Transient market power of firms /:
Every firm in the market for industrial products offers a distinct value to consumers. As such, they derive some market power based on the intrinsic value of their products. However, firms often utilize non-price strategies to reveal value to consumers because both the consumers and firms experience...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2021.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Every firm in the market for industrial products offers a distinct value to consumers. As such, they derive some market power based on the intrinsic value of their products. However, firms often utilize non-price strategies to reveal value to consumers because both the consumers and firms experience information asymmetry with respect to such value. They may also orient some strategies to increase their market share. In general, non-price strategies contain information about value beyond the market shares they achieve, and the shifts in market demand provide the firm with some transient market. |
| Beschreibung: | 1 online resource |
| ISBN: | 9781527572713 1527572714 |
Internformat
MARC
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| 505 | 0 | |a Intro -- Epigraph -- Contents -- List of Figures -- List of Tables -- Acknowledgments -- Preface -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- Chapter 7 -- Chapter 8 -- Appendix I -- Appendix II -- References | |
| 520 | |a Every firm in the market for industrial products offers a distinct value to consumers. As such, they derive some market power based on the intrinsic value of their products. However, firms often utilize non-price strategies to reveal value to consumers because both the consumers and firms experience information asymmetry with respect to such value. They may also orient some strategies to increase their market share. In general, non-price strategies contain information about value beyond the market shares they achieve, and the shifts in market demand provide the firm with some transient market. | ||
| 650 | 0 | |a Market share. |0 http://id.loc.gov/authorities/subjects/sh88006124 | |
| 650 | 0 | |a Marketing |x Management. |0 http://id.loc.gov/authorities/subjects/sh85081339 | |
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| 650 | 6 | |a Consommateurs |x Fidélité. | |
| 650 | 7 | |a Customer loyalty |2 fast | |
| 650 | 7 | |a Market share |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
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Datensatz im Suchindex
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| author | Ramamohan Rao, T. V. S. Bhattacharyya, Surajit |
| author_facet | Ramamohan Rao, T. V. S. Bhattacharyya, Surajit |
| author_role | aut aut |
| author_sort | Ramamohan Rao, T. V. S. |
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| contents | Intro -- Epigraph -- Contents -- List of Figures -- List of Tables -- Acknowledgments -- Preface -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- Chapter 7 -- Chapter 8 -- Appendix I -- Appendix II -- References |
| ctrlnum | (OCoLC)1262330578 |
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| dewey-search | 658.87 |
| dewey-sort | 3658.87 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| language | English |
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| spelling | Ramamohan Rao, T. V. S., author. Transient market power of firms / T.V.S. Ramamohan Rao, Surajit Bhattacharyya. Newcastle upon Tyne : Cambridge Scholars Publishing, 2021. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Intro -- Epigraph -- Contents -- List of Figures -- List of Tables -- Acknowledgments -- Preface -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- Chapter 7 -- Chapter 8 -- Appendix I -- Appendix II -- References Every firm in the market for industrial products offers a distinct value to consumers. As such, they derive some market power based on the intrinsic value of their products. However, firms often utilize non-price strategies to reveal value to consumers because both the consumers and firms experience information asymmetry with respect to such value. They may also orient some strategies to increase their market share. In general, non-price strategies contain information about value beyond the market shares they achieve, and the shifts in market demand provide the firm with some transient market. Market share. http://id.loc.gov/authorities/subjects/sh88006124 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Customer loyalty. http://id.loc.gov/authorities/subjects/sh97009091 Part de marché. Marketing Gestion. Consommateurs Fidélité. Customer loyalty fast Market share fast Marketing Management fast Bhattacharyya, Surajit, author. Print version: 1527571491 9781527571495 (OCoLC)1258784212 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2972461 Volltext |
| spellingShingle | Ramamohan Rao, T. V. S. Bhattacharyya, Surajit Transient market power of firms / Intro -- Epigraph -- Contents -- List of Figures -- List of Tables -- Acknowledgments -- Preface -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- Chapter 7 -- Chapter 8 -- Appendix I -- Appendix II -- References Market share. http://id.loc.gov/authorities/subjects/sh88006124 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Customer loyalty. http://id.loc.gov/authorities/subjects/sh97009091 Part de marché. Marketing Gestion. Consommateurs Fidélité. Customer loyalty fast Market share fast Marketing Management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh88006124 http://id.loc.gov/authorities/subjects/sh85081339 http://id.loc.gov/authorities/subjects/sh97009091 |
| title | Transient market power of firms / |
| title_auth | Transient market power of firms / |
| title_exact_search | Transient market power of firms / |
| title_full | Transient market power of firms / T.V.S. Ramamohan Rao, Surajit Bhattacharyya. |
| title_fullStr | Transient market power of firms / T.V.S. Ramamohan Rao, Surajit Bhattacharyya. |
| title_full_unstemmed | Transient market power of firms / T.V.S. Ramamohan Rao, Surajit Bhattacharyya. |
| title_short | Transient market power of firms / |
| title_sort | transient market power of firms |
| topic | Market share. http://id.loc.gov/authorities/subjects/sh88006124 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Customer loyalty. http://id.loc.gov/authorities/subjects/sh97009091 Part de marché. Marketing Gestion. Consommateurs Fidélité. Customer loyalty fast Market share fast Marketing Management fast |
| topic_facet | Market share. Marketing Management. Customer loyalty. Part de marché. Marketing Gestion. Consommateurs Fidélité. Customer loyalty Market share Marketing Management |
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