The complete direct mail list handbook: everything you need to know about lists and how to use them for greater profit
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1988
|
| Subjects: | |
| Physical Description: | XXIV, 744 S. graph. Darst. |
| ISBN: | 0131592785 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005347212 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 920626s1988 d||| |||| 00||| eng d | ||
| 020 | |a 0131592785 |9 0-13-159278-5 | ||
| 035 | |a (OCoLC)17261060 | ||
| 035 | |a (DE-599)BVBBV005347212 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 | ||
| 050 | 0 | |a HF5863 | |
| 082 | 0 | |a 658.8/4 |2 19 | |
| 100 | 1 | |a Burnett, Ed. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The complete direct mail list handbook |b everything you need to know about lists and how to use them for greater profit |c Ed Burnett |
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1988 | |
| 300 | |a XXIV, 744 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising, Direct-mail |x Handbooks, manuals, etc | |
| 650 | 4 | |a Direct marketing |x Handbooks, manuals, etc | |
| 650 | 4 | |a Mailing lists |x Handbooks, manuals, etc | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003351190 | ||
Record in the Search Index
| _version_ | 1804119567890382848 |
|---|---|
| any_adam_object | |
| author | Burnett, Ed |
| author_facet | Burnett, Ed |
| author_role | aut |
| author_sort | Burnett, Ed |
| author_variant | e b eb |
| building | Verbundindex |
| bvnumber | BV005347212 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5863 |
| callnumber-raw | HF5863 |
| callnumber-search | HF5863 |
| callnumber-sort | HF 45863 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)17261060 (DE-599)BVBBV005347212 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01028nam a2200313 c 4500</leader><controlfield tag="001">BV005347212</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920626s1988 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0131592785</subfield><subfield code="9">0-13-159278-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)17261060</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005347212</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5863</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/4</subfield><subfield code="2">19</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Burnett, Ed.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The complete direct mail list handbook</subfield><subfield code="b">everything you need to know about lists and how to use them for greater profit</subfield><subfield code="c">Ed Burnett</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Englewood Cliffs, NJ</subfield><subfield code="b">Prentice Hall</subfield><subfield code="c">1988</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIV, 744 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising, Direct-mail</subfield><subfield code="x">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Direct marketing</subfield><subfield code="x">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mailing lists</subfield><subfield code="x">Handbooks, manuals, etc</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003351190</subfield></datafield></record></collection> |
| id | DE-604.BV005347212 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:28:15Z |
| institution | BVB |
| isbn | 0131592785 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003351190 |
| oclc_num | 17261060 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XXIV, 744 S. graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Burnett, Ed. Verfasser aut The complete direct mail list handbook everything you need to know about lists and how to use them for greater profit Ed Burnett Englewood Cliffs, NJ Prentice Hall 1988 XXIV, 744 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising, Direct-mail Handbooks, manuals, etc Direct marketing Handbooks, manuals, etc Mailing lists Handbooks, manuals, etc |
| spellingShingle | Burnett, Ed The complete direct mail list handbook everything you need to know about lists and how to use them for greater profit Advertising, Direct-mail Handbooks, manuals, etc Direct marketing Handbooks, manuals, etc Mailing lists Handbooks, manuals, etc |
| title | The complete direct mail list handbook everything you need to know about lists and how to use them for greater profit |
| title_auth | The complete direct mail list handbook everything you need to know about lists and how to use them for greater profit |
| title_exact_search | The complete direct mail list handbook everything you need to know about lists and how to use them for greater profit |
| title_full | The complete direct mail list handbook everything you need to know about lists and how to use them for greater profit Ed Burnett |
| title_fullStr | The complete direct mail list handbook everything you need to know about lists and how to use them for greater profit Ed Burnett |
| title_full_unstemmed | The complete direct mail list handbook everything you need to know about lists and how to use them for greater profit Ed Burnett |
| title_short | The complete direct mail list handbook |
| title_sort | the complete direct mail list handbook everything you need to know about lists and how to use them for greater profit |
| title_sub | everything you need to know about lists and how to use them for greater profit |
| topic | Advertising, Direct-mail Handbooks, manuals, etc Direct marketing Handbooks, manuals, etc Mailing lists Handbooks, manuals, etc |
| topic_facet | Advertising, Direct-mail Handbooks, manuals, etc Direct marketing Handbooks, manuals, etc Mailing lists Handbooks, manuals, etc |
| work_keys_str_mv | AT burnetted thecompletedirectmaillisthandbookeverythingyouneedtoknowaboutlistsandhowtousethemforgreaterprofit |