Internationales Marketing-Management: ein markenorientierter Ansatz
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Stuttgart
Kohlhammer
2010
|
| Ausgabe: | 4., vollst. überarb. Aufl. |
| Schriftenreihe: | Kohlhammer-Edition Marketing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | 297 S. Ill., graph. Darst. |
| ISBN: | 9783170169234 3170169238 |
Internformat
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| 250 | |a 4., vollst. überarb. Aufl. | ||
| 264 | 1 | |a Stuttgart |b Kohlhammer |c 2010 | |
| 300 | |a 297 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
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| author | Meffert, Heribert 1937- Burmann, Christoph 1962- Becker, Christian 1981- |
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| author_facet | Meffert, Heribert 1937- Burmann, Christoph 1962- Becker, Christian 1981- |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4., vollst. überarb. Aufl. |
| format | Book |
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| id | DE-604.BV024700957 |
| illustrated | Illustrated |
| indexdate | 2024-09-12T00:04:54Z |
| institution | BVB |
| isbn | 9783170169234 3170169238 |
| language | German |
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| physical | 297 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Kohlhammer |
| record_format | marc |
| series2 | Kohlhammer-Edition Marketing |
| spelling | Meffert, Heribert 1937- Verfasser (DE-588)119190656 aut Internationales Marketing-Management ein markenorientierter Ansatz Heribert Meffert ; Christoph Burmann ; Christian Becker 4., vollst. überarb. Aufl. Stuttgart Kohlhammer 2010 297 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kohlhammer-Edition Marketing Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s DE-188 Burmann, Christoph 1962- Verfasser (DE-588)132535645 aut Becker, Christian 1981- Verfasser (DE-588)142703095 aut text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2967226&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Meffert, Heribert 1937- Burmann, Christoph 1962- Becker, Christian 1981- Internationales Marketing-Management ein markenorientierter Ansatz Marketingmanagement (DE-588)4168907-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4125431-4 |
| title | Internationales Marketing-Management ein markenorientierter Ansatz |
| title_auth | Internationales Marketing-Management ein markenorientierter Ansatz |
| title_exact_search | Internationales Marketing-Management ein markenorientierter Ansatz |
| title_full | Internationales Marketing-Management ein markenorientierter Ansatz Heribert Meffert ; Christoph Burmann ; Christian Becker |
| title_fullStr | Internationales Marketing-Management ein markenorientierter Ansatz Heribert Meffert ; Christoph Burmann ; Christian Becker |
| title_full_unstemmed | Internationales Marketing-Management ein markenorientierter Ansatz Heribert Meffert ; Christoph Burmann ; Christian Becker |
| title_short | Internationales Marketing-Management |
| title_sort | internationales marketing management ein markenorientierter ansatz |
| title_sub | ein markenorientierter Ansatz |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marketingmanagement Internationales Marketing |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=2967226&prov=M&dok_var=1&dok_ext=htm |
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Beschreibung
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 680 M495(4) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 680 M495(4) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |