Winning with data: transform your culture, empower your people, and shape the future
"Crest the data wave with a deep cultural shift Creating a Data-Driven Culture explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big dat...
Gespeichert in:
Hauptverfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hoboken, New Jersey
Wiley
2016
|
Schlagworte: | |
Online-Zugang: | FRO01 UBG01 UBT01 URL des Erstveröffentlichers |
Zusammenfassung: | "Crest the data wave with a deep cultural shift Creating a Data-Driven Culture explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture--this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business. Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. Understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT--organization-wide buy-in is essential for long-term success. Creating a Data-Driven Culture is the expert guide to making data work for your business, and your needs"-- |
Beschreibung: | Includes index. - Machine generated contents note: Introduction Chapter 1: Mad Men to Math Men: The Power of the Data Driven Culture Chapter 2: Four Problems With Data Today: Breadlines, Obscurity, Fragmentation, and Brawls Chapter 3: Business Intelligence: How We Got Here Chapter 4: Achieving Data Enlightenment: Gathering Data in the Morning and Changing Your Business's Operations in the Afternoon Chapter 5: 5 Steps to Creating a Data Driven Company: From Recruiting to Regression It All Starts with Curiosity: Changing the Culture Chapter 6: From Hacks to Harmony: The Typical Progression of Data Driven Companies Chapter 7: Data Literacy and Empowerment: The Core Responsibilities of the Data Team Chapter 8: Deeper Analyses: Asking the Right Questions Chapter 10: Changing the Way We Operate Chapter 10: Putting It All Together Acknowledgments Appendix: Revenue Metrics. - Includes bibliographical references and index Mad men to math men : the power of the data-driven culture -- Four problems with data today : breadlines, obscurity, fragmentation, and brawls -- Business intelligence : how we got here -- Achieving data enlightenment : gathering data in the morning and changing your business's operations in the afternoon -- Five steps to creating a data-driven company--from recruiting to regression, it all starts with curiosity : changing the culture -- From hacks to harmony : the typical progression of data-driven companies -- Data literacy and empowerment : the core responsibilities of the data team -- Deeper analyses : asking the right questions -- Changing the way we operate -- Putting it all together |
Beschreibung: | 1 online resource |
ISBN: | 1119257395 1119257417 1119287626 9781119257394 9781119257417 9781119287629 |
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500 | |a Includes index. - Machine generated contents note: Introduction Chapter 1: Mad Men to Math Men: The Power of the Data Driven Culture Chapter 2: Four Problems With Data Today: Breadlines, Obscurity, Fragmentation, and Brawls Chapter 3: Business Intelligence: How We Got Here Chapter 4: Achieving Data Enlightenment: Gathering Data in the Morning and Changing Your Business's Operations in the Afternoon Chapter 5: 5 Steps to Creating a Data Driven Company: From Recruiting to Regression It All Starts with Curiosity: Changing the Culture Chapter 6: From Hacks to Harmony: The Typical Progression of Data Driven Companies Chapter 7: Data Literacy and Empowerment: The Core Responsibilities of the Data Team Chapter 8: Deeper Analyses: Asking the Right Questions Chapter 10: Changing the Way We Operate Chapter 10: Putting It All Together Acknowledgments Appendix: Revenue Metrics. - Includes bibliographical references and index | ||
500 | |a Mad men to math men : the power of the data-driven culture -- Four problems with data today : breadlines, obscurity, fragmentation, and brawls -- Business intelligence : how we got here -- Achieving data enlightenment : gathering data in the morning and changing your business's operations in the afternoon -- Five steps to creating a data-driven company--from recruiting to regression, it all starts with curiosity : changing the culture -- From hacks to harmony : the typical progression of data-driven companies -- Data literacy and empowerment : the core responsibilities of the data team -- Deeper analyses : asking the right questions -- Changing the way we operate -- Putting it all together | ||
520 | |a "Crest the data wave with a deep cultural shift Creating a Data-Driven Culture explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture--this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business. Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. Understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT--organization-wide buy-in is essential for long-term success. Creating a Data-Driven Culture is the expert guide to making data work for your business, and your needs"-- | ||
650 | 7 | |a BUSINESS & ECONOMICS / Decision-Making & Problem Solving |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
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650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
650 | 7 | |a Data mining |2 fast | |
650 | 7 | |a Database management |2 fast | |
650 | 7 | |a Electronic data processing |2 fast | |
650 | 7 | |a Management / Statistical methods |2 fast | |
650 | 4 | |a Datenverarbeitung | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Management / Statistical methods | |
650 | 4 | |a Database management | |
650 | 4 | |a Data processing | |
650 | 4 | |a Data mining | |
700 | 1 | |a Bien, Frank |d 1967- |4 aut | |
776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 978-1-119-25723-3 |
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Datensatz im Suchindex
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any_adam_object | |
author | Tunguz, Tomasz 1981- Bien, Frank 1967- |
author_facet | Tunguz, Tomasz 1981- Bien, Frank 1967- |
author_role | aut aut |
author_sort | Tunguz, Tomasz 1981- |
author_variant | t t tt f b fb |
building | Verbundindex |
bvnumber | BV043864393 |
collection | ZDB-35-WIC |
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dewey-full | 658.4/038 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.4/038 |
dewey-search | 658.4/038 |
dewey-sort | 3658.4 238 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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spelling | Tunguz, Tomasz 1981- aut Winning with data transform your culture, empower your people, and shape the future Tomasz Tunguz and Frank Bien Hoboken, New Jersey Wiley 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier Includes index. - Machine generated contents note: Introduction Chapter 1: Mad Men to Math Men: The Power of the Data Driven Culture Chapter 2: Four Problems With Data Today: Breadlines, Obscurity, Fragmentation, and Brawls Chapter 3: Business Intelligence: How We Got Here Chapter 4: Achieving Data Enlightenment: Gathering Data in the Morning and Changing Your Business's Operations in the Afternoon Chapter 5: 5 Steps to Creating a Data Driven Company: From Recruiting to Regression It All Starts with Curiosity: Changing the Culture Chapter 6: From Hacks to Harmony: The Typical Progression of Data Driven Companies Chapter 7: Data Literacy and Empowerment: The Core Responsibilities of the Data Team Chapter 8: Deeper Analyses: Asking the Right Questions Chapter 10: Changing the Way We Operate Chapter 10: Putting It All Together Acknowledgments Appendix: Revenue Metrics. - Includes bibliographical references and index Mad men to math men : the power of the data-driven culture -- Four problems with data today : breadlines, obscurity, fragmentation, and brawls -- Business intelligence : how we got here -- Achieving data enlightenment : gathering data in the morning and changing your business's operations in the afternoon -- Five steps to creating a data-driven company--from recruiting to regression, it all starts with curiosity : changing the culture -- From hacks to harmony : the typical progression of data-driven companies -- Data literacy and empowerment : the core responsibilities of the data team -- Deeper analyses : asking the right questions -- Changing the way we operate -- Putting it all together "Crest the data wave with a deep cultural shift Creating a Data-Driven Culture explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture--this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business. Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. Understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT--organization-wide buy-in is essential for long-term success. Creating a Data-Driven Culture is the expert guide to making data work for your business, and your needs"-- BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Data mining fast Database management fast Electronic data processing fast Management / Statistical methods fast Datenverarbeitung Wirtschaft Management / Statistical methods Database management Data processing Data mining Bien, Frank 1967- aut Erscheint auch als Druckausgabe 978-1-119-25723-3 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119287629 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Tunguz, Tomasz 1981- Bien, Frank 1967- Winning with data transform your culture, empower your people, and shape the future BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Data mining fast Database management fast Electronic data processing fast Management / Statistical methods fast Datenverarbeitung Wirtschaft Management / Statistical methods Database management Data processing Data mining |
title | Winning with data transform your culture, empower your people, and shape the future |
title_auth | Winning with data transform your culture, empower your people, and shape the future |
title_exact_search | Winning with data transform your culture, empower your people, and shape the future |
title_full | Winning with data transform your culture, empower your people, and shape the future Tomasz Tunguz and Frank Bien |
title_fullStr | Winning with data transform your culture, empower your people, and shape the future Tomasz Tunguz and Frank Bien |
title_full_unstemmed | Winning with data transform your culture, empower your people, and shape the future Tomasz Tunguz and Frank Bien |
title_short | Winning with data |
title_sort | winning with data transform your culture empower your people and shape the future |
title_sub | transform your culture, empower your people, and shape the future |
topic | BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Data mining fast Database management fast Electronic data processing fast Management / Statistical methods fast Datenverarbeitung Wirtschaft Management / Statistical methods Database management Data processing Data mining |
topic_facet | BUSINESS & ECONOMICS / Decision-Making & Problem Solving BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Data mining Database management Electronic data processing Management / Statistical methods Datenverarbeitung Wirtschaft Data processing |
url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119287629 |
work_keys_str_mv | AT tunguztomasz winningwithdatatransformyourcultureempoweryourpeopleandshapethefuture AT bienfrank winningwithdatatransformyourcultureempoweryourpeopleandshapethefuture |