Content rules: how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2012]
|
| Ausgabe: | Revised and updated |
| Schriftenreihe: | New rules of social media series
|
| Schlagworte: | |
| Online-Zugang: | BSB01 TUM01 |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (xxiv, 293 Seiten) |
| ISBN: | 9781118283035 1118283031 9781118284056 1118284054 9781118287002 1118287002 |
Internformat
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| 100 | 1 | |a Handley, Ann |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Content rules |b how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business |c Ann Handley and C. C. Chapman |
| 250 | |a Revised and updated | ||
| 264 | 1 | |a Hoboken, New Jersey |b John Wiley & Sons, Inc. |c [2012] | |
| 300 | |a 1 Online-Ressource (xxiv, 293 Seiten) | ||
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| 490 | 0 | |a New rules of social media series | |
| 500 | |a Includes index | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 505 | 8 | |a 1. The content rules -- The case for content -- Insight inspires originality: who do you want to attract? -- Who are you? -- Reimagine; don't recycle: anatomy of a content circle of life -- Share or solve; don't shill -- Stoke the campfire -- Create wings and roots -- The care and feeding of fans -- Attention B2B companies: this is the chapter you are looking for -- 2. The how-to section -- A blog as a hub of your online content -- If webinars are awesome marketing tools, why do most of them suck? -- What's the difference between an E-book and a white paper? (And when should you use them?) -- The single biggest secret to creating a compelling customer success story (formerly known as a case study) -- From dumpy to sexy: an FAQs makeover -- Video: show me a story -- Podcasting: is this thing on? -- Photographs: the power of pictures -- 3. Content that converts: success stories (with ideas you can steal!) -- Reynolds Golf Academy: Greensboro, Georgia -- The Cool Beans Group: Greensboro, North Carolina -- U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia -- AskPatty.com, Inc.: Thousand Oaks, California -- Qvidian: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago, Illinois -- Indium Corporation: Clinton, New York -- PinkStinks: London, England -- 4. This isn't goodbye -- This isn't goodbye, and a gift for you | |
| 505 | 8 | |a "How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their idea through blogs, YouTube, Facebook, Twitter, Google+, and other platforms - and use them to establish credibility and build a loyal customer base"-- | |
| 650 | 7 | |a BUSINESS & ECONOMICS / General |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 650 | 7 | |a Web sites / Design |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media | |
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| 700 | 1 | |a Chapman, C. C. |d 1973- |e Verfasser |0 (DE-588)1037081293 |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804174956104253440 |
|---|---|
| any_adam_object | |
| author | Handley, Ann Chapman, C. C. 1973- |
| author_GND | (DE-588)1037081293 |
| author_facet | Handley, Ann Chapman, C. C. 1973- |
| author_role | aut aut |
| author_sort | Handley, Ann |
| author_variant | a h ah c c c cc ccc |
| building | Verbundindex |
| bvnumber | BV042742358 |
| classification_rvk | AP 15980 QP 340 QP 650 |
| collection | ZDB-4-NLEBK ZDB-38-EBR ZDB-30-PQE |
| contents | Includes bibliographical references and index 1. The content rules -- The case for content -- Insight inspires originality: who do you want to attract? -- Who are you? -- Reimagine; don't recycle: anatomy of a content circle of life -- Share or solve; don't shill -- Stoke the campfire -- Create wings and roots -- The care and feeding of fans -- Attention B2B companies: this is the chapter you are looking for -- 2. The how-to section -- A blog as a hub of your online content -- If webinars are awesome marketing tools, why do most of them suck? -- What's the difference between an E-book and a white paper? (And when should you use them?) -- The single biggest secret to creating a compelling customer success story (formerly known as a case study) -- From dumpy to sexy: an FAQs makeover -- Video: show me a story -- Podcasting: is this thing on? -- Photographs: the power of pictures -- 3. Content that converts: success stories (with ideas you can steal!) -- Reynolds Golf Academy: Greensboro, Georgia -- The Cool Beans Group: Greensboro, North Carolina -- U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia -- AskPatty.com, Inc.: Thousand Oaks, California -- Qvidian: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago, Illinois -- Indium Corporation: Clinton, New York -- PinkStinks: London, England -- 4. This isn't goodbye -- This isn't goodbye, and a gift for you "How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their idea through blogs, YouTube, Facebook, Twitter, Google+, and other platforms - and use them to establish credibility and build a loyal customer base"-- |
| ctrlnum | (ZDB-4-NLEBK)452241 (ZDB-38-EBR)ebr10559411 (OCoLC)773371815 (DE-599)BVBBV042742358 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | Revised and updated |
| format | Electronic eBook |
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| id | DE-604.BV042742358 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:37Z |
| institution | BVB |
| isbn | 9781118283035 1118283031 9781118284056 1118284054 9781118287002 1118287002 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028173226 |
| oclc_num | 773371815 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-12 |
| owner_facet | DE-91 DE-BY-TUM DE-12 |
| physical | 1 Online-Ressource (xxiv, 293 Seiten) |
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| publishDate | 2012 |
| publishDateSearch | 2012 |
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| publisher | John Wiley & Sons, Inc. |
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| series2 | New rules of social media series |
| spelling | Handley, Ann Verfasser aut Content rules how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business Ann Handley and C. C. Chapman Revised and updated Hoboken, New Jersey John Wiley & Sons, Inc. [2012] 1 Online-Ressource (xxiv, 293 Seiten) txt rdacontent c rdamedia cr rdacarrier New rules of social media series Includes index Includes bibliographical references and index 1. The content rules -- The case for content -- Insight inspires originality: who do you want to attract? -- Who are you? -- Reimagine; don't recycle: anatomy of a content circle of life -- Share or solve; don't shill -- Stoke the campfire -- Create wings and roots -- The care and feeding of fans -- Attention B2B companies: this is the chapter you are looking for -- 2. The how-to section -- A blog as a hub of your online content -- If webinars are awesome marketing tools, why do most of them suck? -- What's the difference between an E-book and a white paper? (And when should you use them?) -- The single biggest secret to creating a compelling customer success story (formerly known as a case study) -- From dumpy to sexy: an FAQs makeover -- Video: show me a story -- Podcasting: is this thing on? -- Photographs: the power of pictures -- 3. Content that converts: success stories (with ideas you can steal!) -- Reynolds Golf Academy: Greensboro, Georgia -- The Cool Beans Group: Greensboro, North Carolina -- U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia -- AskPatty.com, Inc.: Thousand Oaks, California -- Qvidian: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago, Illinois -- Indium Corporation: Clinton, New York -- PinkStinks: London, England -- 4. This isn't goodbye -- This isn't goodbye, and a gift for you "How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their idea through blogs, YouTube, Facebook, Twitter, Google+, and other platforms - and use them to establish credibility and build a loyal customer base"-- BUSINESS & ECONOMICS / General bisacsh Internet marketing fast Social media fast Web sites / Design fast Wirtschaft Internet marketing Social media Web sites Design Content Internet (DE-588)4675352-7 gnd rswk-swf Content Internet (DE-588)4675352-7 s 1\p DE-604 Chapman, C. C. 1973- Verfasser (DE-588)1037081293 aut Erscheint auch als Druck-Ausgabe, Paperback 978-1-118-02524-6 Erscheint auch als Druck-Ausgabe, Paperback 978-1-118-23260-6 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Handley, Ann Chapman, C. C. 1973- Content rules how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business Includes bibliographical references and index 1. The content rules -- The case for content -- Insight inspires originality: who do you want to attract? -- Who are you? -- Reimagine; don't recycle: anatomy of a content circle of life -- Share or solve; don't shill -- Stoke the campfire -- Create wings and roots -- The care and feeding of fans -- Attention B2B companies: this is the chapter you are looking for -- 2. The how-to section -- A blog as a hub of your online content -- If webinars are awesome marketing tools, why do most of them suck? -- What's the difference between an E-book and a white paper? (And when should you use them?) -- The single biggest secret to creating a compelling customer success story (formerly known as a case study) -- From dumpy to sexy: an FAQs makeover -- Video: show me a story -- Podcasting: is this thing on? -- Photographs: the power of pictures -- 3. Content that converts: success stories (with ideas you can steal!) -- Reynolds Golf Academy: Greensboro, Georgia -- The Cool Beans Group: Greensboro, North Carolina -- U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia -- AskPatty.com, Inc.: Thousand Oaks, California -- Qvidian: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago, Illinois -- Indium Corporation: Clinton, New York -- PinkStinks: London, England -- 4. This isn't goodbye -- This isn't goodbye, and a gift for you "How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their idea through blogs, YouTube, Facebook, Twitter, Google+, and other platforms - and use them to establish credibility and build a loyal customer base"-- BUSINESS & ECONOMICS / General bisacsh Internet marketing fast Social media fast Web sites / Design fast Wirtschaft Internet marketing Social media Web sites Design Content Internet (DE-588)4675352-7 gnd |
| subject_GND | (DE-588)4675352-7 |
| title | Content rules how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business |
| title_auth | Content rules how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business |
| title_exact_search | Content rules how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business |
| title_full | Content rules how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business Ann Handley and C. C. Chapman |
| title_fullStr | Content rules how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business Ann Handley and C. C. Chapman |
| title_full_unstemmed | Content rules how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business Ann Handley and C. C. Chapman |
| title_short | Content rules |
| title_sort | content rules how to create killer blogs podcasts videos ebooks webinars and more that engage customers and ignite your business |
| title_sub | how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business |
| topic | BUSINESS & ECONOMICS / General bisacsh Internet marketing fast Social media fast Web sites / Design fast Wirtschaft Internet marketing Social media Web sites Design Content Internet (DE-588)4675352-7 gnd |
| topic_facet | BUSINESS & ECONOMICS / General Internet marketing Social media Web sites / Design Wirtschaft Web sites Design Content Internet |
| work_keys_str_mv | AT handleyann contentruleshowtocreatekillerblogspodcastsvideosebookswebinarsandmorethatengagecustomersandigniteyourbusiness AT chapmancc contentruleshowtocreatekillerblogspodcastsvideosebookswebinarsandmorethatengagecustomersandigniteyourbusiness |