The inside advantage: the strategy that unlocks the hidden growth in your business
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a
McGraw-Hill
2008
|
| Subjects: | |
| Online Access: | Publisher description Contributor biographical information Inhaltsverzeichnis |
| Physical Description: | VIII, 222 S. Ill. |
| ISBN: | 9780071495691 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV035549624 | ||
| 003 | DE-604 | ||
| 005 | 20090817 | ||
| 007 | t | ||
| 008 | 090604s2008 xxua||| |||| 00||| eng d | ||
| 010 | |a 2007027885 | ||
| 020 | |a 9780071495691 |c alk. paper |9 978-0-07-149569-1 | ||
| 035 | |a (OCoLC)156784853 | ||
| 035 | |a (DE-599)BVBBV035549624 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-384 |a DE-11 | ||
| 050 | 0 | |a HF5415.5 | |
| 082 | 0 | |a 658.8/12 | |
| 084 | |a QP 300 |0 (DE-625)141850: |2 rvk | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 100 | 1 | |a Bloom, Robert H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The inside advantage |b the strategy that unlocks the hidden growth in your business |c Robert H. Bloom with Dave Conti |
| 264 | 1 | |a New York u.a |b McGraw-Hill |c 2008 | |
| 300 | |a VIII, 222 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Corporations |x Growth | |
| 700 | 1 | |a Conti, Dave |e Verfasser |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0731/2007027885-d.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0731/2007027885-b.html |3 Contributor biographical information | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017605547&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017605547 | ||
Record in the Search Index
| _version_ | 1804139193721421824 |
|---|---|
| adam_text | CONTENTS
Introduction: Your Inside Advantage Is the
Key to Growth................................1
Part 1 : CORE CUSTOMERS
WHO Are They?
chapter i The Most Important Word in
Business ........................................13
chapter z All Customers Are Not Created
Equal...........................................27
chapter 3 Zero In on Your Core Customer .............41
Part 2: UNCOMMON OFFERINGS
WHAT Can You Offer Them?
chapter 4 What Business Are You Really In? ...........59
chapters Where Tangible Meets Emotional ..........83
chapter e Dig Deep for Your Advantage ...............95
Part 3: PERSUASIVE STRATEGIES
HOW Do You Convince Them?
chapter 7 A Platform Built for One ....................in
chapter a Stand Out by Standing Alone 123
chapter 9 Create a Compelling Persuasive
Strategy
.133
Vil
viii Contents
Part 4: IMAGINATIVE ACTS
OWN IT!
chapter iq Never Stop Celebrating
Your Advantage ..............................149
chapter ii Ubiquitous and Explosive Acts..............173
chapter 12 Become Well Known for
Your Advantage ..............................179
Conclusion: Make Growth Happen—NOW! .............203
Notes ..........................................211
Index ..........................................215
|
| any_adam_object | 1 |
| author | Bloom, Robert H. Conti, Dave |
| author_facet | Bloom, Robert H. Conti, Dave |
| author_role | aut aut |
| author_sort | Bloom, Robert H. |
| author_variant | r h b rh rhb d c dc |
| building | Verbundindex |
| bvnumber | BV035549624 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.5 |
| callnumber-search | HF5415.5 |
| callnumber-sort | HF 45415.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 300 QP 621 |
| ctrlnum | (OCoLC)156784853 (DE-599)BVBBV035549624 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01567nam a2200397zc 4500</leader><controlfield tag="001">BV035549624</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090817 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090604s2008 xxua||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2007027885</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780071495691</subfield><subfield code="c">alk. paper</subfield><subfield code="9">978-0-07-149569-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)156784853</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035549624</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/12</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 300</subfield><subfield code="0">(DE-625)141850:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bloom, Robert H.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The inside advantage</subfield><subfield code="b">the strategy that unlocks the hidden growth in your business</subfield><subfield code="c">Robert H. Bloom with Dave Conti</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VIII, 222 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Corporations</subfield><subfield code="x">Growth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Conti, Dave</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy0731/2007027885-d.html</subfield><subfield code="3">Publisher description</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy0731/2007027885-b.html</subfield><subfield code="3">Contributor biographical information</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017605547&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017605547</subfield></datafield></record></collection> |
| id | DE-604.BV035549624 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:40:12Z |
| institution | BVB |
| isbn | 9780071495691 |
| language | English |
| lccn | 2007027885 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017605547 |
| oclc_num | 156784853 |
| open_access_boolean | |
| owner | DE-384 DE-11 |
| owner_facet | DE-384 DE-11 |
| physical | VIII, 222 S. Ill. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Bloom, Robert H. Verfasser aut The inside advantage the strategy that unlocks the hidden growth in your business Robert H. Bloom with Dave Conti New York u.a McGraw-Hill 2008 VIII, 222 S. Ill. txt rdacontent n rdamedia nc rdacarrier Customer relations Corporations Growth Conti, Dave Verfasser aut http://www.loc.gov/catdir/enhancements/fy0731/2007027885-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0731/2007027885-b.html Contributor biographical information HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017605547&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bloom, Robert H. Conti, Dave The inside advantage the strategy that unlocks the hidden growth in your business Customer relations Corporations Growth |
| title | The inside advantage the strategy that unlocks the hidden growth in your business |
| title_auth | The inside advantage the strategy that unlocks the hidden growth in your business |
| title_exact_search | The inside advantage the strategy that unlocks the hidden growth in your business |
| title_full | The inside advantage the strategy that unlocks the hidden growth in your business Robert H. Bloom with Dave Conti |
| title_fullStr | The inside advantage the strategy that unlocks the hidden growth in your business Robert H. Bloom with Dave Conti |
| title_full_unstemmed | The inside advantage the strategy that unlocks the hidden growth in your business Robert H. Bloom with Dave Conti |
| title_short | The inside advantage |
| title_sort | the inside advantage the strategy that unlocks the hidden growth in your business |
| title_sub | the strategy that unlocks the hidden growth in your business |
| topic | Customer relations Corporations Growth |
| topic_facet | Customer relations Corporations Growth |
| url | http://www.loc.gov/catdir/enhancements/fy0731/2007027885-d.html http://www.loc.gov/catdir/enhancements/fy0731/2007027885-b.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017605547&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT bloomroberth theinsideadvantagethestrategythatunlocksthehiddengrowthinyourbusiness AT contidave theinsideadvantagethestrategythatunlocksthehiddengrowthinyourbusiness |