Retail management: a strategic approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2018]
|
| Ausgabe: | Thirteenth edition, global edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 592 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292214672 1292214678 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804177929990569984 |
|---|---|
| adam_text | RETAIL MANAGEMENT
/ BERMAN, BARRYYYEAUTHOR
: 2018
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PREFACE
AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT
AN INTRODUCTION TO RETAILING
BUILDING AND SUSTAINING RELATIONSHIPS IN RETAILING
STRATEGIC PLANNING IN RETAILING
SITUATION ANALYSIS
RETAIL INSTITUTIONS BY OWNERSHIP
RETAIL INSTITUTIONS BY STORE-BASED STRATEGY MIX
WEB, NONSTORE-BASED, AND OTHER FORMS OF NONTRADITIONAL RETAILING
TARGETING CUSTOMERS AND GATHERING INFORMATION
IDENTIFYING AND UNDERSTANDING CONSUMERS
INFORMATION GATHERING AND PROCESSING IN RETAILING
CHOOSING A STORE LOCATION
TRADING-AREA ANALYSIS
SITE SELECTION
MANAGING A RETAIL BUSINESS
RETAIL ORGANIZATION AND HUMAN RESOURCE MANAGEMENT
OPERATIONS MANAGEMENT: FINANCIAL DIMENSIONS
OPERATIONS MANAGEMENT: OPERATIONAL DIMENSIONS
MERCHANDISE MANAGEMENT AND PRICING
DEVELOPING MERCHANDISE PLANS
IMPLEMENTING MERCHANDISE PLANS
FINANCIAL MERCHANDISE MANAGEMENT
PRICING IN RETAILING
COMMUNICATING WITH THE CUSTOMER
ESTABLISHING AND MAINTAINING A RETAIL IMAGE
PROMOTIONAL STRATEGY
PUTTING IT ALL TOGETHER
INTEGRATING AND CONTROLLING THE RETAIL STRATEGY
APPENDIX: CAREERS IN RETAILING
GLOSSARY
ENDNOTES
NAME INDEX
SUBJECT INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| ctrlnum | (OCoLC)1011370340 (DE-599)BVBBV044559812 |
| discipline | Wirtschaftswissenschaften |
| edition | Thirteenth edition, global edition |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:55:54Z |
| institution | BVB |
| isbn | 9781292214672 1292214678 |
| language | English |
| lccn | 017288725 |
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| publishDate | 2018 |
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| spelling | Berman, Barry Verfasser (DE-588)142504971 aut Retail management a strategic approach Barry Berman, Hofstra University, Joel R. Evans, Hofstra University, Patrali Chatterjee, Montclair State University Thirteenth edition, global edition Harlow, England Pearson [2018] 592 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Einzelhandelsbetrieb (DE-588)4013974-8 gnd rswk-swf Einzelhandelsbetriebslehre (DE-588)4070717-9 gnd rswk-swf Einzelhandelsbetriebslehre (DE-588)4070717-9 s DE-604 Einzelhandelsbetrieb (DE-588)4013974-8 s Strategisches Management (DE-588)4124261-0 s Evans, Joel R. Verfasser (DE-588)142505102 aut Chatterjee, Patrali Verfasser (DE-588)171645057 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029958456&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Berman, Barry Evans, Joel R. Chatterjee, Patrali Retail management a strategic approach Strategisches Management (DE-588)4124261-0 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandelsbetriebslehre (DE-588)4070717-9 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4013974-8 (DE-588)4070717-9 |
| title | Retail management a strategic approach |
| title_auth | Retail management a strategic approach |
| title_exact_search | Retail management a strategic approach |
| title_full | Retail management a strategic approach Barry Berman, Hofstra University, Joel R. Evans, Hofstra University, Patrali Chatterjee, Montclair State University |
| title_fullStr | Retail management a strategic approach Barry Berman, Hofstra University, Joel R. Evans, Hofstra University, Patrali Chatterjee, Montclair State University |
| title_full_unstemmed | Retail management a strategic approach Barry Berman, Hofstra University, Joel R. Evans, Hofstra University, Patrali Chatterjee, Montclair State University |
| title_short | Retail management |
| title_sort | retail management a strategic approach |
| title_sub | a strategic approach |
| topic | Strategisches Management (DE-588)4124261-0 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandelsbetriebslehre (DE-588)4070717-9 gnd |
| topic_facet | Strategisches Management Einzelhandelsbetrieb Einzelhandelsbetriebslehre |
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