE: A DAUNTING, ENERGIZING JOURNEY; Facing the reality of entrepreneurship; Early missteps: an object lesson; Partnering: a marriage of convenience?; Do you really need a business plan?; Building a brand voice; 2 SETTING UP HOUSE: FIRM FUNDAMENTALS; Self-discipline: the first key to success; How should I structure my business?; Bookkeeping: why some things are better left to others; Location, location, location? Not so much anymore; Vendors: strategic alliances you can't grow without; The lowdown on markups. | |
| 505 | 8 | |a You're not alone: tales and tips from other creatives3 DESIGN FIRM MANAGEMENT: TOOLS AND TEMPLATES; Managing big-budget costs; The print production specsheet; Cashing in on media commissions; Tracking sales efforts; Assigning project identification: the key to efficient administration; Time tracking: the key to managing profit; The ledger: documenting and tracking receivables; Invoicing: structuring how you get paid; Managing cash flow; Progressive billing: the key to staying solvent; 4 DESIGNING A RELEVANT FIRM IMAGE; Focusing on a defined practice area; Defining your USP. | |
| 505 | 8 | |a Designing for businessShowcasing your qualifications; 5 COMMUNICATING CREDIBILITY; Shaping an image that shapes perception; Getting to know your prospect: pre-pitch research; Honing presentation skills; Overcoming jitters; 6 EFFECTIVE BUSINESS WRITING: THE CORNERSTONE OF FIRM GROWTH; Good design is no excuse for bad writing; The new contact introduction letter; The follow-up letter; 7 CRAFTING A WINNING PROPOSAL; Composing the real art of the deal; Establishing creative methodology; 8 TIME MANAGEMENT: THE KEY TO DESIGN FIRM PROFITABILITY; Juggling the time clock. | |
| 505 | 8 | |a Establishing baseline time ratesEstablishing billable time rates; Tracking billable time; The new project start-up package; Tracking billing information; Project content folders; Tracking progressive expenses; Handling downtime; 9 EFFECTIVE MARKETING: YOUR PASSPORT TO SUCCESS; Sales: an unavoidable reality; Absorb like a sponge; The importance of taking a worldview; Self-promotion; Testimonials: harnessing the power of praise; Capitalizing on peer recognition; Taking the chill out of cold calling; Promotional marketing; Avoiding the "eggs in one basket" predicament. | |
| 505 | 8 | |a 10 GROWING YOUR FIRM IN ANY ECONOMIC CLIMATE"We" vs. "me": the art of shaping perception; Leveling the playing field; Corporate chemistry: adapting to cultures and personalities; Hooking the big fish; Mining the media; Mining other income streams; The nondisclosure agreement; 11 SIDESTEPPING OBSTACLES IN YOUR FIRM'S PATH; Getting past the gatekeepers; Dealing with deadbeats; When good projects go bad; A sobering reality ... and a bright outlook; A final word (or two); Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Z. | |
| 650 | 0 | |a Graphic arts |x Vocational guidance. | |
| 650 | 0 | |a Graphic arts |x Practice. | |
| 650 | 0 | |a Small business |x Management. |0 http://id.loc.gov/authorities/subjects/sh85123576 | |
| 650 | 6 | |a Arts graphiques |x Orientation professionnelle. | |
| 650 | 6 | |a Arts graphiques |x Pratique. | |
| 650 | 6 | |a Petites et moyennes entreprises |x Gestion. | |
| 650 | 7 | |a ANTIQUES & COLLECTIBLES |x Paper Ephemera. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Clip Art. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Graphic Arts |x Branding & Logo Design. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Graphic Arts |x Commercial & Corporate. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Graphic Arts |x Illustration. |2 bisacsh | |
| 650 | 7 | |a Graphic arts |x Practice |2 fast | |
| 650 | 7 | |a Graphic arts |x Vocational guidance |2 fast | |
| 650 | 7 | |a Small business |x Management |2 fast | |
| 758 | |i has work: |a The graphic designer's business survival guide (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG83QDTgwggKb9qvTGQjG3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780814432419 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn845248654 |
|---|---|
| _version_ | 1816796909148307456 |
| adam_text | |
| any_adam_object | |
| author | Daniels, Lawrence J. |
| author_facet | Daniels, Lawrence J. |
| author_role | |
| author_sort | Daniels, Lawrence J. |
| author_variant | l j d lj ljd |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | N - Fine Arts |
| callnumber-label | NC1001 |
| callnumber-raw | NC1001 .D36 2013 |
| callnumber-search | NC1001 .D36 2013 |
| callnumber-sort | NC 41001 D36 42013 |
| callnumber-subject | NC - Drawing, Design, Illustration |
| collection | ZDB-4-EBU |
| contents | Cover; Contents; List of Figures; About the Author; Preface; 1 TAKING THE PLUNGE: A DAUNTING, ENERGIZING JOURNEY; Facing the reality of entrepreneurship; Early missteps: an object lesson; Partnering: a marriage of convenience?; Do you really need a business plan?; Building a brand voice; 2 SETTING UP HOUSE: FIRM FUNDAMENTALS; Self-discipline: the first key to success; How should I structure my business?; Bookkeeping: why some things are better left to others; Location, location, location? Not so much anymore; Vendors: strategic alliances you can't grow without; The lowdown on markups. You're not alone: tales and tips from other creatives3 DESIGN FIRM MANAGEMENT: TOOLS AND TEMPLATES; Managing big-budget costs; The print production specsheet; Cashing in on media commissions; Tracking sales efforts; Assigning project identification: the key to efficient administration; Time tracking: the key to managing profit; The ledger: documenting and tracking receivables; Invoicing: structuring how you get paid; Managing cash flow; Progressive billing: the key to staying solvent; 4 DESIGNING A RELEVANT FIRM IMAGE; Focusing on a defined practice area; Defining your USP. Designing for businessShowcasing your qualifications; 5 COMMUNICATING CREDIBILITY; Shaping an image that shapes perception; Getting to know your prospect: pre-pitch research; Honing presentation skills; Overcoming jitters; 6 EFFECTIVE BUSINESS WRITING: THE CORNERSTONE OF FIRM GROWTH; Good design is no excuse for bad writing; The new contact introduction letter; The follow-up letter; 7 CRAFTING A WINNING PROPOSAL; Composing the real art of the deal; Establishing creative methodology; 8 TIME MANAGEMENT: THE KEY TO DESIGN FIRM PROFITABILITY; Juggling the time clock. Establishing baseline time ratesEstablishing billable time rates; Tracking billable time; The new project start-up package; Tracking billing information; Project content folders; Tracking progressive expenses; Handling downtime; 9 EFFECTIVE MARKETING: YOUR PASSPORT TO SUCCESS; Sales: an unavoidable reality; Absorb like a sponge; The importance of taking a worldview; Self-promotion; Testimonials: harnessing the power of praise; Capitalizing on peer recognition; Taking the chill out of cold calling; Promotional marketing; Avoiding the "eggs in one basket" predicament. 10 GROWING YOUR FIRM IN ANY ECONOMIC CLIMATE"We" vs. "me": the art of shaping perception; Leveling the playing field; Corporate chemistry: adapting to cultures and personalities; Hooking the big fish; Mining the media; Mining other income streams; The nondisclosure agreement; 11 SIDESTEPPING OBSTACLES IN YOUR FIRM'S PATH; Getting past the gatekeepers; Dealing with deadbeats; When good projects go bad; A sobering reality ... and a bright outlook; A final word (or two); Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Z. |
| ctrlnum | (OCoLC)845248654 |
| dewey-full | 338.477416 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.477416 |
| dewey-search | 338.477416 |
| dewey-sort | 3338.477416 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn845248654 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:10Z |
| institution | BVB |
| isbn | 9780814432426 0814432425 |
| language | English |
| oclc_num | 845248654 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (240 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | AMACOM, |
| record_format | marc |
| spelling | Daniels, Lawrence J. The Graphic Designer's Business Survival Guide. New York : AMACOM, 2012. 1 online resource (240 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Real-world business wisdom they don't teach in design school. Cover; Contents; List of Figures; About the Author; Preface; 1 TAKING THE PLUNGE: A DAUNTING, ENERGIZING JOURNEY; Facing the reality of entrepreneurship; Early missteps: an object lesson; Partnering: a marriage of convenience?; Do you really need a business plan?; Building a brand voice; 2 SETTING UP HOUSE: FIRM FUNDAMENTALS; Self-discipline: the first key to success; How should I structure my business?; Bookkeeping: why some things are better left to others; Location, location, location? Not so much anymore; Vendors: strategic alliances you can't grow without; The lowdown on markups. You're not alone: tales and tips from other creatives3 DESIGN FIRM MANAGEMENT: TOOLS AND TEMPLATES; Managing big-budget costs; The print production specsheet; Cashing in on media commissions; Tracking sales efforts; Assigning project identification: the key to efficient administration; Time tracking: the key to managing profit; The ledger: documenting and tracking receivables; Invoicing: structuring how you get paid; Managing cash flow; Progressive billing: the key to staying solvent; 4 DESIGNING A RELEVANT FIRM IMAGE; Focusing on a defined practice area; Defining your USP. Designing for businessShowcasing your qualifications; 5 COMMUNICATING CREDIBILITY; Shaping an image that shapes perception; Getting to know your prospect: pre-pitch research; Honing presentation skills; Overcoming jitters; 6 EFFECTIVE BUSINESS WRITING: THE CORNERSTONE OF FIRM GROWTH; Good design is no excuse for bad writing; The new contact introduction letter; The follow-up letter; 7 CRAFTING A WINNING PROPOSAL; Composing the real art of the deal; Establishing creative methodology; 8 TIME MANAGEMENT: THE KEY TO DESIGN FIRM PROFITABILITY; Juggling the time clock. Establishing baseline time ratesEstablishing billable time rates; Tracking billable time; The new project start-up package; Tracking billing information; Project content folders; Tracking progressive expenses; Handling downtime; 9 EFFECTIVE MARKETING: YOUR PASSPORT TO SUCCESS; Sales: an unavoidable reality; Absorb like a sponge; The importance of taking a worldview; Self-promotion; Testimonials: harnessing the power of praise; Capitalizing on peer recognition; Taking the chill out of cold calling; Promotional marketing; Avoiding the "eggs in one basket" predicament. 10 GROWING YOUR FIRM IN ANY ECONOMIC CLIMATE"We" vs. "me": the art of shaping perception; Leveling the playing field; Corporate chemistry: adapting to cultures and personalities; Hooking the big fish; Mining the media; Mining other income streams; The nondisclosure agreement; 11 SIDESTEPPING OBSTACLES IN YOUR FIRM'S PATH; Getting past the gatekeepers; Dealing with deadbeats; When good projects go bad; A sobering reality ... and a bright outlook; A final word (or two); Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Z. Graphic arts Vocational guidance. Graphic arts Practice. Small business Management. http://id.loc.gov/authorities/subjects/sh85123576 Arts graphiques Orientation professionnelle. Arts graphiques Pratique. Petites et moyennes entreprises Gestion. ANTIQUES & COLLECTIBLES Paper Ephemera. bisacsh DESIGN Clip Art. bisacsh DESIGN Graphic Arts Branding & Logo Design. bisacsh DESIGN Graphic Arts Commercial & Corporate. bisacsh DESIGN Graphic Arts Illustration. bisacsh Graphic arts Practice fast Graphic arts Vocational guidance fast Small business Management fast has work: The graphic designer's business survival guide (Text) https://id.oclc.org/worldcat/entity/E39PCG83QDTgwggKb9qvTGQjG3 https://id.oclc.org/worldcat/ontology/hasWork Print version: 9780814432419 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=504240 Volltext |
| spellingShingle | Daniels, Lawrence J. The Graphic Designer's Business Survival Guide. Cover; Contents; List of Figures; About the Author; Preface; 1 TAKING THE PLUNGE: A DAUNTING, ENERGIZING JOURNEY; Facing the reality of entrepreneurship; Early missteps: an object lesson; Partnering: a marriage of convenience?; Do you really need a business plan?; Building a brand voice; 2 SETTING UP HOUSE: FIRM FUNDAMENTALS; Self-discipline: the first key to success; How should I structure my business?; Bookkeeping: why some things are better left to others; Location, location, location? Not so much anymore; Vendors: strategic alliances you can't grow without; The lowdown on markups. You're not alone: tales and tips from other creatives3 DESIGN FIRM MANAGEMENT: TOOLS AND TEMPLATES; Managing big-budget costs; The print production specsheet; Cashing in on media commissions; Tracking sales efforts; Assigning project identification: the key to efficient administration; Time tracking: the key to managing profit; The ledger: documenting and tracking receivables; Invoicing: structuring how you get paid; Managing cash flow; Progressive billing: the key to staying solvent; 4 DESIGNING A RELEVANT FIRM IMAGE; Focusing on a defined practice area; Defining your USP. Designing for businessShowcasing your qualifications; 5 COMMUNICATING CREDIBILITY; Shaping an image that shapes perception; Getting to know your prospect: pre-pitch research; Honing presentation skills; Overcoming jitters; 6 EFFECTIVE BUSINESS WRITING: THE CORNERSTONE OF FIRM GROWTH; Good design is no excuse for bad writing; The new contact introduction letter; The follow-up letter; 7 CRAFTING A WINNING PROPOSAL; Composing the real art of the deal; Establishing creative methodology; 8 TIME MANAGEMENT: THE KEY TO DESIGN FIRM PROFITABILITY; Juggling the time clock. Establishing baseline time ratesEstablishing billable time rates; Tracking billable time; The new project start-up package; Tracking billing information; Project content folders; Tracking progressive expenses; Handling downtime; 9 EFFECTIVE MARKETING: YOUR PASSPORT TO SUCCESS; Sales: an unavoidable reality; Absorb like a sponge; The importance of taking a worldview; Self-promotion; Testimonials: harnessing the power of praise; Capitalizing on peer recognition; Taking the chill out of cold calling; Promotional marketing; Avoiding the "eggs in one basket" predicament. 10 GROWING YOUR FIRM IN ANY ECONOMIC CLIMATE"We" vs. "me": the art of shaping perception; Leveling the playing field; Corporate chemistry: adapting to cultures and personalities; Hooking the big fish; Mining the media; Mining other income streams; The nondisclosure agreement; 11 SIDESTEPPING OBSTACLES IN YOUR FIRM'S PATH; Getting past the gatekeepers; Dealing with deadbeats; When good projects go bad; A sobering reality ... and a bright outlook; A final word (or two); Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Z. Graphic arts Vocational guidance. Graphic arts Practice. Small business Management. http://id.loc.gov/authorities/subjects/sh85123576 Arts graphiques Orientation professionnelle. Arts graphiques Pratique. Petites et moyennes entreprises Gestion. ANTIQUES & COLLECTIBLES Paper Ephemera. bisacsh DESIGN Clip Art. bisacsh DESIGN Graphic Arts Branding & Logo Design. bisacsh DESIGN Graphic Arts Commercial & Corporate. bisacsh DESIGN Graphic Arts Illustration. bisacsh Graphic arts Practice fast Graphic arts Vocational guidance fast Small business Management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85123576 |
| title | The Graphic Designer's Business Survival Guide. |
| title_auth | The Graphic Designer's Business Survival Guide. |
| title_exact_search | The Graphic Designer's Business Survival Guide. |
| title_full | The Graphic Designer's Business Survival Guide. |
| title_fullStr | The Graphic Designer's Business Survival Guide. |
| title_full_unstemmed | The Graphic Designer's Business Survival Guide. |
| title_short | The Graphic Designer's Business Survival Guide. |
| title_sort | graphic designer s business survival guide |
| topic | Graphic arts Vocational guidance. Graphic arts Practice. Small business Management. http://id.loc.gov/authorities/subjects/sh85123576 Arts graphiques Orientation professionnelle. Arts graphiques Pratique. Petites et moyennes entreprises Gestion. ANTIQUES & COLLECTIBLES Paper Ephemera. bisacsh DESIGN Clip Art. bisacsh DESIGN Graphic Arts Branding & Logo Design. bisacsh DESIGN Graphic Arts Commercial & Corporate. bisacsh DESIGN Graphic Arts Illustration. bisacsh Graphic arts Practice fast Graphic arts Vocational guidance fast Small business Management fast |
| topic_facet | Graphic arts Vocational guidance. Graphic arts Practice. Small business Management. Arts graphiques Orientation professionnelle. Arts graphiques Pratique. Petites et moyennes entreprises Gestion. ANTIQUES & COLLECTIBLES Paper Ephemera. DESIGN Clip Art. DESIGN Graphic Arts Branding & Logo Design. DESIGN Graphic Arts Commercial & Corporate. DESIGN Graphic Arts Illustration. Graphic arts Practice Graphic arts Vocational guidance Small business Management |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=504240 |
| work_keys_str_mv | AT danielslawrencej thegraphicdesignersbusinesssurvivalguide AT danielslawrencej graphicdesignersbusinesssurvivalguide |