Cases in strategic marketing management: business strategies in Latin America
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
2001
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 280 S. Ill., graph. Darst. |
| ISBN: | 0130894907 |
Internformat
MARC
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| 245 | 1 | 0 | |a Cases in strategic marketing management |b business strategies in Latin America |c Guillermo D'Andrea ; John A. Quelch |
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2001 | |
| 300 | |a VIII, 280 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
| _version_ | 1804143384429854720 |
|---|---|
| adam_text | CONTENTS
Foreword
vii
CHAPTER
1
Marketing in
the Changing
Latin American
Environment 1
The Changing Model 1
Latin America:
A New
Global
Competitor
3
El
Mercosur
6
Business
Objectives
8
Selecting Locations
8
Product Selection
12
Investment Participation
13
Conclusion
16
CHAPTER
2
The Internationalization of Latin American Markets
17
Countries of Opportunity
17
International Expansion
18
Free Trade Areas
20
Case
2-1
International Marketing Managers (A): Susan Elespuru
24
By John A. Quelch
Case
2-2
Rheem-Saiar
28
By
Guillermo
D Andréa
and
Serio Postigo
Case
2-3
Grupo Televisa
S.A.
de
С.
V.
44
By John A. Quelch and Jonathan J. Ginns
Ten Keys for Export Companies
21
CHAPTER
3
Product Leadership
61
Innovation as a Critical Factor
61
Case
3-1 Arcor
Chocolates
65
By
Guillermo D
Andrea
Case
3-2
Algodonera
del Plata
69
By
Guillermo
D Andréa
Case
3-3
Astra Sports Inc. (B)
75
By John A. Quelch
111
CHAPTER
4
Competing on Price
78
Babysan: Diapers of Chile
78
Printaform: Microcomputers in Mexico
79
Case
4-1 Weissberg GMBH 80
By John A. Quelch
Case
4-2
Societě
Generale du
Papier
83
By John A. Quelch and Carlos G.
Sequeira
CHAPTER
5
Channels of Distribution
90
The Emergence of Modern Trade in Less Structured Markets:
A Globalization Process
90
Economic Setting
91
Regulatory Environment
91
Consumers
92
Retailers
93
Wholesalers
94
Manufacturers
94
Case
5-1
Cummins Engine Company, Inc.: Black Friday
96
By John C. Whitney, Jr.
Case
5-2
David Del
Curto,
S.A.
Ill
By John A. Quelch and Jon I. Martinez
Case
5-3
Mega
133
By
Guillermo
D Andréa
CHAPTER
6
Communications
141
The Public Image
141
The Value of Communications
142
The War of Colas
142
Case
6-1
Desormex,
S.A.
(A)
145
By Alejandro Ortega and Jorge Gutierrez
Case
6-2
Desormex,
S.A.
(B)
151
Case
6-3
Pritty
S.A. 153
By
Guillermo
D Andréa
and
Andrees
Terech
CHAPTER
7
Managing the Marketing Mix
162
Powdered Milk in Peru
162
Buses from Brazil
163
The Marketing Plan
164
Case
7-1
Cazalis
Leger
166
By
Guillermo
D Andréa
Case
7-2
Courage
Frères,
Sportswear
173
By
Guillermo D
Andrea
Case
7-3
Gallo Rice
183
By John Quelch and Nathalie Laidler
iv
CHAPTER
8
Case
8-1
Case
8-2
Case
8-3
Marketing Strategy
212
Supermercados
Disco: Regional Strategy
214
By
Guillermo
D Andréa
and Silvina Romero
Paz
1MPSAT
236
By
Guillermo D
Andrea
Miguel Torres
-
Chile (A)
247
By Jose M. Anzizu and Jon I. Martinez
Index
273
|
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV036731180 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:46:48Z |
| institution | BVB |
| isbn | 0130894907 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020648852 |
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| physical | VIII, 280 S. Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Prentice Hall |
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| spelling | D'Andrea, Guillermo Verfasser aut Cases in strategic marketing management business strategies in Latin America Guillermo D'Andrea ; John A. Quelch Upper Saddle River, NJ Prentice Hall 2001 VIII, 280 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Lateinamerika (DE-588)4074032-8 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Lateinamerika (DE-588)4074032-8 g Marketingmanagement (DE-588)4168907-0 s Strategisches Management (DE-588)4124261-0 s DE-604 Quelch, John A. 1951- Verfasser (DE-588)136250440 aut Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020648852&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | D'Andrea, Guillermo Quelch, John A. 1951- Cases in strategic marketing management business strategies in Latin America Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4074032-8 (DE-588)4522595-3 |
| title | Cases in strategic marketing management business strategies in Latin America |
| title_auth | Cases in strategic marketing management business strategies in Latin America |
| title_exact_search | Cases in strategic marketing management business strategies in Latin America |
| title_full | Cases in strategic marketing management business strategies in Latin America Guillermo D'Andrea ; John A. Quelch |
| title_fullStr | Cases in strategic marketing management business strategies in Latin America Guillermo D'Andrea ; John A. Quelch |
| title_full_unstemmed | Cases in strategic marketing management business strategies in Latin America Guillermo D'Andrea ; John A. Quelch |
| title_short | Cases in strategic marketing management |
| title_sort | cases in strategic marketing management business strategies in latin america |
| title_sub | business strategies in Latin America |
| topic | Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Strategisches Management Marketingmanagement Lateinamerika Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020648852&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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