Brand management: co-creating meaningful brands
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Sage Publications
[2024]
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Beschreibung: | xx, 415 Seiten Illustrationen 23 cm |
| ISBN: | 9781529616989 9781529616972 |
Internformat
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| 020 | |a 9781529616972 |c pbk |9 978-1-5296-1697-2 | ||
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| 300 | |a xx, 415 Seiten |b Illustrationen |c 23 cm | ||
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| 653 | 0 | |a Branding (Marketing) | |
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| 653 | 0 | |a Stratégie de marque | |
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| 700 | 1 | |a Cankurtaran, Pinar |d 1982- |e Verfasser |0 (DE-588)1326210718 |4 aut | |
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Datensatz im Suchindex
| DE-BY-863_location | 1000 |
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| author | Beverland, Michael B. Cankurtaran, Pinar 1982- |
| author_GND | (DE-588)1160717486 (DE-588)1326210718 |
| author_facet | Beverland, Michael B. Cankurtaran, Pinar 1982- |
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| author_sort | Beverland, Michael B. |
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| building | Verbundindex |
| bvnumber | BV049652289 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1437849362 (DE-599)BVBBV049652289 |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Book |
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| id | DE-604.BV049652289 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:40:26Z |
| indexdate | 2024-10-24T04:01:40Z |
| institution | BVB |
| isbn | 9781529616989 9781529616972 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034995706 |
| oclc_num | 1437849362 |
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| physical | xx, 415 Seiten Illustrationen 23 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Sage Publications |
| record_format | marc |
| spellingShingle | Beverland, Michael B. Cankurtaran, Pinar 1982- Brand management co-creating meaningful brands Markenartikel (DE-588)4037584-5 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4168907-0 |
| title | Brand management co-creating meaningful brands |
| title_auth | Brand management co-creating meaningful brands |
| title_exact_search | Brand management co-creating meaningful brands |
| title_exact_search_txtP | Brand management co-creating meaningful brands |
| title_full | Brand management co-creating meaningful brands Michael Beverland and Pinar Cankurtaran |
| title_fullStr | Brand management co-creating meaningful brands Michael Beverland and Pinar Cankurtaran |
| title_full_unstemmed | Brand management co-creating meaningful brands Michael Beverland and Pinar Cankurtaran |
| title_short | Brand management |
| title_sort | brand management co creating meaningful brands |
| title_sub | co-creating meaningful brands |
| topic | Markenartikel (DE-588)4037584-5 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Markenartikel Marketingmanagement |
| work_keys_str_mv | AT beverlandmichaelb brandmanagementcocreatingmeaningfulbrands AT cankurtaranpinar brandmanagementcocreatingmeaningfulbrands |