Services marketing von Bateson, John E. G., Hoffman, K. Douglas

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Managing services marketing text and readings von Bateson, John E. G.

The effects of perceived control and customer crowding on the service experience von Bateson, John E. G., Hui, Michael K.

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Managing services marketing text and readings von Bateson, John E. G.

Conjoint analysis reliability empirical findings von Reibstein, David, Bateson, John E. G., Boulding, William

Services marketing concepts, strategies & cases von Hoffman, K. Douglas, Bateson, John E. G.

Managing services marketing text and readings von Bateson, John E. G.

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Essentials of services marketing concepts, strategies & cases von Hoffman, K. Douglas, Bateson, John E. G.

Essentials of services marketing von Hoffman, K. Douglas, Bateson, John E. G.