Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newark
John Wiley & Sons, Incorporated
2020
|
| Subjects: | |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (211 pages) |
| ISBN: | 9781119747185 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047693843 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 220119s2020 |||| o||u| ||||||eng d | ||
| 020 | |a 9781119747185 |9 978-1-119-74718-5 | ||
| 035 | |a (ZDB-30-PQE)EBC6348418 | ||
| 035 | |a (ZDB-30-PAD)EBC6348418 | ||
| 035 | |a (ZDB-89-EBL)EBL6348418 | ||
| 035 | |a (OCoLC)1196256424 | ||
| 035 | |a (DE-599)BVBBV047693843 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 394.2068 | |
| 100 | 1 | |a Chodor, Ben |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Transitioning to Virtual and Hybrid Events |b How to Create, Adapt, and Market an Engaging Online Experience |
| 264 | 1 | |a Newark |b John Wiley & Sons, Incorporated |c 2020 | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource (211 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Cover -- Title Page -- Copyright -- Contents -- Foreword -- Introduction -- Chapter 1 Understanding Virtual and Hybrid Events -- Going Virtual -- Opting for a Hybrid Event -- Addressing Common Misconceptions and Myths about Virtual Events -- Myth #1: My virtual event or hybrid event will cannibalize my physical event attendance -- Myth #2: It can't be monetized, and I'll lose my sponsor and attendee revenue streams -- Myth #3: It's not interactive -- people will just be watching presentations -- Myth #4: People won't stay as long for a virtual session as they would for an in‐person session -- Myth #5: I'll only get limited reporting -- Chapter 2 Understanding Virtual Communication Tools -- Webinar -- Use Cases -- Webcasting -- Use Cases -- Streaming -- Use Cases -- Web Conferencing -- Use Cases -- Determining the Right Program for You -- Chapter 3 Converting from Physical to Virtual -- Communication Is Key -- Envisioning a New Virtual Reality -- Reducing Your Carbon Footprint and the Impact on the Environment (ESG) -- How Is Carbon Savings Calculated? -- Crafting Your Desired User Journey -- Use the event schedule to drive actions -- Use design elements to guide users -- Use platform features to get users where you want them -- Reworking and Reassigning -- Reworking dates, timelines, and deliverables -- Reassigning members of the event team -- Performing Dry Runs -- Save the Day -- Chapter 4 Hybrid Events: The Best of Both Worlds -- Establishing Your Hybrid Event Objectives and Audience -- Creating an Integrated Event Experience -- Capturing Hybrid Event Content -- Roving Reporter Interviews -- Testimonials -- News Desk/Talk Show Interviews -- Sponsor Demos -- Sample Hybrid Event Workflow -- Achieving Business Goals Beyond the Live Period -- Taking Advantage of Attendee Feedback -- Direct Event Feedback -- Indirect Feedback | |
| 505 | 8 | |a Chapter 5 Virtual Event Planning 101 -- Your Entryway to Virtual Event Planning -- Virtual Event Planning Tips -- Identify Your Target Audience -- Think Beyond the Livestream -- Craft a Unique and Compelling Virtual Experience -- Engagement Features -- Gamification -- Establishing Your Event Strategy and Goals -- Establish and Document Business Goals -- Evaluating Platform Options -- Define Your Format, Style, and Personality -- Create a Written Business Plan That Details Measurable Business Goals -- Chapter 6 Assembling Your Virtual Event or Hybrid Event Team -- Virtual Events -- Event Lead -- Sponsorship Development and Management Lead -- Content Management Lead -- Marketing and Promotions Lead -- Event Planner -- Hybrid Events -- Executive Producer/Show Runner -- Director -- Technical Director -- Producer -- Production Assistant -- Graphics Operator -- Encoding Technician -- Floor Manager -- Editor -- Camera Operator -- Audio Engineers -- Chapter 7 Adapting Your Content for Virtual -- Best Practices When Outlining Your Event's Content -- Engaging Your Virtual Audience with Interactive Tools -- Interactive Tools -- Polls and Surveys -- Chat -- Q& -- A -- Gamification -- Giveaways -- Theming Your Event -- Packaging Content -- Entering Your Event -- How to Set Up Your Webcast Flow -- Run of Show -- Determining Theatre Layout -- Adapting the Exhibit Hall -- Virtual Booth Build‐Out -- Virtual Booth Customizations -- Lounges -- Resource Centers -- Chapter 8 Preparing Speakers for Virtual Appearances -- Providing Speakers a "Studio in a Box" -- Speaker Readiness Communications -- Best Practices for On‐Camera Interviews -- Embrace and Understand the Nature of Live -- Have Some Perspective -- Being Nervous Isn't Always a Bad Thing -- You Are the Expert -- Be Your Authentic Self -- Practice, Practice, Practice | |
| 505 | 8 | |a Knowing Your Material Is Only Half the Picture -- Setting Up and Framing Your Video -- Best Practices for Guests -- Before the Interview -- During the Interview -- Getting Your Point Across -- Best Practices for Interviewers/Moderators -- Wardrobe -- Confident -- Well Prepared -- Be Flexible -- Being Familiar with the Broadcast -- Dressing for On‐Camera Success -- What to Wear -- What Not to Wear -- Best Practices for Presenting Using a Mobile Phone -- Use Landscape Orientation -- Stay Steady -- Ensure Good Audio -- Framing Faces -- Good Lighting Is Critical -- Chapter 9 Monetization through Exhibitors and Sponsorships -- What Are Your Potential Revenue Streams? -- Attendees -- Exhibitors -- Sponsors -- Pricing Exhibitor Booths and Sponsorships-Some Considerations -- Event Functionality That Can Be Customized for Sponsorships -- Display Ads -- Commercials and Video Advertising -- Webcasts or Session Tracks -- Speaking Opportunity Inventory Analysis -- Website Recognition -- Email Communications -- Gamification -- Marquee Messaging -- Pop‐Up Announcements -- Building Out Sponsorships -- Tiered Options -- Sample Virtual Event Sponsorship Packages -- Platinum Sponsorship -- Gold Sponsorship -- Silver Sponsorship -- Bronze Sponsorship -- Sample Hybrid Event Sponsorship Package -- Dominance Sponsorship - Client Interview and Panel -- Chapter 10 Marketing Your Virtual Event -- First Things First: Answering Key Questions and Establishing Key Goals -- Marketing Timeline -- Establishing Your Target Audience -- Building a Strong Message -- Building a Messaging Framework -- Driving Audiences Pre‐Event -- Segmenting Your Audience -- Blog and Vlog Posts -- Press Release -- Search Engine Marketing (SEM), Also Known as Paid Search -- Paid Media/Industry Partnerships -- Engage and Activate Influencers -- Measure, Evaluate, and Adapt | |
| 505 | 8 | |a Having a Strategy for Marketing Your Event After It's On‐Demand -- Repurpose Content or Follow Up on Presentations -- Checklist for Success -- Chapter 11 The Power of Virtual Event Data -- Taking Advantage of Virtual Event Data -- Programming Key Data Points -- Individual Reports -- Managing and Scoring Virtual Event Leads -- Lead Management -- Lead Nurturing -- Lead Quality -- Lead Scoring -- Conclusion: Virtual Events Are Here to Stay -- The First Step Is the Hardest -- It's All About Communicating -- When Virtual Became the Only Option -- Live, Virtual, and Hybrid: Same Game, Different Tactics -- Technologies Driving the Future of Virtual Events -- About the Authors -- Appendix: Glossary of Terms -- Index -- EULA. | |
| 650 | 4 | |a Business meetings-Technological innovations.. | |
| 650 | 4 | |a Special events-Planning | |
| 700 | 1 | |a Cyranski, Gabriella |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Chodor, Ben |t Transitioning to Virtual and Hybrid Events |d Newark : John Wiley & Sons, Incorporated,c2020 |z 9781119747178 |
| 912 | |a ZDB-30-PQE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033077836 | ||
Record in the Search Index
| _version_ | 1804183180328042496 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Chodor, Ben |
| author_facet | Chodor, Ben |
| author_role | aut |
| author_sort | Chodor, Ben |
| author_variant | b c bc |
| building | Verbundindex |
| bvnumber | BV047693843 |
| collection | ZDB-30-PQE |
| contents | Cover -- Title Page -- Copyright -- Contents -- Foreword -- Introduction -- Chapter 1 Understanding Virtual and Hybrid Events -- Going Virtual -- Opting for a Hybrid Event -- Addressing Common Misconceptions and Myths about Virtual Events -- Myth #1: My virtual event or hybrid event will cannibalize my physical event attendance -- Myth #2: It can't be monetized, and I'll lose my sponsor and attendee revenue streams -- Myth #3: It's not interactive -- people will just be watching presentations -- Myth #4: People won't stay as long for a virtual session as they would for an in‐person session -- Myth #5: I'll only get limited reporting -- Chapter 2 Understanding Virtual Communication Tools -- Webinar -- Use Cases -- Webcasting -- Use Cases -- Streaming -- Use Cases -- Web Conferencing -- Use Cases -- Determining the Right Program for You -- Chapter 3 Converting from Physical to Virtual -- Communication Is Key -- Envisioning a New Virtual Reality -- Reducing Your Carbon Footprint and the Impact on the Environment (ESG) -- How Is Carbon Savings Calculated? -- Crafting Your Desired User Journey -- Use the event schedule to drive actions -- Use design elements to guide users -- Use platform features to get users where you want them -- Reworking and Reassigning -- Reworking dates, timelines, and deliverables -- Reassigning members of the event team -- Performing Dry Runs -- Save the Day -- Chapter 4 Hybrid Events: The Best of Both Worlds -- Establishing Your Hybrid Event Objectives and Audience -- Creating an Integrated Event Experience -- Capturing Hybrid Event Content -- Roving Reporter Interviews -- Testimonials -- News Desk/Talk Show Interviews -- Sponsor Demos -- Sample Hybrid Event Workflow -- Achieving Business Goals Beyond the Live Period -- Taking Advantage of Attendee Feedback -- Direct Event Feedback -- Indirect Feedback Chapter 5 Virtual Event Planning 101 -- Your Entryway to Virtual Event Planning -- Virtual Event Planning Tips -- Identify Your Target Audience -- Think Beyond the Livestream -- Craft a Unique and Compelling Virtual Experience -- Engagement Features -- Gamification -- Establishing Your Event Strategy and Goals -- Establish and Document Business Goals -- Evaluating Platform Options -- Define Your Format, Style, and Personality -- Create a Written Business Plan That Details Measurable Business Goals -- Chapter 6 Assembling Your Virtual Event or Hybrid Event Team -- Virtual Events -- Event Lead -- Sponsorship Development and Management Lead -- Content Management Lead -- Marketing and Promotions Lead -- Event Planner -- Hybrid Events -- Executive Producer/Show Runner -- Director -- Technical Director -- Producer -- Production Assistant -- Graphics Operator -- Encoding Technician -- Floor Manager -- Editor -- Camera Operator -- Audio Engineers -- Chapter 7 Adapting Your Content for Virtual -- Best Practices When Outlining Your Event's Content -- Engaging Your Virtual Audience with Interactive Tools -- Interactive Tools -- Polls and Surveys -- Chat -- Q& -- A -- Gamification -- Giveaways -- Theming Your Event -- Packaging Content -- Entering Your Event -- How to Set Up Your Webcast Flow -- Run of Show -- Determining Theatre Layout -- Adapting the Exhibit Hall -- Virtual Booth Build‐Out -- Virtual Booth Customizations -- Lounges -- Resource Centers -- Chapter 8 Preparing Speakers for Virtual Appearances -- Providing Speakers a "Studio in a Box" -- Speaker Readiness Communications -- Best Practices for On‐Camera Interviews -- Embrace and Understand the Nature of Live -- Have Some Perspective -- Being Nervous Isn't Always a Bad Thing -- You Are the Expert -- Be Your Authentic Self -- Practice, Practice, Practice Knowing Your Material Is Only Half the Picture -- Setting Up and Framing Your Video -- Best Practices for Guests -- Before the Interview -- During the Interview -- Getting Your Point Across -- Best Practices for Interviewers/Moderators -- Wardrobe -- Confident -- Well Prepared -- Be Flexible -- Being Familiar with the Broadcast -- Dressing for On‐Camera Success -- What to Wear -- What Not to Wear -- Best Practices for Presenting Using a Mobile Phone -- Use Landscape Orientation -- Stay Steady -- Ensure Good Audio -- Framing Faces -- Good Lighting Is Critical -- Chapter 9 Monetization through Exhibitors and Sponsorships -- What Are Your Potential Revenue Streams? -- Attendees -- Exhibitors -- Sponsors -- Pricing Exhibitor Booths and Sponsorships-Some Considerations -- Event Functionality That Can Be Customized for Sponsorships -- Display Ads -- Commercials and Video Advertising -- Webcasts or Session Tracks -- Speaking Opportunity Inventory Analysis -- Website Recognition -- Email Communications -- Gamification -- Marquee Messaging -- Pop‐Up Announcements -- Building Out Sponsorships -- Tiered Options -- Sample Virtual Event Sponsorship Packages -- Platinum Sponsorship -- Gold Sponsorship -- Silver Sponsorship -- Bronze Sponsorship -- Sample Hybrid Event Sponsorship Package -- Dominance Sponsorship - Client Interview and Panel -- Chapter 10 Marketing Your Virtual Event -- First Things First: Answering Key Questions and Establishing Key Goals -- Marketing Timeline -- Establishing Your Target Audience -- Building a Strong Message -- Building a Messaging Framework -- Driving Audiences Pre‐Event -- Segmenting Your Audience -- Blog and Vlog Posts -- Press Release -- Search Engine Marketing (SEM), Also Known as Paid Search -- Paid Media/Industry Partnerships -- Engage and Activate Influencers -- Measure, Evaluate, and Adapt Having a Strategy for Marketing Your Event After It's On‐Demand -- Repurpose Content or Follow Up on Presentations -- Checklist for Success -- Chapter 11 The Power of Virtual Event Data -- Taking Advantage of Virtual Event Data -- Programming Key Data Points -- Individual Reports -- Managing and Scoring Virtual Event Leads -- Lead Management -- Lead Nurturing -- Lead Quality -- Lead Scoring -- Conclusion: Virtual Events Are Here to Stay -- The First Step Is the Hardest -- It's All About Communicating -- When Virtual Became the Only Option -- Live, Virtual, and Hybrid: Same Game, Different Tactics -- Technologies Driving the Future of Virtual Events -- About the Authors -- Appendix: Glossary of Terms -- Index -- EULA. |
| ctrlnum | (ZDB-30-PQE)EBC6348418 (ZDB-30-PAD)EBC6348418 (ZDB-89-EBL)EBL6348418 (OCoLC)1196256424 (DE-599)BVBBV047693843 |
| dewey-full | 394.2068 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 394 - General customs |
| dewey-raw | 394.2068 |
| dewey-search | 394.2068 |
| dewey-sort | 3394.2068 |
| dewey-tens | 390 - Customs, etiquette, folklore |
| discipline | Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| discipline_str_mv | Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>07722nmm a2200421zc 4500</leader><controlfield tag="001">BV047693843</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">220119s2020 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119747185</subfield><subfield code="9">978-1-119-74718-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC6348418</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC6348418</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL6348418</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1196256424</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047693843</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">394.2068</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Chodor, Ben</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Transitioning to Virtual and Hybrid Events</subfield><subfield code="b">How to Create, Adapt, and Market an Engaging Online Experience</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Newark</subfield><subfield code="b">John Wiley & Sons, Incorporated</subfield><subfield code="c">2020</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (211 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Cover -- Title Page -- Copyright -- Contents -- Foreword -- Introduction -- Chapter 1 Understanding Virtual and Hybrid Events -- Going Virtual -- Opting for a Hybrid Event -- Addressing Common Misconceptions and Myths about Virtual Events -- Myth #1: My virtual event or hybrid event will cannibalize my physical event attendance -- Myth #2: It can't be monetized, and I'll lose my sponsor and attendee revenue streams -- Myth #3: It's not interactive -- people will just be watching presentations -- Myth #4: People won't stay as long for a virtual session as they would for an in‐person session -- Myth #5: I'll only get limited reporting -- Chapter 2 Understanding Virtual Communication Tools -- Webinar -- Use Cases -- Webcasting -- Use Cases -- Streaming -- Use Cases -- Web Conferencing -- Use Cases -- Determining the Right Program for You -- Chapter 3 Converting from Physical to Virtual -- Communication Is Key -- Envisioning a New Virtual Reality -- Reducing Your Carbon Footprint and the Impact on the Environment (ESG) -- How Is Carbon Savings Calculated? -- Crafting Your Desired User Journey -- Use the event schedule to drive actions -- Use design elements to guide users -- Use platform features to get users where you want them -- Reworking and Reassigning -- Reworking dates, timelines, and deliverables -- Reassigning members of the event team -- Performing Dry Runs -- Save the Day -- Chapter 4 Hybrid Events: The Best of Both Worlds -- Establishing Your Hybrid Event Objectives and Audience -- Creating an Integrated Event Experience -- Capturing Hybrid Event Content -- Roving Reporter Interviews -- Testimonials -- News Desk/Talk Show Interviews -- Sponsor Demos -- Sample Hybrid Event Workflow -- Achieving Business Goals Beyond the Live Period -- Taking Advantage of Attendee Feedback -- Direct Event Feedback -- Indirect Feedback</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Chapter 5 Virtual Event Planning 101 -- Your Entryway to Virtual Event Planning -- Virtual Event Planning Tips -- Identify Your Target Audience -- Think Beyond the Livestream -- Craft a Unique and Compelling Virtual Experience -- Engagement Features -- Gamification -- Establishing Your Event Strategy and Goals -- Establish and Document Business Goals -- Evaluating Platform Options -- Define Your Format, Style, and Personality -- Create a Written Business Plan That Details Measurable Business Goals -- Chapter 6 Assembling Your Virtual Event or Hybrid Event Team -- Virtual Events -- Event Lead -- Sponsorship Development and Management Lead -- Content Management Lead -- Marketing and Promotions Lead -- Event Planner -- Hybrid Events -- Executive Producer/Show Runner -- Director -- Technical Director -- Producer -- Production Assistant -- Graphics Operator -- Encoding Technician -- Floor Manager -- Editor -- Camera Operator -- Audio Engineers -- Chapter 7 Adapting Your Content for Virtual -- Best Practices When Outlining Your Event's Content -- Engaging Your Virtual Audience with Interactive Tools -- Interactive Tools -- Polls and Surveys -- Chat -- Q&amp -- A -- Gamification -- Giveaways -- Theming Your Event -- Packaging Content -- Entering Your Event -- How to Set Up Your Webcast Flow -- Run of Show -- Determining Theatre Layout -- Adapting the Exhibit Hall -- Virtual Booth Build‐Out -- Virtual Booth Customizations -- Lounges -- Resource Centers -- Chapter 8 Preparing Speakers for Virtual Appearances -- Providing Speakers a "Studio in a Box" -- Speaker Readiness Communications -- Best Practices for On‐Camera Interviews -- Embrace and Understand the Nature of Live -- Have Some Perspective -- Being Nervous Isn't Always a Bad Thing -- You Are the Expert -- Be Your Authentic Self -- Practice, Practice, Practice</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Knowing Your Material Is Only Half the Picture -- Setting Up and Framing Your Video -- Best Practices for Guests -- Before the Interview -- During the Interview -- Getting Your Point Across -- Best Practices for Interviewers/Moderators -- Wardrobe -- Confident -- Well Prepared -- Be Flexible -- Being Familiar with the Broadcast -- Dressing for On‐Camera Success -- What to Wear -- What Not to Wear -- Best Practices for Presenting Using a Mobile Phone -- Use Landscape Orientation -- Stay Steady -- Ensure Good Audio -- Framing Faces -- Good Lighting Is Critical -- Chapter 9 Monetization through Exhibitors and Sponsorships -- What Are Your Potential Revenue Streams? -- Attendees -- Exhibitors -- Sponsors -- Pricing Exhibitor Booths and Sponsorships-Some Considerations -- Event Functionality That Can Be Customized for Sponsorships -- Display Ads -- Commercials and Video Advertising -- Webcasts or Session Tracks -- Speaking Opportunity Inventory Analysis -- Website Recognition -- Email Communications -- Gamification -- Marquee Messaging -- Pop‐Up Announcements -- Building Out Sponsorships -- Tiered Options -- Sample Virtual Event Sponsorship Packages -- Platinum Sponsorship -- Gold Sponsorship -- Silver Sponsorship -- Bronze Sponsorship -- Sample Hybrid Event Sponsorship Package -- Dominance Sponsorship - Client Interview and Panel -- Chapter 10 Marketing Your Virtual Event -- First Things First: Answering Key Questions and Establishing Key Goals -- Marketing Timeline -- Establishing Your Target Audience -- Building a Strong Message -- Building a Messaging Framework -- Driving Audiences Pre‐Event -- Segmenting Your Audience -- Blog and Vlog Posts -- Press Release -- Search Engine Marketing (SEM), Also Known as Paid Search -- Paid Media/Industry Partnerships -- Engage and Activate Influencers -- Measure, Evaluate, and Adapt</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Having a Strategy for Marketing Your Event After It's On‐Demand -- Repurpose Content or Follow Up on Presentations -- Checklist for Success -- Chapter 11 The Power of Virtual Event Data -- Taking Advantage of Virtual Event Data -- Programming Key Data Points -- Individual Reports -- Managing and Scoring Virtual Event Leads -- Lead Management -- Lead Nurturing -- Lead Quality -- Lead Scoring -- Conclusion: Virtual Events Are Here to Stay -- The First Step Is the Hardest -- It's All About Communicating -- When Virtual Became the Only Option -- Live, Virtual, and Hybrid: Same Game, Different Tactics -- Technologies Driving the Future of Virtual Events -- About the Authors -- Appendix: Glossary of Terms -- Index -- EULA.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business meetings-Technological innovations..</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Special events-Planning</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cyranski, Gabriella</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Chodor, Ben</subfield><subfield code="t">Transitioning to Virtual and Hybrid Events</subfield><subfield code="d">Newark : John Wiley & Sons, Incorporated,c2020</subfield><subfield code="z">9781119747178</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033077836</subfield></datafield></record></collection> |
| id | DE-604.BV047693843 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:57:27Z |
| indexdate | 2024-07-10T09:19:21Z |
| institution | BVB |
| isbn | 9781119747185 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033077836 |
| oclc_num | 1196256424 |
| open_access_boolean | |
| physical | 1 online resource (211 pages) |
| psigel | ZDB-30-PQE |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | John Wiley & Sons, Incorporated |
| record_format | marc |
| spelling | Chodor, Ben Verfasser aut Transitioning to Virtual and Hybrid Events How to Create, Adapt, and Market an Engaging Online Experience Newark John Wiley & Sons, Incorporated 2020 ©2020 1 online resource (211 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Title Page -- Copyright -- Contents -- Foreword -- Introduction -- Chapter 1 Understanding Virtual and Hybrid Events -- Going Virtual -- Opting for a Hybrid Event -- Addressing Common Misconceptions and Myths about Virtual Events -- Myth #1: My virtual event or hybrid event will cannibalize my physical event attendance -- Myth #2: It can't be monetized, and I'll lose my sponsor and attendee revenue streams -- Myth #3: It's not interactive -- people will just be watching presentations -- Myth #4: People won't stay as long for a virtual session as they would for an in‐person session -- Myth #5: I'll only get limited reporting -- Chapter 2 Understanding Virtual Communication Tools -- Webinar -- Use Cases -- Webcasting -- Use Cases -- Streaming -- Use Cases -- Web Conferencing -- Use Cases -- Determining the Right Program for You -- Chapter 3 Converting from Physical to Virtual -- Communication Is Key -- Envisioning a New Virtual Reality -- Reducing Your Carbon Footprint and the Impact on the Environment (ESG) -- How Is Carbon Savings Calculated? -- Crafting Your Desired User Journey -- Use the event schedule to drive actions -- Use design elements to guide users -- Use platform features to get users where you want them -- Reworking and Reassigning -- Reworking dates, timelines, and deliverables -- Reassigning members of the event team -- Performing Dry Runs -- Save the Day -- Chapter 4 Hybrid Events: The Best of Both Worlds -- Establishing Your Hybrid Event Objectives and Audience -- Creating an Integrated Event Experience -- Capturing Hybrid Event Content -- Roving Reporter Interviews -- Testimonials -- News Desk/Talk Show Interviews -- Sponsor Demos -- Sample Hybrid Event Workflow -- Achieving Business Goals Beyond the Live Period -- Taking Advantage of Attendee Feedback -- Direct Event Feedback -- Indirect Feedback Chapter 5 Virtual Event Planning 101 -- Your Entryway to Virtual Event Planning -- Virtual Event Planning Tips -- Identify Your Target Audience -- Think Beyond the Livestream -- Craft a Unique and Compelling Virtual Experience -- Engagement Features -- Gamification -- Establishing Your Event Strategy and Goals -- Establish and Document Business Goals -- Evaluating Platform Options -- Define Your Format, Style, and Personality -- Create a Written Business Plan That Details Measurable Business Goals -- Chapter 6 Assembling Your Virtual Event or Hybrid Event Team -- Virtual Events -- Event Lead -- Sponsorship Development and Management Lead -- Content Management Lead -- Marketing and Promotions Lead -- Event Planner -- Hybrid Events -- Executive Producer/Show Runner -- Director -- Technical Director -- Producer -- Production Assistant -- Graphics Operator -- Encoding Technician -- Floor Manager -- Editor -- Camera Operator -- Audio Engineers -- Chapter 7 Adapting Your Content for Virtual -- Best Practices When Outlining Your Event's Content -- Engaging Your Virtual Audience with Interactive Tools -- Interactive Tools -- Polls and Surveys -- Chat -- Q& -- A -- Gamification -- Giveaways -- Theming Your Event -- Packaging Content -- Entering Your Event -- How to Set Up Your Webcast Flow -- Run of Show -- Determining Theatre Layout -- Adapting the Exhibit Hall -- Virtual Booth Build‐Out -- Virtual Booth Customizations -- Lounges -- Resource Centers -- Chapter 8 Preparing Speakers for Virtual Appearances -- Providing Speakers a "Studio in a Box" -- Speaker Readiness Communications -- Best Practices for On‐Camera Interviews -- Embrace and Understand the Nature of Live -- Have Some Perspective -- Being Nervous Isn't Always a Bad Thing -- You Are the Expert -- Be Your Authentic Self -- Practice, Practice, Practice Knowing Your Material Is Only Half the Picture -- Setting Up and Framing Your Video -- Best Practices for Guests -- Before the Interview -- During the Interview -- Getting Your Point Across -- Best Practices for Interviewers/Moderators -- Wardrobe -- Confident -- Well Prepared -- Be Flexible -- Being Familiar with the Broadcast -- Dressing for On‐Camera Success -- What to Wear -- What Not to Wear -- Best Practices for Presenting Using a Mobile Phone -- Use Landscape Orientation -- Stay Steady -- Ensure Good Audio -- Framing Faces -- Good Lighting Is Critical -- Chapter 9 Monetization through Exhibitors and Sponsorships -- What Are Your Potential Revenue Streams? -- Attendees -- Exhibitors -- Sponsors -- Pricing Exhibitor Booths and Sponsorships-Some Considerations -- Event Functionality That Can Be Customized for Sponsorships -- Display Ads -- Commercials and Video Advertising -- Webcasts or Session Tracks -- Speaking Opportunity Inventory Analysis -- Website Recognition -- Email Communications -- Gamification -- Marquee Messaging -- Pop‐Up Announcements -- Building Out Sponsorships -- Tiered Options -- Sample Virtual Event Sponsorship Packages -- Platinum Sponsorship -- Gold Sponsorship -- Silver Sponsorship -- Bronze Sponsorship -- Sample Hybrid Event Sponsorship Package -- Dominance Sponsorship - Client Interview and Panel -- Chapter 10 Marketing Your Virtual Event -- First Things First: Answering Key Questions and Establishing Key Goals -- Marketing Timeline -- Establishing Your Target Audience -- Building a Strong Message -- Building a Messaging Framework -- Driving Audiences Pre‐Event -- Segmenting Your Audience -- Blog and Vlog Posts -- Press Release -- Search Engine Marketing (SEM), Also Known as Paid Search -- Paid Media/Industry Partnerships -- Engage and Activate Influencers -- Measure, Evaluate, and Adapt Having a Strategy for Marketing Your Event After It's On‐Demand -- Repurpose Content or Follow Up on Presentations -- Checklist for Success -- Chapter 11 The Power of Virtual Event Data -- Taking Advantage of Virtual Event Data -- Programming Key Data Points -- Individual Reports -- Managing and Scoring Virtual Event Leads -- Lead Management -- Lead Nurturing -- Lead Quality -- Lead Scoring -- Conclusion: Virtual Events Are Here to Stay -- The First Step Is the Hardest -- It's All About Communicating -- When Virtual Became the Only Option -- Live, Virtual, and Hybrid: Same Game, Different Tactics -- Technologies Driving the Future of Virtual Events -- About the Authors -- Appendix: Glossary of Terms -- Index -- EULA. Business meetings-Technological innovations.. Special events-Planning Cyranski, Gabriella Sonstige oth Erscheint auch als Druck-Ausgabe Chodor, Ben Transitioning to Virtual and Hybrid Events Newark : John Wiley & Sons, Incorporated,c2020 9781119747178 |
| spellingShingle | Chodor, Ben Transitioning to Virtual and Hybrid Events How to Create, Adapt, and Market an Engaging Online Experience Cover -- Title Page -- Copyright -- Contents -- Foreword -- Introduction -- Chapter 1 Understanding Virtual and Hybrid Events -- Going Virtual -- Opting for a Hybrid Event -- Addressing Common Misconceptions and Myths about Virtual Events -- Myth #1: My virtual event or hybrid event will cannibalize my physical event attendance -- Myth #2: It can't be monetized, and I'll lose my sponsor and attendee revenue streams -- Myth #3: It's not interactive -- people will just be watching presentations -- Myth #4: People won't stay as long for a virtual session as they would for an in‐person session -- Myth #5: I'll only get limited reporting -- Chapter 2 Understanding Virtual Communication Tools -- Webinar -- Use Cases -- Webcasting -- Use Cases -- Streaming -- Use Cases -- Web Conferencing -- Use Cases -- Determining the Right Program for You -- Chapter 3 Converting from Physical to Virtual -- Communication Is Key -- Envisioning a New Virtual Reality -- Reducing Your Carbon Footprint and the Impact on the Environment (ESG) -- How Is Carbon Savings Calculated? -- Crafting Your Desired User Journey -- Use the event schedule to drive actions -- Use design elements to guide users -- Use platform features to get users where you want them -- Reworking and Reassigning -- Reworking dates, timelines, and deliverables -- Reassigning members of the event team -- Performing Dry Runs -- Save the Day -- Chapter 4 Hybrid Events: The Best of Both Worlds -- Establishing Your Hybrid Event Objectives and Audience -- Creating an Integrated Event Experience -- Capturing Hybrid Event Content -- Roving Reporter Interviews -- Testimonials -- News Desk/Talk Show Interviews -- Sponsor Demos -- Sample Hybrid Event Workflow -- Achieving Business Goals Beyond the Live Period -- Taking Advantage of Attendee Feedback -- Direct Event Feedback -- Indirect Feedback Chapter 5 Virtual Event Planning 101 -- Your Entryway to Virtual Event Planning -- Virtual Event Planning Tips -- Identify Your Target Audience -- Think Beyond the Livestream -- Craft a Unique and Compelling Virtual Experience -- Engagement Features -- Gamification -- Establishing Your Event Strategy and Goals -- Establish and Document Business Goals -- Evaluating Platform Options -- Define Your Format, Style, and Personality -- Create a Written Business Plan That Details Measurable Business Goals -- Chapter 6 Assembling Your Virtual Event or Hybrid Event Team -- Virtual Events -- Event Lead -- Sponsorship Development and Management Lead -- Content Management Lead -- Marketing and Promotions Lead -- Event Planner -- Hybrid Events -- Executive Producer/Show Runner -- Director -- Technical Director -- Producer -- Production Assistant -- Graphics Operator -- Encoding Technician -- Floor Manager -- Editor -- Camera Operator -- Audio Engineers -- Chapter 7 Adapting Your Content for Virtual -- Best Practices When Outlining Your Event's Content -- Engaging Your Virtual Audience with Interactive Tools -- Interactive Tools -- Polls and Surveys -- Chat -- Q& -- A -- Gamification -- Giveaways -- Theming Your Event -- Packaging Content -- Entering Your Event -- How to Set Up Your Webcast Flow -- Run of Show -- Determining Theatre Layout -- Adapting the Exhibit Hall -- Virtual Booth Build‐Out -- Virtual Booth Customizations -- Lounges -- Resource Centers -- Chapter 8 Preparing Speakers for Virtual Appearances -- Providing Speakers a "Studio in a Box" -- Speaker Readiness Communications -- Best Practices for On‐Camera Interviews -- Embrace and Understand the Nature of Live -- Have Some Perspective -- Being Nervous Isn't Always a Bad Thing -- You Are the Expert -- Be Your Authentic Self -- Practice, Practice, Practice Knowing Your Material Is Only Half the Picture -- Setting Up and Framing Your Video -- Best Practices for Guests -- Before the Interview -- During the Interview -- Getting Your Point Across -- Best Practices for Interviewers/Moderators -- Wardrobe -- Confident -- Well Prepared -- Be Flexible -- Being Familiar with the Broadcast -- Dressing for On‐Camera Success -- What to Wear -- What Not to Wear -- Best Practices for Presenting Using a Mobile Phone -- Use Landscape Orientation -- Stay Steady -- Ensure Good Audio -- Framing Faces -- Good Lighting Is Critical -- Chapter 9 Monetization through Exhibitors and Sponsorships -- What Are Your Potential Revenue Streams? -- Attendees -- Exhibitors -- Sponsors -- Pricing Exhibitor Booths and Sponsorships-Some Considerations -- Event Functionality That Can Be Customized for Sponsorships -- Display Ads -- Commercials and Video Advertising -- Webcasts or Session Tracks -- Speaking Opportunity Inventory Analysis -- Website Recognition -- Email Communications -- Gamification -- Marquee Messaging -- Pop‐Up Announcements -- Building Out Sponsorships -- Tiered Options -- Sample Virtual Event Sponsorship Packages -- Platinum Sponsorship -- Gold Sponsorship -- Silver Sponsorship -- Bronze Sponsorship -- Sample Hybrid Event Sponsorship Package -- Dominance Sponsorship - Client Interview and Panel -- Chapter 10 Marketing Your Virtual Event -- First Things First: Answering Key Questions and Establishing Key Goals -- Marketing Timeline -- Establishing Your Target Audience -- Building a Strong Message -- Building a Messaging Framework -- Driving Audiences Pre‐Event -- Segmenting Your Audience -- Blog and Vlog Posts -- Press Release -- Search Engine Marketing (SEM), Also Known as Paid Search -- Paid Media/Industry Partnerships -- Engage and Activate Influencers -- Measure, Evaluate, and Adapt Having a Strategy for Marketing Your Event After It's On‐Demand -- Repurpose Content or Follow Up on Presentations -- Checklist for Success -- Chapter 11 The Power of Virtual Event Data -- Taking Advantage of Virtual Event Data -- Programming Key Data Points -- Individual Reports -- Managing and Scoring Virtual Event Leads -- Lead Management -- Lead Nurturing -- Lead Quality -- Lead Scoring -- Conclusion: Virtual Events Are Here to Stay -- The First Step Is the Hardest -- It's All About Communicating -- When Virtual Became the Only Option -- Live, Virtual, and Hybrid: Same Game, Different Tactics -- Technologies Driving the Future of Virtual Events -- About the Authors -- Appendix: Glossary of Terms -- Index -- EULA. Business meetings-Technological innovations.. Special events-Planning |
| title | Transitioning to Virtual and Hybrid Events How to Create, Adapt, and Market an Engaging Online Experience |
| title_auth | Transitioning to Virtual and Hybrid Events How to Create, Adapt, and Market an Engaging Online Experience |
| title_exact_search | Transitioning to Virtual and Hybrid Events How to Create, Adapt, and Market an Engaging Online Experience |
| title_exact_search_txtP | Transitioning to Virtual and Hybrid Events How to Create, Adapt, and Market an Engaging Online Experience |
| title_full | Transitioning to Virtual and Hybrid Events How to Create, Adapt, and Market an Engaging Online Experience |
| title_fullStr | Transitioning to Virtual and Hybrid Events How to Create, Adapt, and Market an Engaging Online Experience |
| title_full_unstemmed | Transitioning to Virtual and Hybrid Events How to Create, Adapt, and Market an Engaging Online Experience |
| title_short | Transitioning to Virtual and Hybrid Events |
| title_sort | transitioning to virtual and hybrid events how to create adapt and market an engaging online experience |
| title_sub | How to Create, Adapt, and Market an Engaging Online Experience |
| topic | Business meetings-Technological innovations.. Special events-Planning |
| topic_facet | Business meetings-Technological innovations.. Special events-Planning |
| work_keys_str_mv | AT chodorben transitioningtovirtualandhybrideventshowtocreateadaptandmarketanengagingonlineexperience AT cyranskigabriella transitioningtovirtualandhybrideventshowtocreateadaptandmarketanengagingonlineexperience |