Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Hamburg
Diplomica Verlag
2012
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | 74 S. Ill., graph. Darst. 220 mm x 155 mm |
| ISBN: | 9783842885134 384288513X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040505967 | ||
| 003 | DE-604 | ||
| 005 | 20130524 | ||
| 007 | t | ||
| 008 | 121026s2012 gw ad|| |||| 00||| ger d | ||
| 015 | |a 12,N34 |2 dnb | ||
| 016 | 7 | |a 1025129083 |2 DE-101 | |
| 020 | |a 9783842885134 |c Pb. : EUR 38.00 (DE), EUR 38.00 (AT), sfr 59.90 (freier Pr.) |9 978-3-8428-8513-4 | ||
| 020 | |a 384288513X |9 3-8428-8513-X | ||
| 035 | |a (OCoLC)819512892 | ||
| 035 | |a (DE-599)DNB1025129083 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-HH | ||
| 049 | |a DE-1028 | ||
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 084 | |a ERG 700f |2 stub | ||
| 084 | |a 330 |2 sdnb | ||
| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Bonk, Bennet |d 1984- |e Verfasser |0 (DE-588)1023247720 |4 aut | |
| 245 | 1 | 0 | |a Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor |c Bennet Bonk |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Hamburg |b Diplomica Verlag |c 2012 | |
| 300 | |a 74 S. |b Ill., graph. Darst. |c 220 mm x 155 mm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Neuromarketing |0 (DE-588)7601901-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Neuromarketing |0 (DE-588)7601901-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=4101260&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025352597&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-025352597 | |
Datensatz im Suchindex
| _version_ | 1809404153162629120 |
|---|---|
| adam_text |
IMAGE 1
INHALTSVERZEICHNIS
A B B I L D U N G S V E R Z E I C H N I S I X
A B K UE R Z U N G S V E R Z E I C H N I S X
1 . E I N L E I T U N G 1
1 . 1 P R O B L E M S T E L L U N G 1
1 . 2 Z I E L S E T Z U N G 1
1 . 3 A U F B A U 2
2 . B E G R I F F S A B G R E N Z U N G 2
2 . 1 U N T E R N E H M E N S K O M M U N I K A T I O N 3
2 . 1 . 1 Z I E L G R U P P E N D E R U N T E R N E H M E N S K O M M U
N I K A T I O N 3
2 . 1 . 2 I N S T R U M E N T E D E R U N T E R N E H M E N S K O M M U
N I K A T I O N 4
2 . 2 N E U R O W I S S E N S C H A F T E N 5
2 . 3 N E U R O OE K O N O M I E 5
2 . 4 N E U R O M A R K E T I N G 6
2 . 5 D I E M A R K E 6
3 . G R U N D L A G E N D E S N E U R O M A R K E T I N G 2
3 . 1 N E U R O B I O L O G I S C H E G R U N D L A G E N 9
3 . 1 . 1 A U F B A U D E S G E H I R N S 9
3 . 1 . 2 L I M B I S C H E S S Y S T E M 1 2
3 . 1 . 3 N E U R O N A L E S N E T Z W E R K 1 3
3 . 1 . 4 K O G N I T I V E P R O Z E S S E 1 5
3 . 2 E M O T I O N S - U N D M O T I V S Y S T E M E 2 1
3 . 2 . 1 G R U N D M O T I V E 2 1
3 . 2 . 2 M O T I V - U N D E M O T I O N S S Y S T E M 2 2
3 . 2 . 3 A N G S T - U N D B E L O H N U N G S S Y S T E M 2 3
3 . 3 T E C H N I S C H E G R U N D L A G E N 2 4
3 . 3 . 1 M A G N E T E N Z E P H A L O G R A P H I E ( M E G ] 2 4
3 . 3 . 2 F U N K T I O N E L L E M A G N E T R E S O N A N Z T O M O G
R A P H I E ( F M R T ) 2 5
3 . 3 . 3 P O S I T R O N E N - E M I S S I O N S - T O M O G R A P H I
E ( P E T ] 2 5
3 . 4 M E T H O D E N D E S N E U R O M A R K E T I N G 2 6
3 . 4 . 1 S E L E K T I V E N E G A T I V W A H R N E H M U N G 2 6
3 . 4 . 2 N E U R O - G O O G L E - P R I N Z I P 2 6
3 . 4 . 3 S T O R Y T E L L I N G 2 7
3 . 4 . 4 K O M M U N I K A T I O N M I T B I L D E R N 2 7
3 . 4 . 5 P I L O T - A U T O P I L O T 2 8
3 . 4 . 6 B R A N D C O D E M A N A G E M E N T 2 8
3 . 4 . 7 E M O T I O N A L I S I E R U N G 2 9
3 . 4 . 8 A U F M E R K S A M K E I T 3 0
3 . 4 . 9 M O T I V A T I O N 3 0
V I I
HTTP://D-NB.INFO/1025129083
IMAGE 2
4 . S T R O M M A R K T I N D E U T S C H L A N D
2 1
4 . 1 D E R R O H S T O F F S T R O M 3 2
4 . 1 . 1 P H Y S I K A L I S C H E M E R K M A L E 3 3
4 . 1 . 2 W I R T S C H A F T L I C H E B E S O N D E R H E I T E N 3 3
4 . 1 . 3 E N E R G I E M I X 3 3
4 . 2 M A R K T S T R U K T U R U N D M E R K M A L E D E S D E U T S C
H E N S T R O M M A R K T E S 3 4
4 . 2 . 1 R A H M E N B E D I N G U N G E N 3 4
4 . 2 . 2 M A R K E N B I L D U N G 3 5
4 . 2 . 3 K O N S U M E N T E N V E R H A L T E N I M D E R E G U L I E
R T E N S T R O M M A R K T 3 6
4 . 3 M E T H O D I S C H E V O R G E H E N S W E I S E D E R E M P I R
I S C H E N U N T E R S U C H U N G 3 8
4 . 3 . 1 A U S W A H L D E R Z I E L G R U P P E 3 8
4 . 3 . 2 A U F B A U D E S F R A G E B O G E N S 3 8
4 . 3 . 3 A U S W E R T U N G D E S F R A G E B O G E N S 3 9
4 . 4 I N F O R M A T I O N S P O L I T I K D E R A N B I E T E R 4 2
4 . 4 . 1 M A R K E T I N G S T R A T E G I E A U S G E W AE H L T E R OE
K O S T R O M A N B I E T E R N 4 2
4 . 4 . 2 L A B E L I N G U N D Z E R T I F I Z I E R U N G 4 5
5 . I N S T R U M E N T E Z U R M A R K E N B I L D U N G I M OE K O S T
R O M S E K T O R Z
6 . Z U S A M M E N F A S S U N G U N D A U S B L I C K 5 1
L I T E R A T U R V E R Z E I C H N I S 5 5
A N H A N G 6 5
V I I I |
| any_adam_object | 1 |
| author | Bonk, Bennet 1984- |
| author_GND | (DE-588)1023247720 |
| author_facet | Bonk, Bennet 1984- |
| author_role | aut |
| author_sort | Bonk, Bennet 1984- |
| author_variant | b b bb |
| building | Verbundindex |
| bvnumber | BV040505967 |
| classification_rvk | QP 631 |
| classification_tum | ERG 700f WIR 800f |
| ctrlnum | (OCoLC)819512892 (DE-599)DNB1025129083 |
| discipline | Energietechnik, Energiewirtschaft Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV040505967</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130524</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">121026s2012 gw ad|| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">12,N34</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1025129083</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783842885134</subfield><subfield code="c">Pb. : EUR 38.00 (DE), EUR 38.00 (AT), sfr 59.90 (freier Pr.)</subfield><subfield code="9">978-3-8428-8513-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">384288513X</subfield><subfield code="9">3-8428-8513-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)819512892</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1025129083</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-HH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1028</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ERG 700f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">330</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bonk, Bennet</subfield><subfield code="d">1984-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1023247720</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor</subfield><subfield code="c">Bennet Bonk</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hamburg</subfield><subfield code="b">Diplomica Verlag</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">74 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield><subfield code="c">220 mm x 155 mm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=4101260&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025352597&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025352597</subfield></datafield></record></collection> |
| id | DE-604.BV040505967 |
| illustrated | Illustrated |
| indexdate | 2024-09-06T00:24:28Z |
| institution | BVB |
| isbn | 9783842885134 384288513X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025352597 |
| oclc_num | 819512892 |
| open_access_boolean | |
| owner | DE-1028 |
| owner_facet | DE-1028 |
| physical | 74 S. Ill., graph. Darst. 220 mm x 155 mm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Diplomica Verlag |
| record_format | marc |
| spelling | Bonk, Bennet 1984- Verfasser (DE-588)1023247720 aut Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor Bennet Bonk 1. Aufl. Hamburg Diplomica Verlag 2012 74 S. Ill., graph. Darst. 220 mm x 155 mm txt rdacontent n rdamedia nc rdacarrier Neuromarketing (DE-588)7601901-9 gnd rswk-swf Neuromarketing (DE-588)7601901-9 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4101260&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025352597&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bonk, Bennet 1984- Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor Neuromarketing (DE-588)7601901-9 gnd |
| subject_GND | (DE-588)7601901-9 |
| title | Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor |
| title_auth | Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor |
| title_exact_search | Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor |
| title_full | Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor Bennet Bonk |
| title_fullStr | Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor Bennet Bonk |
| title_full_unstemmed | Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor Bennet Bonk |
| title_short | Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor |
| title_sort | die energiewende im kopf neuromarketing zur gezielten markenbildung im okostromsektor |
| topic | Neuromarketing (DE-588)7601901-9 gnd |
| topic_facet | Neuromarketing |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=4101260&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025352597&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT bonkbennet dieenergiewendeimkopfneuromarketingzurgezieltenmarkenbildungimokostromsektor |