Sports marketing:
"Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory - focusing on industry-specific terminology and practices - with practitioner insig...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2024
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Zusammenfassung: | "Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory - focusing on industry-specific terminology and practices - with practitioner insights into current issues and future directions in the sports industry. This anticipated 3rd edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: Increase students' depth of knowledge about sports marketing Challenge students to apply concepts to real world situations Profile best practices of organizations and individuals within the sports industry as they relate to the book's content Equip students to position themselves to compete for entry-level positions in sports business Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor's manual"-- |
| Beschreibung: | XXV, 464 Seiten Illustrationen |
| ISBN: | 9781032112787 9781032112763 |
Internformat
MARC
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| 020 | |a 9781032112787 |c paperback |9 978-1-03-211278-7 | ||
| 020 | |a 9781032112763 |c hardback |9 978-1-03-211276-3 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 | ||
| 100 | 1 | |a Fetchko, Michael J. |e Verfasser |0 (DE-588)134075827X |4 aut | |
| 245 | 1 | 0 | |a Sports marketing |c Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas |
| 250 | |a Third edition | ||
| 264 | 1 | |a New York |b Routledge |c 2024 | |
| 300 | |a XXV, 464 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | |a "Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory - focusing on industry-specific terminology and practices - with practitioner insights into current issues and future directions in the sports industry. This anticipated 3rd edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: Increase students' depth of knowledge about sports marketing Challenge students to apply concepts to real world situations Profile best practices of organizations and individuals within the sports industry as they relate to the book's content Equip students to position themselves to compete for entry-level positions in sports business Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor's manual"-- | ||
| 650 | 4 | |a Sports |x Marketing | |
| 700 | 1 | |a Roy, Donald P. |e Verfasser |0 (DE-588)1340758466 |4 aut | |
| 700 | 1 | |a Dalakas, Vassilis |e Verfasser |0 (DE-588)1340758571 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9781003219187 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035257058 | |
Datensatz im Suchindex
| _version_ | 1813607879278592000 |
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| adam_text | |
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| author | Fetchko, Michael J. Roy, Donald P. Dalakas, Vassilis |
| author_GND | (DE-588)134075827X (DE-588)1340758466 (DE-588)1340758571 |
| author_facet | Fetchko, Michael J. Roy, Donald P. Dalakas, Vassilis |
| author_role | aut aut aut |
| author_sort | Fetchko, Michael J. |
| author_variant | m j f mj mjf d p r dp dpr v d vd |
| building | Verbundindex |
| bvnumber | BV049918411 |
| ctrlnum | (DE-599)HBZHT030755666 |
| edition | Third edition |
| format | Book |
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| id | DE-604.BV049918411 |
| illustrated | Illustrated |
| indexdate | 2024-10-22T10:00:53Z |
| institution | BVB |
| isbn | 9781032112787 9781032112763 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035257058 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XXV, 464 Seiten Illustrationen |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Routledge |
| record_format | marc |
| spelling | Fetchko, Michael J. Verfasser (DE-588)134075827X aut Sports marketing Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas Third edition New York Routledge 2024 XXV, 464 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier "Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory - focusing on industry-specific terminology and practices - with practitioner insights into current issues and future directions in the sports industry. This anticipated 3rd edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: Increase students' depth of knowledge about sports marketing Challenge students to apply concepts to real world situations Profile best practices of organizations and individuals within the sports industry as they relate to the book's content Equip students to position themselves to compete for entry-level positions in sports business Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor's manual"-- Sports Marketing Roy, Donald P. Verfasser (DE-588)1340758466 aut Dalakas, Vassilis Verfasser (DE-588)1340758571 aut Erscheint auch als Online-Ausgabe 9781003219187 |
| spellingShingle | Fetchko, Michael J. Roy, Donald P. Dalakas, Vassilis Sports marketing Sports Marketing |
| title | Sports marketing |
| title_auth | Sports marketing |
| title_exact_search | Sports marketing |
| title_full | Sports marketing Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas |
| title_fullStr | Sports marketing Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas |
| title_full_unstemmed | Sports marketing Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas |
| title_short | Sports marketing |
| title_sort | sports marketing |
| topic | Sports Marketing |
| topic_facet | Sports Marketing |
| work_keys_str_mv | AT fetchkomichaelj sportsmarketing AT roydonaldp sportsmarketing AT dalakasvassilis sportsmarketing |