The social commerce handbook: 20 secrets for turning social media into social sales
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
McGraw-Hill
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XX, 186 S. |
| ISBN: | 0071802029 0071802037 9780071802024 |
Internformat
MARC
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| 650 | 4 | |a Internet marketing |x Social aspects | |
| 650 | 4 | |a Social media |x Economic aspects | |
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Datensatz im Suchindex
| DE-BY-863_location | 1000 |
|---|---|
| DE-BY-FWS_call_number | 1000/QR 760 M364 |
| DE-BY-FWS_katkey | 541883 |
| DE-BY-FWS_media_number | 083101336746 |
| _version_ | 1806176947447791616 |
| adam_text | Titel: The social commerce handbook
Autor: Marsden, Paul
Jahr: 2013
CONTENTS
Introduction vii
secret l: Play the Impulse Game 1
secret 2: Involve Them 9
secret 3: The Experiential Imperative 19
secret 4: Incentivize Intelligently 27
secrets.- Sell with Scarcity 35
secret 6: Build Consistency 41
secret 7: Reciprocity Rules 49
secret 8: Social Validation 57
secret 9: Arm Yourself with Authority 65
secret 10: Like and Be Loved 71
secret ii: Drive Discovery 77
secret 12: Be Purpose Driven 85
SECRET 13: Deliver ZMOTS 93
secret 14: Flip the Funnel 101
secret 15: Interest Pays 111
secret 16: Sell Shovels 119
secret 17: Shopping First, Social Second 131
secret 18: Sell to Niche Markets 139
secret 19: Get Rated. Get Reviewed. 149
secret 20: Go Mobile 157
Epilogue 167
Notes 169
Index 175
|
| any_adam_object | 1 |
| author | Marsden, Paul Chaney, Paul 1955- |
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| bvnumber | BV040510841 |
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| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 QR 760 |
| ctrlnum | (OCoLC)828784409 (DE-599)BVBBV040510841 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040510841 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T11:29:25Z |
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| isbn | 0071802029 0071802037 9780071802024 |
| language | English |
| lccn | 2012034102 |
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| physical | XX, 186 S. |
| publishDate | 2013 |
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| spellingShingle | Marsden, Paul Chaney, Paul 1955- The social commerce handbook 20 secrets for turning social media into social sales Gesellschaft Internet marketing Social aspects Social media Economic aspects Marketing Social aspects Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
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| title | The social commerce handbook 20 secrets for turning social media into social sales |
| title_auth | The social commerce handbook 20 secrets for turning social media into social sales |
| title_exact_search | The social commerce handbook 20 secrets for turning social media into social sales |
| title_full | The social commerce handbook 20 secrets for turning social media into social sales Paul Marsden ; Paul Chaney |
| title_fullStr | The social commerce handbook 20 secrets for turning social media into social sales Paul Marsden ; Paul Chaney |
| title_full_unstemmed | The social commerce handbook 20 secrets for turning social media into social sales Paul Marsden ; Paul Chaney |
| title_short | The social commerce handbook |
| title_sort | the social commerce handbook 20 secrets for turning social media into social sales |
| title_sub | 20 secrets for turning social media into social sales |
| topic | Gesellschaft Internet marketing Social aspects Social media Economic aspects Marketing Social aspects Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Gesellschaft Internet marketing Social aspects Social media Economic aspects Marketing Social aspects Soziale Software Online-Marketing |
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Inhaltsverzeichnis
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