Advertising measurement and decision making:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Allyn & Bacon
1968
|
| Schriftenreihe: | Marketing Science Institute series of books
|
| Beschreibung: | XX, 103 S. |
Internformat
MARC
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| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Dalbey, Homer M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising measurement and decision making |c by Homer M. Dalbey, Irwin Gross and Yoram Wind |
| 264 | 1 | |a Boston, Mass. |b Allyn & Bacon |c 1968 | |
| 300 | |a XX, 103 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 490 | 0 | |a Marketing Science Institute series of books | |
| 700 | 1 | |a Gross, Irwin |e Verfasser |4 aut | |
| 700 | 1 | |a Wind, Yoram |d 1938- |e Verfasser |0 (DE-588)124948839 |4 aut | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Dalbey, Homer M. Gross, Irwin Wind, Yoram 1938- |
| author_GND | (DE-588)124948839 |
| author_facet | Dalbey, Homer M. Gross, Irwin Wind, Yoram 1938- |
| author_role | aut aut aut |
| author_sort | Dalbey, Homer M. |
| author_variant | h m d hm hmd i g ig y w yw |
| building | Verbundindex |
| bvnumber | BV007126187 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)632535757 (DE-599)BVBBV007126187 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV007126187 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:56:04Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004541728 |
| oclc_num | 632535757 |
| open_access_boolean | |
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| physical | XX, 103 S. |
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| publishDate | 1968 |
| publishDateSearch | 1968 |
| publishDateSort | 1968 |
| publisher | Allyn & Bacon |
| record_format | marc |
| series2 | Marketing Science Institute series of books |
| spelling | Dalbey, Homer M. Verfasser aut Advertising measurement and decision making by Homer M. Dalbey, Irwin Gross and Yoram Wind Boston, Mass. Allyn & Bacon 1968 XX, 103 S. txt rdacontent n rdamedia nc rdacarrier Marketing Science Institute series of books Gross, Irwin Verfasser aut Wind, Yoram 1938- Verfasser (DE-588)124948839 aut |
| spellingShingle | Dalbey, Homer M. Gross, Irwin Wind, Yoram 1938- Advertising measurement and decision making |
| title | Advertising measurement and decision making |
| title_auth | Advertising measurement and decision making |
| title_exact_search | Advertising measurement and decision making |
| title_full | Advertising measurement and decision making by Homer M. Dalbey, Irwin Gross and Yoram Wind |
| title_fullStr | Advertising measurement and decision making by Homer M. Dalbey, Irwin Gross and Yoram Wind |
| title_full_unstemmed | Advertising measurement and decision making by Homer M. Dalbey, Irwin Gross and Yoram Wind |
| title_short | Advertising measurement and decision making |
| title_sort | advertising measurement and decision making |
| work_keys_str_mv | AT dalbeyhomerm advertisingmeasurementanddecisionmaking AT grossirwin advertisingmeasurementanddecisionmaking AT windyoram advertisingmeasurementanddecisionmaking |