Cases in strategic marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
2000
|
| Schlagworte: | |
| Beschreibung: | XIII, 610 S. |
| ISBN: | 0130863599 |
Internformat
MARC
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| 245 | 1 | 0 | |a Cases in strategic marketing |c David Rosenthal ; Lew G. Brown |
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2000 | |
| 300 | |a XIII, 610 S. | ||
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| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Brown, Lew G. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016842664 | ||
Datensatz im Suchindex
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|---|---|
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| author | Rosenthal, David W. Brown, Lew G. |
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| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135.R67 2000 |
| callnumber-search | HF5415.135.R67 2000 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)915840193 (DE-599)BVBBV023522385 |
| dewey-full | 658.8/0221 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 21 |
| dewey-search | 658.8/02 21 |
| dewey-sort | 3658.8 12 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T22:33:11Z |
| indexdate | 2024-07-09T21:23:50Z |
| institution | BVB |
| isbn | 0130863599 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016842664 |
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| physical | XIII, 610 S. |
| publishDate | 2000 |
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| publisher | Prentice Hall |
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| spelling | Rosenthal, David W. Verfasser aut Cases in strategic marketing David Rosenthal ; Lew G. Brown Upper Saddle River, NJ Prentice Hall 2000 XIII, 610 S. txt rdacontent n rdamedia nc rdacarrier Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Brown, Lew G. Verfasser aut |
| spellingShingle | Rosenthal, David W. Brown, Lew G. Cases in strategic marketing Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Cases in strategic marketing |
| title_auth | Cases in strategic marketing |
| title_exact_search | Cases in strategic marketing |
| title_exact_search_txtP | Cases in strategic marketing |
| title_full | Cases in strategic marketing David Rosenthal ; Lew G. Brown |
| title_fullStr | Cases in strategic marketing David Rosenthal ; Lew G. Brown |
| title_full_unstemmed | Cases in strategic marketing David Rosenthal ; Lew G. Brown |
| title_short | Cases in strategic marketing |
| title_sort | cases in strategic marketing |
| topic | Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies |
| topic_facet | Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies Fallstudiensammlung |
| work_keys_str_mv | AT rosenthaldavidw casesinstrategicmarketing AT brownlewg casesinstrategicmarketing |