Hispanic marketing: the power of the new Latino consumer
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2017
|
| Ausgabe: | Third Edition |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxv, 480 Seiten Illustrationen |
| ISBN: | 9781138917781 9781138917798 |
Internformat
MARC
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| 020 | |a 9781138917781 |c hbk |9 978-1-138-91778-1 | ||
| 020 | |a 9781138917798 |c pbk |9 978-1-138-91779-8 | ||
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| 100 | 1 | |a Korzenny, Felipe |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Hispanic marketing |b the power of the new Latino consumer |c Dr. Felipe Korzenny, Dr. Sindy Chapa and Dr. Betty Ann Korzenny |
| 250 | |a Third Edition | ||
| 264 | 1 | |a London |b Routledge |c 2017 | |
| 300 | |a xxv, 480 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 700 | 1 | |a Chapa, Sindy |d 1975- |e Verfasser |4 aut | |
| 700 | 1 | |a Korzenny, Betty Ann |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, ebk |a Korzenny, Felipe, author |t Hispanic marketing |b Third Edition |d New York : Routledge, 2017 |z 9781315688824 |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029751974 | ||
Datensatz im Suchindex
| _version_ | 1804177588579467264 |
|---|---|
| adam_text | HISPANIC MARKETING
/ KORZENNY, FELIPEYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CULTURAL MARKETING : A NEW UNDERSTANDING
THE COMPOSITION OF THE HISPANIC/LATINO MARKET
THE LATINO ESSENCE OF HISPANIC
LANGUAGE CONSIDERATIONS IN MARKETING TO US HISPANICS
ENCULTURATION, ACCULTURATION, AND ASSIMILATION : A BICULTURAL HORIZON
LATINO SUBJECTIVE CULTURE : INSIGHTS FOR BRAND POSITIONING
CULTURALLY INFORMED RESEARCH AMONG LATINOS
THE HISPANIC MARKETING COMMUNICATION INDUSTRY IN THE US
THE DIGITAL WORLD OF US LATINOS
THE POWER OF THE NEW LATINO CONSUMER AND THE FUTURE OF US MARKETING
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| id | DE-604.BV044349137 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:50:28Z |
| institution | BVB |
| isbn | 9781138917781 9781138917798 |
| language | English |
| lccn | 016055550 |
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| physical | xxv, 480 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Routledge |
| record_format | marc |
| spelling | Korzenny, Felipe Verfasser aut Hispanic marketing the power of the new Latino consumer Dr. Felipe Korzenny, Dr. Sindy Chapa and Dr. Betty Ann Korzenny Third Edition London Routledge 2017 xxv, 480 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Chapa, Sindy 1975- Verfasser aut Korzenny, Betty Ann Verfasser aut Erscheint auch als Online-Ausgabe, ebk Korzenny, Felipe, author Hispanic marketing Third Edition New York : Routledge, 2017 9781315688824 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029751974&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Korzenny, Felipe Chapa, Sindy 1975- Korzenny, Betty Ann Hispanic marketing the power of the new Latino consumer |
| title | Hispanic marketing the power of the new Latino consumer |
| title_auth | Hispanic marketing the power of the new Latino consumer |
| title_exact_search | Hispanic marketing the power of the new Latino consumer |
| title_full | Hispanic marketing the power of the new Latino consumer Dr. Felipe Korzenny, Dr. Sindy Chapa and Dr. Betty Ann Korzenny |
| title_fullStr | Hispanic marketing the power of the new Latino consumer Dr. Felipe Korzenny, Dr. Sindy Chapa and Dr. Betty Ann Korzenny |
| title_full_unstemmed | Hispanic marketing the power of the new Latino consumer Dr. Felipe Korzenny, Dr. Sindy Chapa and Dr. Betty Ann Korzenny |
| title_short | Hispanic marketing |
| title_sort | hispanic marketing the power of the new latino consumer |
| title_sub | the power of the new Latino consumer |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029751974&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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