Strategic communication in the HIV/AIDS epidemic /:

The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives. According to the authors of this important book, strategic communica...

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Hauptverfasser: McKee, Neill, Bertrand, Jane T. (VerfasserIn), Becker, Benton Lee, 1938-2015 (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, ©2004.
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Zusammenfassung:The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives. According to the authors of this important book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues including:. - T.
Beschreibung:1 online resource (351 pages) : illustrations
Format:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliographie:Includes bibliographical references (pages 312-332) and index.
ISBN:9788132101741
813210174X
1282074873
9781282074873

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